Glowing Pearl Beauty Cream

Pearl Like Beauty Which Give You Confident To Face The World

Date: 03-07-2021
Submitted to: Ms. Izzah Pal
Submitted by: Laraib Javaid-S2020381001
Areeba Latif-S2020381002
Shama Arshad-S2020381016
Kiran Mustafa-S2020381019
Tayyaba Khan- S2020381020
Eaman Yaseen- S2020381022
Zoya Shabbir-S2020381034
CONTENT
Market Analysis

Target Market Selection

Market Mix Decision

Financial Projection

Market Plan Assessment

Introductio
n
Market Analysis (Company)

Goals
1

Objectives

Strength

Weakness
Market Analysis of
Customers

 Target customer
Primary source of information
Customer expectations
Naturally Organic Product
Other product and services launch in future
 MARKET
ANALYSIS
(CONDITION)
Market Analysis (competitor)
Major competitors are Pond’s beauty cream, Olay
white beauty cream and L'Oreal Paris
white beauty cream.
 Located
 Strengths and Weaknesses
 Market share

Target market selection

 Demographic
 Psychographic
 Geographic
 Price and Promotion
 Price:
Our teams now decide on Rs 180 for the
normal packing of glowing pearl
 Online Price:
Rs 170

 Discounts:
Buy one get one free

 Promotion:
 Facebook:
https://www.facebook.com/profile.php?id=100070000508859
 Instagram:
https://www.facebook.com/profile.php?id=100070000508859
 YouTube Channel
 Packing:
 Public relations
 Sales for Structure
 Sales Presentation
 GLOWING
PEARL
BEAUTY
CREAM
Which Give You Confident to Face The
World
Product and/or
Service
 All in one beauty cream
 One of our main statements says that
“uniqueness which gives us glow like a pearl” and
“Glow which give you confidence to face the
world.”
 The price of this cream is reasonable
 Distribution

 Intermediaries will be hired

 Proper contract and incentives given to employees

 Each entity will have their own work

 Clean distribution channel

Services

1. Online Shopping

2. Home Delivery

3. Free Samples
 FINANCIAL
PROJECTIONS
 MARKET PLAN ASSESSMENT
 Control
 Every 3 months check the quality level.
 With advertising Sales up with 4 units.
 2019 Sales per day is 1 unit.
 start of 2020 sales unit less than 1.
 last of 2020 some improvement with unit 2.
Oct  2021 up 4 to 6 with the advertisement.
Jul 2021
2020
Apr 2019 4

Jan 1
0 1 2 3 4 5 6 7 Before Advertiswment After Adertisement
Competitor Response
Great Advertisement

Discount

Covid-19 =Online

Worst Scenario;
“Buy One Get One Free”
 Anticipated Result
 2019 our gain is remain same with 1 unit.
 start of 2020 it is 2.7 units.
 2021 our gain is increased with 4
 in future it up higher than 6 units.

8
7
6
5
2019
4
2020
3 2021
2 2022
1
0
Category 1 Category 2 Category 3 Category 4
 04
TEXT HERE

Market Share
Glowing Pearl Beauty
Cream
Fairever
Fair Glow
Himalaya

Others
THANK YOU