Professional Documents
Culture Documents
Chapter 2
Chapter 2
Chapter 2
process
CHAPTER 2
Steps in entrepreneurial process
Idea generation sources
Sl no Sources
1 Reverse Brainstorming
2 Brainwriting
3 Brain netting
4 Forced relationships
5 Role storming
6 Story boarding
7 5 whys
8 Six thinking hats
9 SWOT analysis
10 Group sketching
Opportunity identification process
Focus on
your core
product
Keep your
Exercise
pitch
the plan.
simple
Opportunity
identification
process
Implement
a plan of Map it
action
Utilize
marketing
tools
Business concepts
Sl no Business concepts
1 Infrastructure concept
2 Business-to-business concept
3 Consumer-goods concept
4 Small business concept
5 Consumer-to-consumer concept
6 E-commerce concept
Resources in management
Advantages of resource management
Avoids
Prevents
unforeseen
burnout
hiccups
Resource Resource
allocation forecasting
Resource
management
techniques
Implementing and managing the venture
Identify and
postulate the
vision and
mission
statement Describe the
Execute
product or
and
service to be
harvest
marketed
SWOT Resources
Business plan
analysis analysis
Competitor Market
analysis Carry out analysis
segmenting
targeting and
positioning
to identify
the target
market