Business Intelligence and Data Visualization – CIA-1

BUSINESS INTELLIGENCE IN SPORTS

GROUP-8

Loga Vignesh S V – 2128015

Sree Hari R – 2128029

Vinu Aravinnd S – 2128031

Nandana Jayan – 2128043

Kathireswaran P – 2128111

Under the guidance of Prof. Meera Suresh

 THE PROBLEM

What is the problem? • Player evaluation based on performance

Who has this problem? • Cricket teams

Why should this problem

be solved?
• To improve the team and win %
DATA MODELLING-STAR SCHEMA

Where was it used?
 The combination of big data
analytics with cricket is known as
Criclytics. The world's cricketing
nations can improve their game-play
thanks to the employment of
extremely strong and sophisticated
analytical technologies. It gives
teams the opportunity to make
judgments in an extremely
unpredictable game. The 2015 ICC
World Cup demonstrated how
stakeholders were reliant on big data
analytics, with each competing side
having a staff of data analysts. As a
result, the new era of analytics in
cricket has begun.
BI IN CRICKET
How was BI used?
 Which player has to bowl the last over?
 Which batsman should come to bat first
in case of super-over?
Tools used
 Insights by ESPNCricinfo - 2 decades
of data points and data statistics on
historical cricket
• WASP (Winning and Score Predictor) -
first innings score prediction, and
calculating the probability of the chasing
team’s win in the second innings in a
limited over match
• Qlik - league standings, team analysis,
and player performance to viewers
• ScorewithData by IBM – Analyse
the powe player (batsman/bowler)
How BI can be used in cricket?
• Think about a batsman who isn't playing well. If
data analytics are applied to the batsman’s practice
and previous results, it will be possible to learn what
types of deliveries and pitches the batsman performs
best on.
• It will provide graphs and charts showing his
performance under various settings, allowing him to
quickly identify the areas where he is weak and
focus on them to enhance his performance.
• With the knowledge gained through Criclytics,
broadcasters, players, and fans may make informed
judgments regarding the performance of their
favourite teams.
• CCTV cameras, wearable computers, and sensors
are just a few of the cutting-edge high-tech tools
that are now being utilized on the field to record and
keep track of the massive amounts of cricket data.
How BI can be used in cricket?

• On-field sensors are one way that business

intelligence is put into practice. These sensors
collect real-time information from the playing field.
• Numerous sports organizations have started
implementing different methods of data collection,
including Radio Frequency Identification (RFID)
tags that are attached to the equipment in order
to measure numerous metrics throughout the
game, including movement, distance, speed, etc.
SENSORS IN BAT

• Bat Sensor provides real-time feedback

about batters and actionable insights to
become better.
• Parameters that are taken into account.
• Sensor provided mainly for Bat
Speed how fast a bat travels to strike the
ball and direct correlation between bat
speed and scoring runs
IMPACT ON MAP:
• Parameter supplies information regarding the hitting direction of
the ball on the pitch. Batters hit the ball to the forward or front
foot direction, back foot or around the crease.
It helps the batters time the ball which is referred as Timing Index
• Bat Lift angle is the widest angle of the bat during the back lift.
Bat sensors help players keep track of the consistency of the bat
angles.
• 3-D representation-batting shot placement, the wagon wheel is a
top-view graphic representation of the cricket field. With the
wagon wheel, the intended direction of the batter’s every shot is
shown by graphical representations. 
 BUSINESS INTELLIGENCE IN BASKETBALL

• Almost all NBA teams have analytics

department
• Need for BI:
• Rookie Scouting
• Spotting undervalued players
• Calculating efficient shots
• Rise of three point shots
• NBA teamed up with STATS – set up 6 cameras
per basketball arena to record every movement
of all 10 players at 25 frames per second
• Helps teams to develop best strategies to be
competitive
• Sources of data: On-field sensors, wearable
technologies, motion cameras
• Saliva samples acts as indicators of fatigue
 APPLICATIONS OF BUSINESS INTELLIGENCE IN
BASKETBALL

• Players are monitored not only during matches but also

during practice sessions to measure performance and
fatigue
PLAYER SELECTION:
• Player selection for a team is critical than hiring an
employee for a fortune 500 company
• Wrong selection of player can set a team back in years
• Player performance data from high school, college and
club matches are analysed for evaluating a pick.
CALCULATING EFFICIENT SHOTS:
• Team Houston Rockets adopted data driven play style and
made to the Western Conference finals in 2017-2018
despite injuries of players.
• Set all time record for most number of 3 pointers taken in
single season
 APPLICATIONS OF BUSINESS INTELLIGENCE IN
BASKETBALL

TEAM SELECTION:
• Teams pay more attention to fatigued players while
selecting the players for each game
• Resting a player during a relatively meaningless game
late in a season makes more sense than having him take
the court in a playoff without energy to win a game
• Players tend to get hurt more often when they play
fatigued

THREE POINT SHOTS;

• Teams that risked to make attempts for 3 point shots got
more probability to win a game
 BUSINESS INTELLIGENCE IN FOOTBALL

WHY IS BUSINESS INTELLIGENCE SO IMPORTANT IN FOOTBALL?

• Data provided by BI is transformed into competitor benchmarks

• It can optimise and maximise revenues

• It provides a detailed analysis of the business information contained within the player’s
contract.

•  For analysing physical and technical performances, wellbeing and health status.

• To identify the potential talents of each player

 WEARABLE TECHNOLOGY IN FOOTBALL

• Officially named as electronic performance

and tracking systems

• It contains sensors, such as accelerometers,

gyroscopes and compasses.

• It can detect the location, speed and impact

of events such as jumps, tackles etc of
players.

• It gives information about the player load

 FEET SENSOR IN FOOTBALL

• It improves the football player development

• Consists of various sensor metrics such as time on the ball,

ball touches, ball received, shot power, passes etc

• It gives information about the player load

• It takes the data collected from the sensors and form a

benchmark of the player

• It helps coaches assign specific exercises, monitor

performance and give feedback.

 BUSINESS INTELLIGENCE IN BASEBALL

• Baseball is a game of numbers. No other professional sport captures more data or uses it as
extensively as Major League Baseball.  

• Major League Baseball has huge revenues and equally it has enormous bills. Teams want cash
for every little thing from participant salaries to group workers to spring coaching services and
insurance coverage.

• Thus, the involvement large sums of cash brings the need for
implementation of business intelligent tools to make smart,
data-driven decisions by identifying ways to improve the
winning percentage of a team thereby making the teams a
profitable franchise.
 BASEBALL METRICS

• Baseball has dozens of KPIs at their disposal. Along with tried-and true statistics like batting
average, winning percentage, pitcher’s strikeout to walk ratio (K/BB), Defensive Efficiency
Ratio (DER) and Defensive Efficiency Ratio (DER).

• Since MLB end of the day being a business model, Business Metrics in MLB are as follows:
Cash Conversion Cycle, Current Liability Coverage Ratio, Free Cash Flow and Sustainable
Growth Rate.

DATA COLLECTION
•  High-resolution cameras to capture dozens of data points
during a
game.
• Baseball with a sensor embedded in its core.
• Inertial sensors in bat for 4D motion visualization.
• Sensor embedded pitch-tracker.
 A CLASSIC USE CASE IN BASEBALL (MONEYBALL)

• Oakland A’s general manager Billy Beane believed in 2002 when he used moneyball theory to
pick a team of undervalued players that would eventually go on to achieve a 20-game winning
streak and clinch the American League

• To form a winning team on a low budget, Beane performed data mining on hundreds of
individual players, ultimately identifying statistics that were highly predictive of how many runs
a player would score.
Our learnings from Moneyball:

• Analyzing data was nothing new to baseball in 2002.

• Data analytics was used since the ’70s.
• The reason Beane’s strategy was ground-breaking is
because he “had the courage to use the insights obtained
from data analytics to drive the way he ran his business.
DATASET
VISUALIZATION
 REFERENCES

• https://tdan.com/criclytics-making-decisions-in-cricket/21853
• https://www.sporttechie.com/baseball-technology-guide/
• https://www.analyticssteps.com/blogs/role-business-intelligence-sports-industry
• https://go.christiansteven.com/bi-blog/sports-big-data-3-ways-they-go-hand-in-hand
• http://sbibarcelona.com/test/data-analytics-in-the-football-industry/
• https://www.netsuite.com/portal/assets/pdf/wp-baseball-and-business-intelligence.pdf
• https://www.str8bat.com/index.php/how-to-use-cricket-bat-sensor/
• https://www.analyticsvidhya.com/blog/2020/02/sports-analytics-generating-actionable-insights-using-cricket-commentary/
• https://www.stancebeam.com/striker-cricket-bat-sensor
• https://datasciencedegree.wisconsin.edu/blog/moneyball-proves-importance-big-data-big-ideas/
• https://bleacherreport.com/articles/2659361-epl-2030-footballs-wearable-tech-revolution-has-only-just-begun#:~:text=Wearable%20devices%20t
hemselves%20aren't,in%20your%20local%20sports%20shop
• https://hbr.org/2019/07/what-baseball-can-teach-you-about-using-data-to-improve-yourself
• https://spektacom.com/blog/your-cricket-bat-sensor-will-be-your-next-cricketing-buddy/https://spektacom.com/blog/your-cricket-bat-sensor-will
-be-your-next-cricketing-buddy/
• https://sportstechnologyblog.com/2022/06/01/wearable-soccer-football-sensors-that-track-shots-passes-and-more/
THANK YOU