Speedeeing it since

1940
INTRO
HISTORY OF MC DONALD´S
FIRST MC
DONALD´S
According to the Mc
Donalds´s web site: At the
San Bernardino location,
Dick and Mac McDonald
perfected their Speedee
Service System featuring a
limited menu including
fifteen cent hamburgers,
shakes and fries.
FIRST MC
DONALD´S
 1939,: he became the
exclusive distributor of the
Multimixer (a milkshake
mixing machine).

1954: He visited the

McDonald brothers which led
to him becoming their
franchise agent.

1955: Kroc opened the first

McDonald’s east of the
Mississippi river.
+100
FIRST MC
DONALD´S
In 1967 opens in Canada
and Puerto Rico.

Today, the company has

over 36,000 restaurants in
over 100 nations.
MC DONALD'S
CORPORATION
T H E C O M PA N Y
MCDONALD'S CORPORATION

• American-based multinational fast food

chain
• Founded on May 15th, 1940. 82 years ago
in the city of San Bernardino, California
• Its Headquarters are located in Chicago,
Illinois, U.S.
• Increasing revenue estimated to
US$23.223 billion (2021) Chicago, Illinois, U.S. Headquarters
OUR PRO DUCTS & SE RVICE S
MC
BURGU
ERS
MC
CHICK
EN
MC
SHAKES
MC
SALADS
MC
CAFÉ
OUR MESSAGE
KIDS

Kids are the heart of the

corporation cosumer focus
(the family):
• Happy meal
• Mc Books
• Mc healthy
HEALTH

• McDonalds has a significant variety of

meals that would help the buyer to keep
healthy, however sometime this healthier
options may pass without attention
because a déficit on the marketing of
alernatives to the traditional hamburguers.
TRADITION

• There are some important habits

McDonalds want to keep, we want to keep
families together around a table enjoying
our delicious food, meanwhile they can be
talking about their lifes.
MARKETING
THE NEW LOGO

Golden Arches

Mansard Roof

Red and White

Speedeeing it since
1940
SURPRISE CUPONS
R AN D O M LY F O R AN H O U R
T H E RE W IL L B E A P U B L I C AT I O N
IN F B , IG A N D T K

• During that hour or a limited number of

person that the Company decides
convinient there will be extraordinary
discounts in products of Mc Donalds,
however only for the new McDonalds
line: Mc Healthy, This cupons will be
valuable for 48 hours, making consumes
to use them fastly.
MC LUNCH
L O C A L IN G R A D IE N T S F R O M
E A C H CO U N T RY W IL L B E AD D E D
TO S O M E P L AT E S C A L L E D
M CL UN C H
• Colombia: Beans and rice
• Mexico: Chile, corn and tortilla
• Argentina: beef
• Spain: Tortilla de patatas
In that way persons living around the world would
have unique accompanient ingredients for their salads,
now Mc Lunch.
The way that this new ingredients will be informed
will be through reels in IG and TK