Procurement of Dormant

Manufacturing Accounts for

in North America Region

Presented By:
Bhupesh Negi 153017
 Objective of the Study

 Market Research of Intelligent Task Management products in North

American Region

 Competitor Analysis of the ITM

 Go To Market Strategy of ITM in NA region

 Study of Incture’s Procurement and Pitch Process

Incture - Overview

CUSTOMER BASE
Incture’s Offerings

CUSTOMER BASE
Task Management Market Overview

World Market Target Market

Expected growth CAGR- 13.74% SAP Clients in India – Around 10000

Expected market size (2023) - Categorization – 80% SMEs 
$4.33 billion 20% large enterprises 

Main  Industries using TM Region Wise expected growth

BFSI  Task
North Management
America Software
– Largest market share(Matured
IT and Telecommunication market) 
Retail  Europe – Fastest growing 
Healthcare MENA – Steady Growth 
Manufacturing  APAC – Huge growth potential 

Source – Fortune Business Insight

Product Features – ITM (1/2)
Task View
Ease of viewing and managing
tasks, SLA breach is feature to alert
the user about deadlines that are
not met. Also viewing task based
on the application it originated
from. 
Substitution and Forwarding
Forwarding tasks  and
substituting other
employee to approve task
in case of leave  task. Increased mobility
Geographical View of Tasks
This feature helps in visualizing
tasks that happen in multiple
locations and pinpoints where
each task is from
Integration
Integration with SAP ECC, SAP
HANA, SAP Ariba, success
factor, outlook, MS Teams,
SharePoint, Zoho, Salesforce
etc
Mobile Application
Increases conveniences and
the ease of using (approving/
rejecting/reviewing)
 
Group Chat
Helps in seamless
collaboration with people
involved in the task to get
done.  
Product Features – ITM (2/2)

Dashboard and reports Chatbot

Interactive dashboard AI chatbot with which
providing real time stats in employees can interact with to
visual representation like solve issues
graphs

Office 365 integration Workflow Management

Integration with Microsoft Creation, extension and version of
365 suite into one platform workflows to increase the
productivity reduce errors and to
improve connectivity 

Document Intelligence Access Governance 

Document Intelligence extracts Access governance

relevant information from system governs access rights in
various document types and, multiple ways
ensuring client information is
processed rapidly and
accurately 
SWOT Analysis OF ITM
Strength  Weakness  Opportunity  Threat
 Strong integrations with SAP
and its software like SF,
Ariba etc, this integration is
only present with SAP Task
Center which doesn't
integrate non-SAP
applications
 Most competing
Task/Project  management
software offers Kanban board
view, Gant charts and scrum
to offer agile methodology in
task management
 Adding task on the app from
ITM portal is not present
while competitors offer task
creation on the integrated
app from their portal
 Substitute and forward
features in ITM is a feature
most competitors doesn’t
have.  software
 ITM provides task
management, workflow
management, and
document management
facilities in
one integrated software
 Security concerns among
enterprises regarding cloud-
based task management
 Advancements in ML and AI
in integrating tasks and
providing automated
solutions to problems
Product Feature Comparison
Revenue/Features of Competitors
Revenue/ Features
16

14
ITM
Asana Adobe Workfront
12 Confluence
Alfresco Freshworks
10 Kissflow
F
e
a
t 8
u
r
e
Moveworks
s 6 Zapier
4
Data Not Available 
• Moveworks
2 • Zoho Projects
• SAP Task Center
• Docuvity
0
0 50 100 150 200 250 300 350

Revenue
Subscription Cost (Per User Per Month)/Features of
Competitors
Features
16

14
ITM
Zoho Projects Asana
12
Confluence
SAP Task Center Freshworks
10 Kissflow
Number of Features

4 Data Not Available 

• Moveworks
• Docuvity
2 • Zapier
• Alfresco
0
0 10 20 30 40 50 60 70 80

Per User Per Month (USD)

Categorization of  Competitors 
 Prospecting and Procurement Process

STAGE 1 :
Cold
 Collecting contacts of C-Level executives, Directors and
Prospecting
head of IT Departments using Sales Navigator, ZoomInfo
and LinkedIn.

Shortlisting STAGE 2:
of Prospects
 Initial contact by sending out Bulk e-mails to the
collected contacts with introduction and brief overview.

Offerings STAGE 3:
and Pitch
 Product demonstration and pitching the product to
client along with budget projections.
ITM - GTM Strategy
Go To Market Strategy - NA Market

SAP customers

ITM integrates with SAP software hence initially

targeting SAP clients would increase the rate of
conversions as the total cost of ownership of ITM
would be lower

Companies with high volumes of approvals

ITM helps to increase the efficiency of the employees

hence companies with high volumes of approvals and
huge number of employees can make enormous
profitable with streamlining their process through
ITM 
Customer - Persona – CIO and other employees reporting to CIO
Overview
As the Chief Information
Officer (CIO), he/she
oversees the
organisation’s
technology-related
strategies and initiatives.
He’s responsible for
managing digital
transformation and the
championing agile
practices throughout the
company.
Demography  Goals  Motivations To buy ITM
Location – North America  • Safeguard our • Implements digital
company’s security and transformation
implement digital
Industry – Various  transformation
• Increases process
visibility by integration
Job Function – IT  • Visibility of the of various applications
processes and
Job Seniority – 10+ years inefficiencies across
• Make the most of the
different departments
technology budget
• Keep up-to-date with
the latest industry
issues and trends
Customer - Persona – CTO and other employees reporting to the CTO

Overview  Demography  Goals  Motivations to buy ITM

As the CTO, He/she is Location – North America  • Ensuring that internal • Serving as the central
responsible for setting and external systems point for technology
the vision of how are performing as they innovation within IT
technology will be used in Industry – Various  should by actively
his company. He has to monitoring and
• Determining the
ensure that the Job Function – IT  responding to incidents
that might affect enterprise technology
technological resources strategy, leveraging
meet the company’s short systems
both mainstream and
and long-term needs. Job Seniority – 10+ years
emerging
• Engaging in technologies to
procurement of transform IT
technology centered operations
around modernization,
optimization and
consolidation, and of
major IT systems such
as CRM or ERP
Customer - Persona – COO and other employees in operations line 

Overview  Demography  Goals  Motivations to buy ITM

As the Chief Operating Location – North America  • Visibility of the  Defines workflow and
Officer (COO), she/he processes and standardize
plans, directs, and inefficiencies across processes 
oversees the company’s Industry – Various  different departments
operational goals,
 Improve efficiency
initiatives, and policies. Job Function – Operations
He’s responsible for • Keep up-to-date with across-the-board
balancing long-term and the latest industry
short-term plans to grow Job Seniority – 10+ years issues and trends
 Improve the
the company efficiently. employee experience
• Understand
employees' goals,
motivations, and
frustrations
CONCLUSION AND RECOMMENDATIONS

Competitive advantage

Success rate of over 30%

Optimized time for initial contact

Expansion to European and Asian Market

Customized solution offerings

 Limitation of the Study

 The study is limited to the North American Region and focused on the
Task Management software.

 The study is based on data collected from secondary sources only.

 The tools and techniques used in the study is limited to our knowledge;
better techniques can be implemented for enhancing the study in the
future
THANK YOU!!!