ENGLISH 8

Face to Face Class

(Pilot Implementation)
m
Most Essential Learning
Competency
Analyze intention of words or expressions used in propaganda
techniques. (EN8V-IIIg-26)
Analyzing Intention of Words
or Expressions Used in
Propaganda Techniques
Objectives: At the end of the
lesson, student must have:
1. recalled the most common propaganda techniques;
2. analyzed the intention of words or expressions used in propaganda
techniques; and
3. shared thoughts on the importance of propaganda techniques as a consumer.
 Activity: My Match
Directions: Match the famous taglines or slogans in Column A to the
appropriate products in column B. Write the letter of your choice.
 Column A Column B

______ 1. “We find ways.”

______ 2. “Just do it.”

______ 3. “It won’t let you down.”

______ 4. “Batang may laban.”

 Propaganda
It is a form of communication that aims to influence the attitude of a
community toward some cause or position by presenting only one side
of an argument.
Propaganda is usually repeated and dispersed over various
media to create the chosen result in audience attitudes.
It is intended to make us accept or approve something without looking closely at the evidence.
 Advertisements of any kind
are propaganda used to promote a product or
service.
Political signs and commercials are an example of propaganda. These
promote one candidate and his views over others in the race.
Most Common Propaganda
Techniques
1. Testimonial
This popular advertising technique uses
renowned, or celebrity figures to endorse
products and services. When a famous
person vouches for something, viewers are
likely to consider the person's credibility and
popularity.