DIGITALLY

FAST

 Team 11
Amisha Bapna 07
Apurva Bhavsar 10
Siddhesh Khanolkar 26
Roshani Ghatule 35
Viraj Ingawale 51
Yashika Jethmalani   52
       
  
INSTAGRAM PROFILE INSIGHTS
POST #1                                                                                                                                      
   Date
• Ourofopening
posting post
- 04-01-2022
enlightens the users about the growing popularity of digital payments in India
• Made use of graphical representations to make our post look informative, intriguing and catchy
• Included a caption that develops interest in the minds of the audience
• Our hashtags include terms pertinent to the Digital payments industry in-order to increase the profile visi
• Being our first post, we earned a decent number likes, comments and saves
 POST #2                                                                                                                                                                       
 Date of posting – 05-01-2022
• Our second post enlightens the audience about the surge of digital payments in India in the form of UPI
• Our key strategy involves highlighting the taxation count of 3 consecutive months in billions & in crores
• Another key highlight is including the count of total UPI transactions in the month of December 2021
• Our caption consists of numbers and percentages to grab attention of the users
• Relevant hashtags have been used to gain more profile visits
 POST #3                                                                                                                                                                                         
 Date of posting – 06-01-2022

• Our third post is a reel video which informs the audience about all recent news regarding the digital payment
• The  reel highlights the growth of UPI over the years
• It also shows how the pandemic pushed the public towards using digital payment
• Hashtags such as #paymentgateway, #fastag and #online#shopping were used to increase the reach of the post
• Trending song is used for the reel to grab the attention of the audience
 POST #4 Date of posting - 07-01-2022
• Our 4th post is about an Indian multinational technology company that specializes in digital payment
system - PAYTM
• Our strategy here was to grab our audience attention towards the plethora of facilities Paytm provides
• We included caption conveying our audience to use Paytm
• Included catchy and related hashtags to gain profile interactions
POST #5                                                                                                                                                                                             
  Date of posting – 07-01-2022

• Our fifth post is about PhonePe as a digital payment app 

• It shows merchant transaction details on PhonePe and how it is growing day-by-day
• In this post we highlighted the PhonePe's Health Insurance policy for its young users
• With appropriate hashtags post was reachable to 101 accounts
​
POST #6                                                                                                                                                  Date of
posting – 07-01-2022

• Our sixth post is a meme on cash payments vs contactless payments

• The meme is showing the fact that we prefer digital payments over cash payments
• Caption strategy: "Call to action" to generate likes, asking them to double tap if they relate
• The post was able to reach 73 accounts
 POST #7  Date of posting – 08-01-2022
• The post gives us an idea about Google pay India's second most used digital payment platform 
• The post highlights about the revenues streams of google pay
• To grab wider reach we have used hashtags like #gpay #googlepay #upi
• Our post received good number of likes, saves, shares
 POST #8  Date of posting – 09-01-2022
• It is a carousel post on contactless credit and debit cards
• The post gives information on various aspects of contactless cards 
• The post  reached 80 accounts
• The strategy was to share something which not many people are aware about, or
use it, as a result the post got 18 shares
POST #9                                                                                                                                                                         
  Date of posting - 11-01-2022
• Our 9th post is a comparative study between Gpay , paytm & PhonePe
• Includes a caption that develops audience interest 
• Our hashtags include terms relevant  to the Digital payments industry to increase profile visits
• Our post, received a good number likes, comments and saves
POST #10                                                                                                                                                                       
Date of posting - 15-01-2022
• Our post gives insights  about the Digital Payments Index set up by Reserve Bank of India
• The post explains about the 5 main parameters set by the Reserve Bank of India
• The caption talks about the digital transformation for payments 
• Our hashtags include terms pertinent to the Digital payments industry in-order to increase profile visits 
 #upiindex #rbidpi #rbi #aepssoftware #demandside #supplyside
• Our post, earned a decent number likes, comments and saves
Thank

You