Factors Affecting Index - PRINT

Kotak
ICICI Aegon Reliance OM??
Company ABSLI HDFC LI
Pru Li
SBI LI
LI
Tata AL Bajaj AL FGIL Max LI Avg
?

CoScore/Tonality 3858 (# 3) 4129 4262 564 1541 588 1445 1406 463 42 344 1695
Quality

Photo Weightage 18 (# 5) 126 14 8 12 0 26 22 6 0 18 23

Exclusive Weightage 110 (# 4) 174 280 30 200 14 80 70 60 0 52 97

Reach in 000s 9932 (# 3) 31510 18560 2219 8605 2779 7934 1452 5106 728 7198 8729

Quantity

Total No of Articles 73 (# 6) 275 265 40 136 35 89 51 91 18 65 103

Note: Green colour indicates top in the particular parameter

Print INDEX Quality of Exposure x Quantity of Exposure    

Period Tracked: October‘17
Quality of Exposure Co-score: (Beneficial*2+Neutral- Adverse*4) * (Wtg of photo mention & exclusive)
Unit of Measurement: Index  
Quantity of Exposure OTS: No. of Articles*Circulation
Factors Affecting Index - PRINT
Qualitative Observations:-
 ABSLI scored lesser in qualitative parameters due to lesser positive coverage spread (Beneficial Ccms).
Low number of exclusive stories, with photo presence further impacted the score
 To improve the rank, ABSLI will again need to initiate exclusive stories
 Story formats like Product Reviews, Features, Authored should be pushed more
To focus on publications like The Hindu Business Line, The Economic Times, DNA, etc. with high beneficial
visibility wherein ABSLI was missing

Quantitative Observations:-
 Drop in count of clips over last month, affected the quantity of coverage
 While the authored article by Anil Singh on misunderstanding for insurance in Amar Ujala garnered
significant visibility; exposure in other high circulated dailies could have helped increase the reach &
hence the overall Index & rank
 Compared to competition, ABSLI received lesser visibility from The Economic Times, The Hindu,
Hindustan Times, The Hindu Business Line, etc. wherein industry received high visibility
Note: Green colour indicates top in the particular parameter

Print INDEX Quality of Exposure x Quantity of Exposure    

Period Tracked: October‘17
Quality of Exposure Co-score: (Beneficial*2+Neutral- Adverse*4) * (Wtg of photo mention & exclusive)
Unit of Measurement: Index  
Quantity of Exposure OTS: No. of Articles*Circulation
Business Dailies Journalist Details (Top 10 Publications)
 Anand Kalyanaraman from The Hindu Business Line covered maximum articles for Life Insurance Industry as well as for ABSLI

Reliance LI

Kotak OM
HDFC LI

Tata AL

Bajaj LI
ICICI LI

Max LI
Industry

ABSLI

SBI LI

FGILI
Journalist Publication Talk Points
Articles

Anand The Hindu AIA Group Chief has no plans

31 - - 9 -  - - 22 - - -
Kalyanaraman Business Line to list
Insurers individual new
Shilpy Sinha The Economic 17 business premium jumps - 14 8 8 - - 3 8 - 8
Times
25% in first half
Sneh Susmit Mint 12 Investment news - 4 12 0 - - - 4 - -
Swaraj Singh
Mint 12 Investment news - 4 8 4 - - - - - -
Dhanjal
The Hindu
Bavadharini K S Business Line 11 Loan For Lapsed Policy - - - - 11 - - 11 - -
The Hindu interview article, Deepak
K Ram Kumar 11 - 11 0 0 - - - - - 0
Business Line Parekh, Chairman, HDFC
Financial Gopikrishna Shenoy, CIO, SBI
Falaknaaz Syed 10 - 5 5 10 - - - - - 5
Chronicle Life Insurance Company
ICICI Bank Financial result,
Nikhat Hetavkar Business Standard 9 Kotak Bank Stake News - - 6 - - 3 - - - -

Indulal PM The Economic 8 Investment news - 8 8 - - - - - - -

Times
The Economic
Saikat Das 8 Investment news - 8 8 - - - - - - -
Times

  Ranks1
  Ranks 2
Ranks 3

Medium: Print
Unit: Index : No. of Articles Note : Figures presented are number of articles (Excluding adverse coverage)
Period: OCT’17