Global Tourism,

Geography and
Culture
LEARNING OUTCOMES
LO1 Demonstrate awareness of the University’s
Vision and Mission Acknowledge the
importance of the Goals of the College of
Hospitality and Tourism Management in
compliance with the standards of Higher
Education Institution

LO2 Demonstrate knowledge on the tourism

industry, local tourism products and services

2
LEARNING OUTCOMES
LO3 Plan, develop and evaluate
tourism sites and attractions

LO4 Interpret and apply relevant

laws related to tourism
industry
3
LEARNING OUTCOMES
LO5 Apply information and communication
technology skills as required by the
business environment

LO6 Select the proper decision making tools

to critically, analytically and creatively
solve problems and drive results

4
LEARNING OUTCOMES
LO7 Apply the basic concepts that underlie
each of the functional areas of business
and employ these concepts in various
business situations
LO8 Perform the basic functions of
management for improvement

5
LEARNING OUTCOMES
LO9 Work effectively and
independently in multi-
disciplinary and multi-cultural
teams
LO10 Act in recognition of
professional, social and ethical
responsibility
6
LEARNING OUTCOMES
LO11 Exercise high personal moral and
ethical standards

LO12 Manage and market a service

oriented business organization

7
LEARNING OUTCOMES
LO13 Demonstrate administrative and
managerial skills in a service
oriented business organization

LO14 Utilize various communication

channels proficiently

8
LEARNING OUTCOMES
LO15 Preserve and promote “Filipino
historical and cultural heritage

9
 Syllabus Outline
LO Topics Status
  INTRODUCTION
   
  1. Vision of the University
  2. Mission of the University
 
LO1, 3. Goals of the College of
LO15 Hospitality and Tourism
Management
4. Specific Objectives of the
Tourism Management Program
10
 Syllabus Outline
LO Topics Status
  Introducing the World’s
  Largest Industry, Tourism
LO2,
LO7,  
LO13, Tourism Definition
LO14
- Simplified
- Full
 
Tourism Models
- Basic
- Integrated 11
 Syllabus Outline
LO Topics Status

  A Global Overview
LO2,
LO7, Tourism History
LO9 - Outline
- Detailed
 

12
 Syllabus Outline
LO Topics Status
 
LO2, World Tourism
LO4,
LO6,
Organization
LO8,
LO10,
- Structure
LO11, - Responsibility
LO13
 

13
 Syllabus Outline
LO Topics Status
LO2, International Travel
LO4,
LO6, Documents
LO7, - Passport
LO8, - Visa
LO9, - Insurance
LO14 - Travel Clearance
- Other documents
 

14
 Syllabus Outline
LO Topics Status

  International Code
  Sharing
LO2,
LO4, - Airline code
LO5, - Airport code
LO7, - City code
LO8 - Travel Lingo
 
15
Midterm exam
 Syllabus Outline
LO Topics Status
 
 
The Americas
LO2,  
LO3, - Countries
LO4,
LO5, - Profile
LO9, - Travel Patterns
LO12

17
 Syllabus Outline
LO Topics Status
 
 
Continental Europe
LO2, - Countries
LO3,
LO4,
- Profile
LO5, - Travel Patterns
LO9,
LO12

18
 Syllabus Outline
LO Topics Status
  Africa, the “Dark Continent”
 
LO2,  
LO3, - Countries
LO4,
LO5,
- Profile
LO9, - Travel Patterns
LO12

19
 Syllabus Outline
LO Topics Status
 
 
Asia, largest continent
LO2,  
LO3,
LO4,
- Countries
LO5, - Profile
LO9, - Travel Patterns
LO12

20
 Syllabus Outline
LO Topics Status
 
 
Australia, Antartica and
LO2, Oceania
LO3,
LO4,  
LO5, - Countries
LO9, - Profile
LO12
- Travel Patterns

21
Final exam
Global Tourism, Geography and Culture

Global –

Tourism –

Geography –

Culture -
Global Tourism, Geography and Culture

• Students will analyze and familiarize

themselves with specific world travel
destinations with emphasis on the
exploration of geographic features,
customs and traditions, population
centers, visitor attractions, political,
religious, language and other cultural
differences as these relates to the
hospitality and travel industry.
 …Global Tourism, Geography and Culture

• Students will develop

understanding as well as sense
of responsiveness for cultural
values and traditions that exist
beyond their own culture.
 …Global Tourism, Geography and Culture

• Students will be able to identify

international travel patterns by
locating various major cities, natural
wonders, historic sites and other
natural and man-made tourism
attractions focusing with major
travel-generating and travel-
receiving areas.
 Activity 1
• Describe or define tourism in one word
Introducing the World’s Largest
Industry, Tourism
Tourism –
- “torah”
- A pleasure activity wherein
the money earned by the
traveler is spent in places visited
- Leisure travel
 …Tourism

• Tourism - as a
phenomenon, an
industry and as a field of
study
 Tourism
• Is a social, cultural and economic
phenomenon which entails the movement of
people to countries or places outside their
usual environment for personal or
business/professional purposes. These people
are called visitors and has to do with their
activities, some of which imply tourism
expenditure.

• Source: UNWTO, 2008

Tourism Models
 Tourism
Industr

Tourism
y

Transportation Hospitality Travel Trade Support

Sector Sector Sector Services

Air Training Inst.

Accommodation Travel Agency/TMC Financial Inst.
Sea Food Service
Tour Operator Communication
Entertainment
Land Security
Integrated model of tourism
A Global Overview
 History of Tourism
• Noah’s Ark
• Pilgrims & crusaders were searching for
trading routes
• Education & Health increase traveling
• Inns offered F&B
• Modern tourism
– Steamship engines
– automobiles
Detailed History of Tourism
Before written history :
scavenging
hunting
gathering food

10,000 BC
Agriculture replaced hunting
trade, explorations & conquest
 …Detailed History of Tourism

Sumerians
invented money
cuneiform
documented travel activity

1840 BC
Earliest recorded travel for peace & tourism
Queen Hatshepsut of Egypt went to E Africa
 …Detailed History of Tourism
Egyptians
bronze
shipbuilding techniques
artistic motifs

Indians
cotton monkeys
ivory parrots
brass wear elephants
 …Detailed History of Tourism

Chinese
earliest concept of community
built empire
Confucianism – Confucius
Taoisms – Laozi
Buddhism – Siddharta Buddha
Math
Physics
Technology
Economy
Engineering
Architecture
 …Detailed History of Tourism

…Chinese
Tea

1406- 1420 = Palace of Heavenly Purity

- Forbidden City
- man-made island
- Tiananmen Square
 …Detailed History of Tourism

Korea – province of China

Japan – influenced by China & Korea

Greeks – religious
- 776 = birth of Olympic Games
Thales = astronomical science
Anaximander = map
 …Detailed History of Tourism

Romans
17th Century – festival of December
- crusades

England
Spring Festival

Europe
1050-1300 – roads become busier
- trading
- schooling
 …Detailed History of Tourism

…Europe

GRAND TOUR – 17 – 18th Century

- aristocrats of N. Europe & England
- education, power & social connection
- Paris-Italy-Germany-Netherlands-N. Europe
- 3 years

NOAH’S ARK -
WTO
 WTO
•  Specialized agency of UN
• Leading international organization in the field
of tourism
• A global forum for tourism policy issues
• A practical source of tourism know-how
 WTO AIMS…
- promote the development of responsible,
sustainable and universally accessible tourism

- Global Code of Ethics for Tourism

INT’L TRAVEL DOCU
 Travel Data
• Travel documents
• Tickets
• Itinerary
• Boarding Pass
• Baggage Check
• Immigration Clearance
• Custom Clearance
• Terminal Fee Ticket
• Purchase Order Form (Duty Free Card)
 1. ITINERARY
- list of scheduled activities arranged in
chronological order
- includes:
Transportation
Transfers
Accommodation
Meal Plan
Sightseeing
Guide Services
Ancillaries Services
 VARIABLES OF A TOUR PACKAGE
1. Duration –
2. Destination –
3. Category of Accommodation –
4. Meal Plan –
5. Mode & class of Transportation -
 2. PASSPORT
Booklet form
44 pages
Page 1 – DFA info
2 – Identity info page
3 – Phl flag/signature page
4 – Limitations page
5 – Amendments page
6-43 – VISA designation pages
44 – Emergency notification info page
TYPES OF PASSPORT
 3.VISA
• Visitors Identification
• Sticker/stamp
 SCHENGEN VISA
1. Austria 14.Lithuania
2. Belgium 15.Luxemburg
3. Czech Republic 16.Malta
4. Denmark 17.Netherlands
5. Estonia 18.Norway
6. Finland 19.Poland
7. France 20.Portugal
8. Germany 21.Slovak Republic
9. Greece 22.Slovenia
10.Hungary 23.Spain
11.Iceland 24.Sweden
12.Italy 25.Switzerland
13.Latvia
 4. IMMIGRATION CLEARANCES
• NON-VISA HOLDERS
• PERMANENT RESIDENTS
– ACR
– ICR
– ACR
– NBCR
– ECC
– Re-entry Permit
 4. IMMIGRATION CLEARANCES

• Non-visa holders: 21 days + 38 days waiver

• Permanent residents:
– For foreigners= ACR & ICR
– For foreigners born here = ACR & NBCR
• Permanent resident alien traveling abroad:
ECC & Reentry Permit
 5. OTHER TRAVEL DOCUMENTS
1. DSWD Clearance
2. Court Clearance
3. Commission on Filipinos Overseas
4. POEA Clearance
5. NBI Clearance
 5. OTHER TRAVEL DOCUMENTS
6. Bureau of Quarantine Vaccination Card
7. Driving License
8. Medical Certificate
9. Insurance Document
10. National ID
 5. OTHER TRAVEL DOCUMENTS
• De Facto Travel Document
• Border Crossing Card – e.g. NEXUS
• Laissez-Passer
• others
 INT’L CODE SHARING
• Language of the Airline World

Code type Description

Airline code Two letter identification

code
Airport code Three/four letter code

City code Three letter code

 IATA CODE
• Location identifier
• Station code
• Defined/designed by IATA (International Air
Transportation Association)
• For airline navigation services, airline
management and airline operations and
quality
 ICAO CODE
• Airport code
• Location indicator
• Four letter code designating aerodromes
• Designed by ICAO(International Civil Aviation
Organization)
• Used by air traffic control and flight planning
 IATA CODE vs. ICAO CODE
IATA CODE ICAO CODE
For airline timetables Flight tracking
Reservations For aerodromes
Baggage tags For regions and country
Tickets
e.g. London Heathrow Airport

LHR EGLL
 SAMPLE CODES
Airline Code
Philippine Airlines PR

Airport City IATA ICAO

Code

Ninoy Aquino International Manila, MNL RPLL

Airport Philippines
 International Codes
• See the full list on your IM
MIDTERM
North America
South America
Continental Europe
Africa, Dark Continent
Asia, Largest Continent
Australia, Antartica, Oceania
 ELEMENTS OF COUNTRY PROFILE
• Geographic Features
• Culture
• Population Center
• Visitor Attraction
• Politics
 Geographic Features
• Climate
• Topography
• Major cities
 Culture
• Religion
• Customs
• Traditions
• Language
• Politics
• Food
 Population Center
• Statistics
 Visitor Attractions
• Natural wonders
• Historic sites
• Man-made attraction
 Politics
• System
• Figures
fin