Welcome To Our

Presentation
CSR Activities of Mercantile Bank Ltd
In 2019 To Improve Bank’s Image and
Build Its Brand

Course Code: MIS-108

Course Name: Business Communication

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 TEAM HIGH FIVE
ID Name
029-15-058 Tazrian Ferdous Farita
029-15-092 Shefayet Hussain
029-15-010 Kashfia Zerin Keya
029-15-024 Sameer Bin Sakib
029-15-126 Mohammed Sozib Hossian

Section: B, 15th Batch

Department of Management Information Systems
Faculty of Business Studies
University of Dhaka

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Name: Tazrian Ferdous Farita
ID: 029-15-058

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What is Corporate Social Responsibility
(CSR)?
 Commitment to manage outcomes of company’s
operations responsibly.
 Approach to corporate governance.
 Self-regulating business model to be socially
accountable.

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Mercantile Bank Limited
 Commercial bank providing efficient
banking services
 Contributing to socio-economic
development
 Offering a broad range of financial
services
 Commenced business on June 2, 1999.

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CSR Activities of Mercantile Bank Ltd.
 Initiating CSR operations since 2000
 Enforcing Bangladesh Bank’s guidelines
 Performing CSR programs in a organized manner
 Undertaking a range of activities over the past
twenty years
 Intending to improve the quality of life

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Name: Shefayet Hussain
ID: 029-15-092

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Why Should MBL Communicate CSR
Activities Through The Internet?
Investments on social responsibility have become
the third largest budget items in banks. Mercantile
Bank Ltd. will be able to disclose Corporate
Social Responsibilities to its customers in a
transparent manner through the Internet.

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Reasons For Communicating
CSR Through the Internet-
 Internet, a new context for communication.
 Publicizes MBL’s social responsibility efforts
 Demonstrates CSR activities in corporate
website
 Helps to communicate ethically and responsibly
to the stakeholders

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Reason For Communicating CSR
Through the Internet-
 Provides new features to corporate communication
 Publishes more information, less expensively
 Strengthens the business-social relationship
 Engages with stakeholder via social media
 Makes environment friendly activities

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Name: Kashfia Zerin Keya
ID: 029-15-010
Why Mercantile Bank Limited(MBL)
Needs CSR Activities?
Corporate Social Responsibilities is not a legal
requirement , but it is a good practice for
companies to take into account social and
environmental issues.

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MBL Needs CSR Because-
 These are vital to their success
 Helps them to get improved public image.
 Increases brand recognition and awareness
 Saves cost
 Provides advantage over the competitors
 Beneficiary to the employees

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Name: Sameer Bin Sakib
ID: 029-15-024
How CSR Is Implemented In
Mercantile Bank Limited?
Mercantile Bank CSR is a business approach
that contributes to sustainable development by
delivering economic, social and environmental
benefits for all stakeholders.

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Healthy Dividends
 Cash dividend 17% and Stock dividend 5% in 2018
 Stock dividend 15% in 2019
 EPS witnessed a rising trend in past 5 years

Green Banking
 Reduced paper consumption by 30% in 2019
 Saved 55% energy by installing solar panels
 Disbursed over BDT 80 crore in renewable energy
projects
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Welfare of The Employees
 Provides financial support through investment scheme.
 15 days leave and bonus for recreational activities.
 Provides reimbursement benefits after the death of an
employee.
Community Programs
 Awarded scholarship worth BDT 15.56 million.
 Introduced ‘MBL Young Bankers’ Appreciation Award
 Donated 75000 blankets in relief and welfare fund.

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Name: Mohammed Sozib Hossian
ID: 029-15-126
How Much Did MBL Contributed In CSR
and How Can They Improve Their CSR
Activities?
Mercantile Bank Limited is contributing the socio-
economic progress of the country by carrying out
various CSR programs. The bank invests a huge
amount in CSR activities every year.

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Mercantile Bank Ltd.’s Contribution in CSR
(2015-2019)
3500
Net Profit & CSR Donation 3019.94 2922.96
(Million of BDT) 3000

2500 2227.9 2222.56

2000

1500 1393.28

1000

500
93.3 186.25 122.3 80.26
66.9
0
2015 2016 2017 2018 2019

Years of CSR Donations

Profit of MBL CSR Donation of MBL

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Tips To Improve CSR Activities of
Mercantile Bank Ltd.
 Believe in corporate social responsibility
 Localize efforts
 Involvement at all levels of the organization
 Encourage participation
 Understand financial implications

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Reference
 Mercantile Bank Limited.(December 1,2019). MBL Corporate Social Responsibility-2019.
Retrieved from MBL Website. Available at: https://
www.mblbd.com/assets/csr/mbl_corporate_social_responsibility_2019.pdf

 Written by a student from Lund University.(October 24, 2017). Why should corporations
communicate CSR through the Internet?. Retrieved from Brand Base. Available at: http://
www.brandba.se/blog/csr-communication-through-the-internet

 Ellie Collier. ( January 26,2018). The Importance of Corporate Social Responsibility for Your
Business. Retrieved from High Speed Training. Available at:
https://www.highspeedtraining.co.uk/hub/importance-of-corporate-social-responsibility/

 Mercantile Bank Limited.(October 1,2019). Green Banking- 2019. Retrieved from MBL website.
Available at- https://www.mblbd.com/assets/csr/Green_Banking_2019.pdf
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Reference
 Unknown publisher. (2017). Job Satisfaction of the employees of Mercantile Bank Ltd.
Retrieved from Assisting point. Available at: https://
www.assignmentpoint.com/business/management/job-satisfaction-of-the-employee-of-merc
antile-bank-limited.html

 Mercantile Bank Limited.(2019). Annual Reports of MBL from 2015-2019. Retrieved from
MBL website. Available at: https://www.mblbd.com/aboutus/annual_reports

 Deb LaMere. (August 23,2018). Tips for improving your corporate social responsibility
strategy. Retrieved from Ceridian. Available at: https://
www.ceridian.com/blog/tips-for-improving-your-corporate-social-responsibility-strategy

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THANK YOU!
Any
Questions ?