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Introduction
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Roll Mark Roll Mark Roll Mark
H - Name Name Name
No s No s No s
K040 K071 ANSHUL MADAN
K001 . SHRIVATHSAN 24   SABU SIDDHARTH 22   24
AHIRKAR
K002 K041 K072 CHANDAN AJAYPAL
GARG PRACHIT 25   SAXENA KSHITIJ 24   21
SINGH BEDI
K003 ARORA LAKSH 24   K042 SHAH ADITYA 25   K073 TANUJ SUNIL BHATT 20
K004 K043 K074 ABHILASH CHANCHAL
BAGRI YASH VARDHAN 21   SHAH PARTH 18   24
KUMAR CHATTERJEE
K005 K044 K075 SHIVANSH BHAVIN
DHARME MAYUR 24   SHAH SHAISHAV 22   23
DESAI
K007 K045 K076 AKSHAT BALENDU
GHATKAR MAYURESH 21   SHAH YASH 24   20
DUBEY
K010 GOYAL MADHAV 24   K046 SHRIVASTAVA SAMYAK 21   B057 AMAN SINGH 18
K011 JADHAV ROHAN 28   K047 SHRIVASTAVA VINIT 25   B058 SMITA SINGH 20
K012 JAIN KUSHANK 27   K048 SINGH KANISHKA 22   B059 AKANKSH SONI 24
K013 JAIN NITIN 24   K049 SINGH SARABMAAN 27   B060 ARJUN SOOD 26
K014 JAIN RISHABH 29   K050 TAVADIA DEZDIAR 23   B061 N SRINATH SRINIVASAN 22
K016 JOSHI YASH 26   K051 TEWARI AYUSHMAN 22   B062 KEYUR THAKAR 25
K018 KAMATH RAHUL 19   K053 TIBREWAL ASHUTOSH 25   B063 ANIKET THAKARE 25
K019 KANTHARIA YASH 27   K056 VIRK PRABHMEL SINGH 23   B064 HIMANSHU THUKRAL 25
K021 KHANNA VARUN 23   K057 KASUKURTI MONICA MANINI 30   B065 ABHINAV TYAGI 25
K023 LAL CHIRAG 21   K058 THAKKAR JAY 29   B066 AAYUSH VATS 26
K025 K059 KRISHNAWAT HARSHVEER
MEHRA RIBHU 26   24   B067 PREM SHARMA 21
SINGH
K026 MISHRA MRINAL 20   K061 GULHANE VEDANT 28   B068 URVI TALATY 14
K027 MOTTA CHAKSHU 21   K063 PODDAR UMANG 25   B069 ANYUN TYAGI 16
K030 PRABHU SANDESH 22   K064 PANDHER AMANPREET 27   B070 NISHIT PAREKH 15
K031 PUNWATKAR ADITI 24   K065 MUNANI ARPIT 20   B071 JINAL SINGH 18
K033 RAI HIMANSHU 21   K066 DOSHI YASH 25   B072 PANKAJ VYAS 19
K035 RAMAWAT KUNAL 21   K067 SHAH TANVI 23   B073 RAHUL GOENKA 18
K037 RATHOD PRITESH 23   K068 SHARMA SARTHAK 25   B074 VISHAL THAKUR 18
K038 RATHORE VATSAL 24   K069 Ganatra Devarsh 19   B075 SAMIR JOSHI 21
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Activity:
 Group of 4 Students

 Time: 5 mins

 Purpose: Application of Analytics

“What we can conclude based on these marks”

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All Together:
Mode: 24
5 Numbers: 14-21-23-25-30

SD: 3.235

Skewness: -0.329

N: 75

Mean: 22.8

Median: 23
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What is Analytics?
Analytics is the use of:
data,
information technology,
statistical analysis,
quantitative methods, and
mathematical or computer-based models
to help managers gain improved insight about
their business operations and make better,
fact-based decisions.
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Application of Analytics
 Management of customer relationships
 Financial and marketing activities

 Supply chain management

 Human resource planning

 Pricing decisions

 Sport team game strategies

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Scope of Analytics
 Descriptive analytics : uses data to
understand past and present

 Predictive analytics: analyzes past

performance to predict future

 Prescriptive analytics: uses

optimization techniques/best possible
course of action
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Scope of Analytics
Example - Retail Markdown Decisions
Most department stores clear seasonal
inventory by reducing prices.
The question is:
When to reduce the price and by how much?
Descriptive Analytics: examine historical data
for similar products (prices, units sold, advertising,
…)
Predictive Analytics: predict sales based on
price
Prescriptive Analytics: find the best sets of
pricing and advertising to maximize sales revenue
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Predictive Analytics
(Some more examples)
 Retail
• Pre-sale Area: Sales forecasting and market analysis, customer segmentation,
revisions to business models, aligning IT to business units, managing
inventory to account for seasonality and finding best retail locations
• Post-sale Area: Acting to reduce returns, get the customer to come back and
extend warranty sales.
 Health
 Sports
• Bing Predicts, a prediction system by Microsoft’s Bing search engine.
Scored 80 percentile for American Idol and went 15 for 15 in the 2014
World Cup. It used statistics and social media sentiment to make its
assessments.
 Weather
 Insurance/Risk Assessment
• analyze and estimate future losses, catch fraudulent claims, plan marketing
campaigns, and provide better insights into risk selection.
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 Financial modeling
• help optimize the overall business strategy, revenue generation,
resource optimization, and generating sales.
• credit scoring system (credit rating) used to approve or deny loans,
often within minutes.
 Energy
• in power plants can reduce unexpected equipment failures by predicting
when a component might fail, thus helping reduce maintenance costs
and improve power availability
• Smart meters
 Social Media Analysis
• Tracking user comments on social media outlets enables companies to
gain immediate feedback and the chance to respond quickly
 Alerting and Monitoring
 Internet of Things
• IDC estimates less than 1 percent of data generated today is being
analyzed, and that flood will only increase as more IoT devices come
online, such as smart cars.
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Prescriptive analytics (Some more examples)

Still an evolving technique and there are limited applications for it in
business. 

Ex. Google's self-driving car

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Scope of Analytics
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Concerns of Analytics in Complex Situation

(3 Vs)
 Volume: the quantity of data
– Larger than the volume processed by conventional
relational database
– Benefits all descriptive, predictive, and prescriptive
– Benefits stochastic models as well
 Velocity: the rate at which data flows
– Prescriptive models run in the background and take data
from input to make an optimal or near optimal decision
 Variety: different data sources in different
formats
– The implementation of management science models
requires an additional layer to make the input data uniform
Big Data Analytics
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The process of discovering patterns in large data

sets involving methods at the intersection of
machine learning, statistics, and database
systems.

Ex. Amazon recommendation

Data Mining
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Communicating / Understanding

Data Visualization
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Analytics – Life Cycle - Stages

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Implementing Analytics
1. Understand the company’s products in depth
2. Establish tracking mechanisms to retrieve the data
about the products
3. Deploy good quality data throughout the enterprise
4. Apply real time analysis to the data
5. Use business intelligence to standardize reporting
6. Use more advanced analytics functions to discover
important patterns
7. Obtain insights to extract relevant knowledge from
the patterns
8. Make decisions to derive value using the knowledge
discovered