DIGITAL

TRANSFORMATION
AND ARTIFICIAL
INTELLIGENCE
Lecturer: MS Lam Hong Thanh
Email: thanhlh@uel.edu.vn
DIGITAL TRANSFORMATION AND
ARTIFICIAL INTELLIGENCE:
OVERVIEW OF THE COURSE
MS Lam Hong Thanh
thanhlh@uel.edu.vn
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INSTRUCTOR

• Instructor: MS Lam Hong Thanh

▫ Email: thanhlh@uel.edu.vn
▫ Phone/ Zalo/ Viber: 0989 339 205
▫ Areas: Data Analysis, Software Engineering, AI & ML, RPA
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This course will help you...

• Get acquainted with some of the latest topics in Digital

Transformation
• Learn the tools necessary to identify a potential business
opportunity enabled by Digital Transformation
• Provide a feasibility analysis of such an opportunity.
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and also enhance your…

• Presentation skills
Communication skills, especially in English
Critical thinking skills
• Knowledge becomes obsolete quickly
But the ability to think independently persists
• With the help of theories/frameworks
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What will be covered?

• Introduction of Digital Transformation
• Introduction of Artificial Intelligence in the context of Digital Transformation
• Strategic implementation of Digital transformation
• Capacity of organizations
• Impacts of Digital Transformation and AI to business models
• Challenges and practical experiences
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References
• [1] Hinterhuber, A., Vescovi, T. and Checchinato, F. eds., 2021. Managing Digital
Transformation: Understanding the Strategic Process. Routledge
• [2] Lindsay Herbert. Digital Transformation – Chuyển đổi số, 2020. Nguyễn Bích
Phương dịch. Alphabooks
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Assessments

• Assignments, case study in-person and contribution (20%)

(On-going)
• Case study in-group (40%) (Mid-term)
• Final Project (40%) (Final)
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Practical Topic
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CASE STUDY
• Students finish their case studies in groups and individually.
• Each group then has to finish complete analysis of a case:
1. presenting groups need to turn in their group case analysis in the format of
Power point file prior to class
• For each non-presenting case, every student will have to:
1. read the case thoroughly
2. provide ratings for the presenting groups
3. raise at least 2 questions concerning the presentations per group.
4. finish the case write-up in the case brochure
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FINAL PROJECT
• The project should discuss one of the Digital Transformation
project (not limited to what we have discussed in this class) and
how it can be utilized for Digital Transformation (product, process,
business model, etc).
• The project should include the following sections:
1. A brief introduction of the organization: problems, opportunity,
future development, etc…
2. A detail plan for Digital Transformation, which can benefit them
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TEST YOUR DIGITAL TRANSFORMATION IQ

What is Digital Transformation

https://www.youtube.com/watch?v=GjdGqf_3oSs
1. What is not Digital Transformation, which mentioned in the video?
2. What is Digital Transformation, according to the video?
3. Why do the companies should spend money and energy on this
transformation?
4. List some Digital Transformation examples
5. Find something interesting with you in this video