• Formerly Tata Global Beverages

Limited
• Multinational consumer goods
company headquartered in Kolkata,
INTRODUCTIO India.

N • World's second-largest manufacturer

and distributor of tea and a major
producer of coffee.
• Markets tea under the major brands
Tata Tea, Tetley and Good Earth Teas.
• Tata Tea is the biggest-selling tea
brand in India.
• Tetley is the biggest-selling tea
brand in Canada and the second-
biggest-selling in United Kingdom
and United States.
 HISTORY

1980–1990 2000–2010
Tata Tea bought the stake belonging to the An important step for Tata Tea was the
James Finlay group to form the individual entity acquisition of the Tetley Group (based in
Tata Tea. United Kingdom) in 2000.

In the 1990s, Tata Tea decided to take its brands

into the global markets. It formed an export
joint venture with Britain's Tetley Tea in 1992
1990–2000
STARBUCKS + TATA

• On 30 January 2012, Tata Consumer

Products Limited and Starbucks
announced the creation of a 50:50 joint
venture.
• Tata Starbucks Limited will own and
operate Starbucks outlets branded as
Starbucks Coffee "A Tata Alliance" in
India.
MARKETING
 Tetley
“Make Time, Make Tetley”
HIMALAYA
N
“Nature’s Goodness”
TATA SALT
“Desh ka Namak”
 Domestic and foreign distribution

SUPPLY Different distribution channels for food

CHAIN and beverage products

Lack of digitalization
NEW
DEVELOPMENTS
• Linking warehousing, manufacturing and

procurement

• Common channel to sell full portfolio

• New packing facilities

• Digitalization across partners

• E-commerce
 DISTRIBUTION CHANNELS

WHOLESALE HOT TEA SHOPS PREMIUM DRIVE-THRU E-COMMERCE

RETAIL
FINANCE
• Today the Tata
Consumer Product
share price closed
at Rs 468.95
SUSTAINABILITY
AND CSR
INITIATIVES
In a free enterprise, the community is not
just another stakeholder in business, but is in
fact the very purpose of its existence.

-Jamshedji Nusserwanji Tata

CORPORATE SOCIAL Funds Allocation

RESPONSIBILITY Gender equality 2.14

• Two percent of the net profit made

Community development 5.64
during 3 preceding financial years.

Sectors
• Cumulative expenditure of 42.63
Healthcare 17.73
crores during FY 2019 – 20.

• Aligned with UN Sustainable

Education 16.72
development goals.
0 2 4 6 8 10 12 14 16 18 20

Expenditure (in crores)

CSR INITIATIVE

UNNATI

• Quality vocational training for the

underprivileged youth

• Two-pronged approach: Financial

sponsoring and training.

• Training and job support to more than 300

students in Bengaluru
 SUSTAINABILITY
INITIATIVE
SUSTAINABLE FORESTRY – HOW GREEN IS MY

VALLEY?

• 450 acres of conservation land setup for tree

plantations.

• House to more than 2.2 lakh trees over the past

year.

• Unique identification and growth tracking.

• Negative 1.7 lakh tons of CO2 equivalent.