Evolution of Visual Communication

By Group 5

(PGP38114) Akanksha Pathak

(PGP38490) Donda Satyanarayana
(PGP38126) Himanshu Kumar
(PGP38140) Rashi Dawra
(PGP38145) Sanskar Chindalia
(PGP38146) Sanskriti Kocher
(ABM19018) Shruti Udgirkar
 Effectiveness of Visual Communication

Lucknow is likely to receive moderate

rainfall in the coming week. The maximum
temperature will go up to 33°C. There is a
possibility of high-intensity rain in the city
over 24-48 hours. isolated storms.
Weather forecasts: Increasing cloudiness
for Monday, a few storms for Tuesday,
Rain Showers for Wednesday,
Thunderstorms for Thursday, Isolated
storms for Friday, Early showers for
Saturday, and Light showers for Sunday.
Humid weather is witnessed during this
period.
History of Visual Communication

 Pictography
 Science
 Arts
 Photography
 Animations
 Films
Emoticons: New Age Hieroglyphic language :)
Emoticon – A groups of symbols people use to communicate their
emotions and sentiments

Symbols could include letters (:O), numbers (=3), and punctuation

marks ( ︶｡︶✽ )

The western and eastern part of the world has developed their own variations of emoticons.

Russia Japan
US Scandinavia
VS (^_^) (*_*)
)))) :) =)
Amusement Kaomoji or face characters
Smiley Smiley
 Emojis & Avatars
Emojis Avatars
Symbolize nonverbal cues in computer-mediated Digital representation of human user in digital environment
communication that are used during face-to-face that facilitates interaction
communication
Three aspects of definition:
 Digital representation
 Human user
 Facilitates interaction

Can be also used as an Independent language

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 “GIFS”: Simple yet Powerful

GIF is a Graphics Interchange Format that supports soundless static and animated images.
These go a step further with their animation as image and movement combine to convey feeling and
emotion. Unlike still images such as icons that have universal meanings, GIFs can have different
interpretations.
They are also considered as one of the most impactful advertising strategies by brands
Social Media: Twitter & Microblogging
Data Visualization in Business Organizations
Structure vs unstructured data

Visualization is a way to represent information graphically that highlights

patterns and trends and enables viewers to get quick insights
 Extended Reality: VR, AR, MR
Virtual Reality Augmented Reality Mixed Reality
• Merging of real and virtual worlds to
• Enhanced version of the real physical produce a new environment 
• Simulated experience that can be • Physical and digital objects co-exist and
like or completely different from world
• Use digital visual elements, sound, or interact in real-time
the real world
other sensory stimuli
THANK YOU
 References
[1]Shutterstock.com
[2] Datapine
[3] https://gifer.com/en/gifs/office
[4]Weather.com
[5] Instagram Logo/ Facebook Logo/ Snapchat Logo
[6] iStockphoto
[7] https://thehardtimes.net/culture/newly-discovered-cave-paintings-show-early-humans-were-into-some-real-kinky-shit/
[8] https://www.scientific.net/MSF.931.804
[9] http://www.lazerhorse.org/2013/11/10/beautiful-strangely-mesmerizing-old-science-nature-pictures/
[10] https://www.internetbusinessideas-viralmarketing.com/history-of-photography.html
[11] https://www.ceros.com/educate/help_center/how-to-use-animations-to-create-unique-transitions/
[12] https://www.sothetheorygoes.com/the-evolution-of-cinema/
[13] https://www.researchgate.net/figure/Sample-of-Emoticons-Similarly-emoji-also-displays-sentiment-but-in-the-form-of_fig2_337153463
[14] https://gifer.com/en/gifs/office
[15] https://gfycat.com/discover/coffee-sip-gifs
[16] https://giphy.com/explore/toast
[17] https://explaineverything.com/blog/uncategorized/gifs-simple-powerful-communications-tool/
[18] https://www.blue-comms.com/the-role-of-visual-communications-in-todays-digital-age/
[19] Bizcommunity/Article/196/16/215504 on 6th May 2021
[20] Article - Emojis influence emotional communication, social attributions, and information processing, School of Psychology, University of Ottawa, Ottawa, Canada
[21] https://treehousetechgroup.com/importance-of-data-visualization-for-your-business/
[22] https://www.analyticssteps.com/blogs/introduction-virtual-reality
[23] https://dmexco.com/stories/augmented-reality-in-marketing-8-current-examples-2/
[24] https://www.pokemon.com/us/pokemon-video-games/pokemon-go/
[25] https://cutesymbols.com/cute-emoji-combinations/
[26] Blazepress – Art & design article on 24th Oct 2014
[27] Article – Engadget – By J. Fingas 31st Jan 2022