DEMAND

Presented by:- Vishal Mathur

BBA Ist SEM
 DEMAND IN ECONOMICS IS THE
CONSUMER'S DESIRE AND ABILITY TO
PURCHASE A GOOD OR SERVICE. IT'S THE
UNDERLYING FORCE THAT DRIVES
ECONOMIC GROWTH AND EXPANSION.
WITHOUT DEMAND, NO BUSINESS WOULD
EVER BOTHER PRODUCING ANYTHING .
LAW OF DEMAND
 LAW OF DEMAND

art 1. As PRICE increases, DEMAND decreases

Demand goes down

Price goes up

THEN
Price goes down

THEN Demand goes up

art 2. As PRICE decreases, DEMAND increases

 DEMAND CURVE

graph that illustrates the demand for a product

t shows how much consumer desire for a product

changes as the price changes
 ELASTIC DEMAND

lastic demand is when price or other factors have a big effect on the
quantity consumers want to buy. You'll see it most often when consumers
respond to price changes.

For eg:- Price of gold goes up even a little bit,

demand goes down a lot.
 INELASTIC DEMAND

nelastic demand in economics is when people buy about

the same amount whether the price drops or rise

he price of soap goes up a lot, the demand stays almost

the same
BASIC TYPES OF DEMAND
 QUANTITY DEMANDED

uantity demanded is the quantity of a commodity that

people are willing to buy at a particular price at a
particular point of time.
 INCREASE DEMAND

n increase in the willingness and ability of buyers to

purchase a good at the existing price, illustrated by a

rightward shift of the demand curve.

 INDIVIDUAL DEMAND

ndividual demand refers to the demand for a good or a service by an

individual (or a household). Individual demand comes from the
interaction of an individual's desires with the quantities of goods and

services that he or she is able to afford .

 EXPANSION DEMAND

xpansion in demand refers to a rise

in the quantity demanded due to a
fall in the price of commodity,
other factors remaining constant.
 DECREASE IN DEMAND

Decrease in Demand refers to a fall in the demand of a

commodity caused due to any factor other than the own price
of the commodity. In this case, demand falls at the same price
or demand remains same even at lower price.
 CONCLUSION

he demand side of the market is one of the black boxes. A look inside
it reveals the machinery of "marginal utility," invented about a
century ago. The machinery is quite simply this: consume good X
until the extra pleasure from a little more is just equal to what the
little more costs. It is The Rule of Rational Life once again.