Brochures

and
Leaflets
Brochures
A brochure (also referred to as a pamphlet)
is a type of leaflet. Brochures are advertising
pieces mainly used to introduce a company
or organization, and inform about products
and/or services to a target audience.
Brochures are distributed by mail, handed
personally or placed in brochure racks.
TYPES
 Bi-fold (a single sheet printed on both sides
and folded into halves)
 Tri-fold (the same, but folded into thirds).
 Z-fold
 C-fold
FEATURES
 Booklet brochures are made of multiple sheets
most often saddle stitched (stapled on the creased
edge) or "perfect bound" like a paperback book,
and result in eight panels or more.
 Brochures are often printed using four colour
process on thick gloss paper to give an initial
impression of quality.

 Compared with a flyer or a handbill, a brochure

usually uses higher-quality paper, more colour, and
is folded.
WHAT TO INCLUDE
 Decide on a purpose or theme for your brochure. Is the
brochure focusing on an event, telling about a company or
providing information about a social
 program?
Choose information to go in the brochure. Include only the
absolute main points. Remember that a brochure is pretty
small in size so you won’t be able to fit everything. And, stay
 focused on the theme.
Be concise. After you’ve decided what to include, think about
how to say it. Even if you think your text is concise, most
 likely you will still
Use bulleted listsneed
as to
ancut information way
easy-to-read to make
of it fit.
presenting
information.
Leaflets
A leaflet , flyer or flier, also called a
circular or handbill, is a form of paper
advertisement intended for wide
distribution and typically posted or
distributed in a public place.
USED BY:
 Promote a good or service, such as a restaurant or
nightclub.
 Persuade or send a social, religious, or political
message, as in evangelism or political campaign
activities on behalf of a political party or candidate.

 Recruit members
 Advertise an event such as a music concert,
nightclub appearance, festival, or political rally.
WHY LEAFLETS?
 inexpensive to produce.
 form of mass marketing or communication.
 their widespread use intensified with the spread
of
desktop publishing systems.
CATEGORIES OF LEAFLETS
 Persuasive: attains its objective through use of
reason. Facts are presented so that the audience is
convinced that the conclusions reached by the
propagandist are valid.
 Informative: is factual. In presenting facts
previously unknown to the audience, it attracts a
reading public by satisfying curiosity.
 Directive: directs action when intelligence
indicates the target is receptive. It is used to direct
and control activities of underground forces.
LEAFLET COMPOSITION
 Typography: Although leaflets generally are small,
they should contain comparatively large print,
particularly when directed toward the audience.
 Colour: A judicious use of colour is important in
the
appearance of the leaflet. The number of colours
available will be limited by the type of printing
equipment available.

 Photographs: Photographs often are used as

documentary proof of particular incidents or events.
CONTINUE…
 Cartoons and Drawings: When done in a manner
appealing to the target audience, are invaluable
assets in supporting the theme of a leaflet, may
attract the eye; they help to present a more
attractive format.
 Format Symmetry: Headlines, subheadings,
photographs, cartoons, drawings, captions, and text
should be so arranged as to present an attractive
and symmetrical appearance.
Thank You