Branding

•Mass brands
•Premium brands
•Luxury brands
Masstige brands
Mass Fashion Brands
• The mass fashion brands caters for a wide
range of customers, producing ready-to-
wear clothes in large quantities and standard
sizes.
• Inexpensive materials, creatively used,
produce affordable fashion. 
• Mass market designers generally adapt the
trends set by the famous names in fashion.
• A premium brand has a broader market because the
products in this category are priced based on their
features.
•  Premium brands are the ones that give you the best
features at the best value.
• They operate with a close to one ratio of functionality and
price.
• They provide the best features and quality, therefore the
consumers pay them high price for that and feel it’s worth
it.
• These products are advertised as being superior to
“regular” products, unlike luxury brands that are advertised
based on name.
Luxury Fashion Brands
• Luxury brands have selectively because only a small section of
the population can afford a luxury brand, a small section of
retailers can distribute luxury brands, and a small number of
units are actually made.
• This sets the price point higher to the point that it becomes a
barrier for some consumers looking to purchase from the brand.
• While all the things above can be achieved by any brand with
some work, what sets luxury brands apart are the name and
prestige behind it.
• These brands have a long history behind them that has helped
them achieve this luxury status.
• Because luxury brands stretch far back, their products are often
timeless collections that rarely deviate from their original form.