PANTILINER FINDINGS SUMMARY

U&A 2018 – 2019 – 2020 1

USAGE RATE – BY AGE & CITIES
By age
99 15-24 100 25-34
100 94 97 95 98 95 95 99 35-44 94
85
91 89 93 90 91
90 79 80 81 82 82 83 84 79 77
80 69 66 72
74 73 72 76 76 73
70 67 66
60
50
40
30
20
10
0
s y t .. s y t .. s y t ..
n es Tr pea In. nes Tr pea In. nes Tr pea In.
e Re e e Re e e Re e
ar ag ar ag ar ag
Aw e Us Aw e Us Aw Us
r 2018 2019 ur
2020 re
tu ut tu
Fu F Fu
By cities
HCMC Hanoi Cantho
100 96 97
98 96 97100 93 96 92 95
87 89 82
88 87
77 78 81 79 81 75 77 80 77 74
80
73
80
80 66 64 69 66 71
63 65
60 52
40
20
0

2018 2019 2020 2

*Data source: Table 21-24, U&A Report 2018-2019-2020
USAGE RATE – BY BRAND USERS

Diana Users Kotex Users

100 98 99 98
95 94 93 95
90 88
90 86 85
82 81 81
77 79
80 74 76
71 73 72 72
70 66 66
60

50

40

30

20

10

0
Awareness Try Repeat Future Usage Awareness Try Repeat Future Usage
Intention Intention
2018 2019 2020 2018 2019 2020

3
*Data source: Table 21-24, U&A Report 2018-2019-2020
USAGE RATE – DIANA KEY SKUS
HNKK
100 HCMC Hanoi Cantho
80
60
40
20
0

HN Cool
100 HCMC Hanoi Cantho
80
60
40
20
0

*Data source: Table 1411, 1416, U&A Report 2018-2019-2020

NO. OF PIECES – DAY, NIGHT, LINER

Daily Pre-post During period

Flow

20.00 19.41 18.62

18.00 16.10
16.00 14.83 14.51
14.00 13.57
12.00
10.00
8.00
6.00
3.59 4.08 4.16 3.62
4.00 2.33 3.00
2.00
0.00
Pantiliner Pantiliner Day Pad Night Pad

2018 2019 2020 2018 2019 2020 2018 2019 2020 2018 2019 2020

*Data source: Table 201, 209, 1239, 1242, U&A Report 2018-2019-2020