Helping you Connect with Affluent Consumers on

Connected TV’s
 DISNEY+ HOTSTAR IS HOME TO THE MOST PREMIUM CONTENT ON DIGITAL

Accelerated Access to GEC Disney Catalogue Hotstar Originals

Movie Premieres
*Before TV (Hindi, Tamil, Telugu)

Disclaimer: All show line ups are subject to change; Advertising not available on Hotstar Specials and Disney + Kids Content
 WHICH CAN NOW BE CONSUMED ON BOTH THE SMALL AND LARGE SCREENS

● Historically the large majority of users who access OTT via an App on their mobile device; However this is
changing now

● The growth of OTT’s, high speed internet & affordable Smart TVs are now enables users to watch video
content on large screens via Connected TVs - in a co-viewing experience

● The current Connected TV market is projected @ 5.75mn Active Devices in 2020.

● CAGR for connected TV’s in India is projected at 54% from 2020 -2025.

● Active Connected TV devices in India are expected to grow to 50mn by 2025.

● CTV presents a unique opportunity for advertisers to reach out to the most premium, affluent & technology
first consumers available in India’s digital ecosystem.

Source: Internet & mobile association of India, Ovum, BARC BCG analysis.
ACTIVE CTV base as per – EY FICCI M&E report 2020
60% OF CONNECTED TV VIEWERS ARE CONSUMING CONTENT ON DISNEY+ HOTSTAR

Active Connected TVs 5.75

Disney+ Hotstar Connected TVs 3.52

Source: Internet & mobile association of India, Ovum, BARC BCG analysis.
ACTIVE CTV base as per – EY FICCI M&E report 2020
DISNEY+ HOTSTAR IS AVAILABLE ACROSS ALL STREAMING/INTERNET PLATFORMS

SMART TV STREAMING DEVICES INTERNET SET-TOP BOX

~60% Device contribution ~30% Device contribution ~10% Device contribution

Example: Android TV Example: Firestick Example: JIO, Tata Sky

A smart TV is a digital television that Devices that have the capability to turn Internet STB refers to a smarter
is, essentially, an Internet-connected, a non-smart TV into a Smart TV. The STB box which becomes a means
storage-aware computer specialized devices have the ability to tie in with for distributing both live TV & on-
for entertainment.  rest of your smart home. demand video over internet +
Digital TV antenna.

Device Contribution % is for Hotstar active LR devices; Internal Analytics

DISNEY+ HOTSTAR CTV VIEWERSHIP HAS SEEN EXCEPTIONAL GROWTH IN VIEWERSHIP & ENGAGEMENT

• Watchtime: 100% growth in total watchtime from Oct 19 to Mar 20; currently around 1.4 bn minutes/day

Source: Internal Analytics

 DISNEY+ HOTSTAR CTV HOUSEHOLDS ARE LIKELY TO SPEND A LOT OF THEIR TIME on HS AS COMPARED TO
LINEAR TV

● 4hrs 38mins of linear TV viewers daily watchtime (As per BARC) on average
● CTV viewers spend ~2hrs per day watching Hotstar.

Data source: Internal analytics

TV watch Time -- BARC Week 14 2020
 DISNEY+ HOTSTAR CTV USERS MAKE UP A SIGNIFICANT PERCENT OF HIGH INCOME HOUSEHOLD

● Hotstar CTV Users are more affluent, more educated and younger crowd in general than general urban internet
using population

Monthly Income (INR) Income more than 4.2 lacs/year

• 1.75 mn Hotstar CTV viewers; 50% of Hotstar CTV
• 23.5 mn Urban Population; 10% of Urban Population
• Hotstar Penetration % = 7.5%

Income more than 6 lacs/year

• 0.56 mn Hotstar CTV viewers; 16% of Hotstar CTV
• 4.7 mn Urban Population; 2% of Urban Population
• Hotstar Penetration % = 12%

Source: VIP LR : Hotstar internal analytics (sample 1lac+); Urban Internet pop:  TG; Household Income figures
TGI India 2019 Wave2 (Feb-May 2019 + Aug-Oct 2019)- HOTSTAR - --
 DISNEY+ HOTSTAR CTV USERS ARE MORE LIKELY TO HAVE PERSUED HIGHER EDUCATION

• Hotstar CTV Users are more educated on an average

• While 28% of urban population have a graduation or post graduation degree, the % for Hotstar CTV users is 68%
• Hence, Hotstar CTV users are 2.2x more likely to be more educated
• 6 out 10 Hotstar CTV viewer are graduate/PG s compared to only 28% overall urban population

Urban India Education Hotstar CTV user

Grad/PG 28% 61%

Grad/PG

College Diploma 9%
College Diploma 10%

SSC/HSC 40%
SSC/HSC 16%

School upto 9 22%

School upto 9 13%

Source : Hotstar internal analytics (sample 1lac+) & TGI (Kantar)

TGI India 2019 Wave2 (Feb-May 2019 + Aug-Oct 2019)- HOTSTAR - --
THEY ARE ALSO MORE LIKELY TO BE IN THE DESIRABLE METRO BASED 25-34 AGE DEMOGRAPHIC

Source: Internal Analytics

 WATCHING TRADITIONAL GENRES ACROSS MULTIPLE LANGUAGES

• 65%+ contribution from Drama, Mythology, Family & Action • Hindi leading the viewing followed by English
Genres Language
• Southern languages contributes to 27%
Language Wise- Contribution

Data source: Internal analytics

Platform Avg’s are derived as a comparison to viewing trends of audiences on Android+IOS+WEB
INTRODUCING OUR INAUGRAL PARTNER PACKAGES DESIGNED TO MAXIMIZE YOUR REACH & FREQUENCY

Packages designed to give your brand meaningful visibility on the platform with guaranteed Reach & Frequency

# of Total Impressions Midroll 30s Preroll 10s Imp Reach% Package cost per
Type R (mn) x F (of CTV Universe = 5.7 Mn | of HS CTV
Partners (Mn) Imp (Mn) (Mn) Universe = 3.5 Mn) Partner (lacs)

Lead Partner 1 11.5 7.9 3.5 1.9 x 6 33% | 55% 55

x3 Months
Special Partner 2 6.3 4.4 1.9 1x6 18% | 30% 30

Associate
Partner 3 4.3 3.0 1.3 0.7 x 6 12% | 20% 20

Estimated Reach & Frequency only for illustration | Billing to happen on CPM (Impressions) only | Inventory buys available on Demand
INTRODUCING HIGH DEMAND TARGETING OPTIONS

Pricing for Connected TVs:

200/10s CPM
235/10s CPCV

(Longer edit lengths pricing to be pro-rated)

Geos All Adults Gender & Age Buckets

(Males, Females, All Adults | 18+, 18-34, 25+ )

Pan India ✓ ✓

Top 8 Metros (Cluster) ✓ ✓

States/Specific Metros ✓ ✕
Thank You