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03 Fakultas
Business Communication
Organization Communication
Fakultas
Ekonomi dan
Bisnis
Program Studi
Manajemen
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Fadhila Dhia Malihah, B.Com, MIB

Pembuka Daftar Pustaka Akhiri Presentasi

Lectures Contract
Absence Score Component
Attendance will be • Individual Assignment 1 (15%)
counted if students • Assignment 2 (30%)
answer all of the • Assignment 3 (15%)
discussion forums each
• Individual Assignment 2 (10%)
week
• Final Exam (30%)

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Communication in Organization
Communication describe the existence of 3 (three) models
in communication:
1. Linear Communication model (One-way
Communication)
2. Model of interactional communication
3. Transactional communication

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Purpose of Communication in Organization
• Disseminate applicable regulations in the organization
• Disseminate the organization's work program to achieve
organizational goals
• Fostering relationships vertically and horizontally in the
organizational hierarchy
• Solve problems and make decisions.

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Function of Communication in Organization
• Communication within the organization or institution
will involve four functions:
1. Informative
• The organization can be viewed as an information processing
system (information-processing system).
2. Regulatory
• related to the regulations that apply in an organization
3. Persuasive
• many leaders prefer to persuade their subordinates rather than
give orders.
4. Integrative Function
• Every organization tries to provide a channel that allows
employees to carry out their duties and work well.

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Organization Activities
1. Setting goals
2. Making and implementing decisions
3. Measuring work performance
4. Recruit and develop staff
5. Customer service
6. Negotiation with suppliers
7. Interaction with existing regulations
8. Creating products

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Communication Patterns in Organization
1. Formal Communication Channels
• Channel that occurs in the organization formally
and will follow the existing organizational structure
with the principle of division of tasks to achieve the
expected goals.
2. Informal Communication Channels
• Is the opposite of formal communication channels,
namely communication channels that do not follow
the formal structure of the organizational hierarchy

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 Vertical Communication Pattern
General Manager

Upward Communication
Downward Communication

Marketing Production Financial

Manager Manager Manager

Sales Promotion Factory Research Accounting Financial

Department Department Department Department Department Department

Employees

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Horizontal Communication Pattern
General Manager

Marketing Production Financial

Manager Manager Manager

Sales Promotion Factory Research Accounting Financial

Department Department Department Department Department Department

Employees

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Diagonal Communication Pattern
General Manager

Marketing Production Financial

Manager Manager Manager

Sales Promotion Factory Research Accounting Financial

Department Department Department Department Department Department

Employees

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Managerial Role

Communication

Interpersonal Role Informational Role Decision Role

 Figures  Monitoring  Entrepreneur
 Manager  Spreading information  Resource allocation
 Liaison  Spokesman  Negotiator

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Obstacles in Organizational Communication

• Technical Barriers
• Due to limited facilities and communication equipment
• Semantic Barriers
• become obstacles in the process of conveying understanding or ideas
effectively.
• Human Barriers
• Occurs due to emotional factors and personal prejudices, perceptions,
skills or incompetence, ability or inability of one's sensory organs, etc.

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 Terima Kasih
Terima Kasih
Fadhila Dhia Malihah, B.Com, MIB