U nit 6 :

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L T T ’S
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(co n t.
 Speaking:
Presenting a marketing plan
Vocabulary
1 3 5

listening
2 4 6

A discussion about Food

Psychology 4
Vocabulary
SLIDESMANIA.
Vocabulary
- relevant
- stimulate
- hunger
- strength
- strategy
- convince
- element
- market
- appeal
- target 7
 convinced element
strength
appeal
stimulates strategy
hunger
market

target relevant
SLIDESMANIA.
“ Listening
A discussion
about Food
Psychology

9
Before Listening
Look at the photo and read the information in
the box below.

10
 Before Listening
Discuss these questions
1.Does the food in the photo appeal to you? What
does it make you want to do?
2. How do you decide what to order from a restaurant
menu?
3. When you go grocery shopping, do you usually
buy only the items on your list, or do you sometimes
buy other items? Explain.
11
 While Listening

NOTE-TAKING SKILL
Using a split page to take notes

12
While Listening

appeal to hungry people or stimulate your appetite

13
After Listening

14
 After Listening

Discuss these questions

1. Which food trend appeals to you the most? Explain.
2. How might food psychology be a part of each food trend?
For example, why would tropical fruits appeal to someone who
lives in North America?
3. Based on your knowledge and experience, which food trend(s)
do you think will last the longest?
Which trend(s) might disappear quickly? Explain.
15
 Speaking
Presenting a
marketing
plan
Step 1
Brainstorm ideas

Step 2 evaluating

Step 3
Organize ideas
outline

Step 4
Present 17
 Brainstorm ideas
Look at the ideas for different kinds of
food trucks. Add two or three of your
own ideas.
 Healthy sandwiches: ______________
 Fruit drinks: ___________
 Middle Eastern kebabs: _________

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 Critical thinking: evaluating

 Evaluate the options

 Choose the food-truck idea you think
the best.

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Outline

20
Presenting
Presenting
a marketing
plan

21
Thank
you