DISTINGUISHES THE

UNIQUE FEATURES
OF ONE
COMMUNICATION
process from the other
 What is Communication?

Various methods of communication exist. These are only a few

instances of how people express their thoughts, feelings, ideas,
and insights. Others include shaking your head, extending your
hands, lifting your eyebrows, having regular phone calls with pals,
sending frequent texts, and frequently visiting social networking
sites. These merely demonstrate that people actually
communicate.
 What is Communication?

Communication is a two-way process of connecting to both living

and non
living things. It is also a means of sharing and exchanging
messages, information, ideas, and feelings for mutual
understanding
(Gregoriom, J.C., 2015).
“Communication is a way that one organisation
member shares meaning and understanding with
another.”
- Koontz and O’Donnell
(Author of the book Principles of Management
(1964).
 “Communication is the process of passing
information and understanding from one person
to another.”
- Keith Davis (He is the former president of the
Academy of Management, and the author of
many articles and several books in management
and organisational communication)
 DISTINGUISHES
THE UNIQUE
F E AT U R E S O F
ONE
C O M M U N I C AT I O N
PROCESS FROM
THE OTHER
Communication starts when the speaker or
source of communication decides to
encode or transmit a stimulus in the form
of a message (or a "code") over a certain
channel or method of communication, as
shown in the figure.
 The communication is decoded or
interpreted by the recipient, who then
reacts in accordance with his interpretation
of the message. This response is provided
to the original source of contact as
feedback (sender).
 Message - This is the backdrop step in the
communication process, and because it establishes
the topic of the communication, it forces the process
to begin.
Sender - The sender initiates the real communication
process by taking the necessary actions to deliver the
message to the recipient.
Encoding - By expressing a message through words,
symbols, gestures, graphs, drawings
Medium - It describes the process or route by which
the message will be delivered to the intended
audience.
 Recipient (or the Receiver) - Technically, a
communication is only accomplished when the
intended recipient, also known as the receiver, is
informed of it.
 Decoding - Decoding refers to the recipient's
interpretation of the communication in order to
determine the message's meaning in accordance with
the sender's objectives.
Feedback - Sending feedback from the recipient to
the sender is essential to completing the
communication process.
"The most important thing in Communication
is to hear what isn't being said."