Corporate Mission

Our mission is:

“To Add Vitality To Life”

We meet everyday needs for nutrition, hygiene,
and personal care with brands that help people
feel good, look good and get more out of life.

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Corporate Vision

Niche Branding :
No clear vision reported.

Local Branding :
In each country Unilever puts its
knowledge and its expertise at the
service of the consumer, which makes
it a truly “ multinational / multi-local”
company.

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Adding Vitality to Life

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Scale & Geographic Reach

€15bn
€13bn
38%
€12bn

29%
33%
America
Asia & Africa
Europe

33% 38% 29%

America = €13bn Europe = €15bn Asia & Africa = €12bn

“ A truly multi-local multinational company ” 1 0F 87

Broad Brand Categories
Food and Vitality
 Knorr is now their biggest
brand, with a product range
covering soups, sauces,
noodles and complete meals.
 Are world's leading ice
cream producer, with brands
like Walls, Innovations such
as Magnum snack-sizes &
Cornetto miniature and multi-
pack.
 Are the largest seller of
packet tea in the world
through Lipton & Brooke
Bond brands.
Home & Personal Care
 Unilever lead the home
care market in much of the
world, which includes
cleansing & hygiene
Product products
Categories  Within the personal care
market, They are global
leaders in products for skin
cleansing, deodorants &
antiperspirants.
 There global core brands
are Axe, Dove, Lux, Pond's,
Rexona, Fair n Lovely &
Sunsilk.
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Some Well-known Brands

India Sri-Lanka

Pakistan Nepal
 Slim-Fast  Ponds
 Sun-Light Soap  Rexona
 Blue Band —  Sufi  Sunsilk  Pepsodent
 Brooke Bond  Wall Ice Cream  Burt  Signal
 KISSAN  Kwalty Walls  Caress  Surf
 Knorr  Axe  Clear  Vaseline
 Lipton  Dove  Close-Up  Vim
 Lipton Ice Tea  Fair & Lovely  Life-Buoy  Lux

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Big Global Brands

12 “ Billion € Brands ”

Top 25 brands = ¾ th of Unilever’s sales

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Key Strengths

Unilever has a portfolio of Global Brands, Regional products &

Local varieties of famous goods. What makes it number 1 in the
FMCG Sector ?

Key Strengths

This diversity 1. 2.
comes from two Strong roots in World-class
local markets and business
of Unilever’s key expertise applied
first-hand
strengths: knowledge of the internationally to
local culture. serve consumers
everywhere.

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Major Competitors

Unilever’s Competitors & Unilever’s Fact File

Procter & Gamble

Dual-Listed :
Kraft Foods  Unilever NV
 Unilever PLC

Nestlé Head Quarters :

 Rotterdam, Netherlands
 London, England, UK

Mars & Henkel Nature :

 Type = Public
Reckitt Ben Kiser  Industry = Conglomerate

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Unilever Pakistan

 In the world of consumer products Unilever

Pakistan has created an indelible name for
itself with brands such as Lifebuoy, Lux, Surf
and Walls.
 
 By far the largest consumer products
company in Pakistan, UPL is a part of the
consumer products giant Unilever. 

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Unilever Pakistan

 UPL was established 50 years ago in the

newly created Pakistan. At Rahim Yar Khan a
vegetable oil factory was set up in 1958.

 UPL Head Office was shifted to Karachi in the

mid 60's. A residential estate situated near the
factory is the home of UPL employees at
Rahim Yar Khan.

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Unilever Pakistan

 It now has six factories operating at different

locations around the country. Our brands are
the pulse and heartbeat of the 164 million
people in Pakistan.

 The company operates through 4 regional

offices, as well as 4 wholly owned and 6 third
party manufacturing sites across Pakistan.

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