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  • Amul Presentation

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    Pingal Xess
    9 views10 pages
    The document outlines a marketing plan presented by Muskan Tripathi and Pingal Xess. It includes sections on the task assigned, competitive analysis and marketing, B2B sales, pilot testing, observations, suggestions, and a conclusion. The conclusion notes the best aspects like nice taste, good margins, and new fitness products, and worst aspects like lack of consumer awareness and late product supplies from distributors.

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    Original Title

    AMUL PRESENTATION

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    The document outlines a marketing plan presented by Muskan Tripathi and Pingal Xess. It includes sections on the task assigned, competitive analysis and marketing, B2B sales, pilot testing, observations, suggestions, and a conclusion. The conclusion notes the best aspects like nice taste, good margins, and new fitness products, and worst aspects like lack of consumer awareness and late product supplies from distributors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views10 pages

    Amul Presentation

    Uploaded by

    Pingal Xess
    The document outlines a marketing plan presented by Muskan Tripathi and Pingal Xess. It includes sections on the task assigned, competitive analysis and marketing, B2B sales, pilot testing, observations, suggestions, and a conclusion. The conclusion notes the best aspects like nice taste, good margins, and new fitness products, and worst aspects like lack of consumer awareness and late product supplies from distributors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    INTRODUCTION

    OUR TEAM

    MUSKAN TRIPATHI PINGAL XESS


    MBA Marketing & HR MBA Marketing
    Infographic Style

    04 CONCLUSION

    03
    OBSERVATION

    02
    TASK ASSIGNED

    01
    INTRODUCTION
    TASK ASSIGNED

    B2B SALES
    Meeting up company
    targets

    COMPETITIVE ANALYSIS PILOT TESTING


    AND MARKETING
    Making your product
    To know your competitor visible B2C
    and reaching out retailers
    COMPETITIVE ANALYSIS
    AND MARKETING
    1.
    2.
    3. Awareness
    4. Detail behaviour
    product
    Consumer
    Client research
    behaviour
    B2B
    SALES
    PILOT
    TESTING
    Abc AMUL Ice Cream Parlour Kotra Sultanabad, Bhopal

    Cream And Bites Shirdipuram, Kolar Rd

    Sidharth Enterprise's Akriti eco city


    OBSERVATION
    Competitive product
    01 03 Taste Sensitive
    segment

    Lean more towards


    02 Price Sensitive 04
    known brands

    Nutrition FACTS is
    05
    important
    Suggestion

    1
    How to hold on distributors

    Follow up for sales 2


    Motivation 3
    Strategy for Advertisement
    4
    Get a modern PowerPoint Presentation that
    is beautifully designed.

    5
    CONCLUSION

    Content Here
    Best
    1 Nice taste of peanut butter
    2 Giving maximum margin to Retailer
    3 Launching a product for fitness-oriented
    customers
    4 Adding a new product in Amul franchise

    Worst
    1 Consumer is not aware of the product
    2 Distributors are giving a late supply of
    products to retailers

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