Determine the possible product/s or service/s

that will meet the need.

Concepts about
Product and Service
+ A product can be defined as
anything that we can offer to a
market for attention, acquisition,
use or consumption that could
satisfy a need or want. However, the
definition of product does not only
involve tangible goods such as a car,
a fridge or a phone. The definition is
extended to include intangible
objects as well, because they can be
offered to a market. Therefore, the
broad definition of product includes
services, events, persons, places,
organizations or even ideas.
Concepts about Product and Service
+ Services are special form of product which consists of
activities, benefits or satisfactions offered for sale that are
intangible and do not result in the ownership of anything. A
service can thus include banking, airline travel,
communication services, hotel services and so on.
Identifying and Meeting Customer Needs

Customer needs are the named

Customer service means
and unnamed needs of
meeting customers’ needs by
customers when they come in
providing them with the
contact with the different
products and services they want
business establishments or when
or by providing effective
they search for the solutions
solutions to their problems.
which businesses provide.
Why “Identifying Customer Needs” Matters

Correctly identifying customers’ needs is essential for ensuring

customer satisfaction and loyalty.
Customers have unique needs.

Often, customers either aren’t clear about what they need or they don’t
really know what they want.

Identifying clients’ needs creates satisfied customers, and satisfied customers

are less likely to have reason to enter into disputes with the organization or
contemplate legal action.