ENTREPRENEURSHIP

GRADE 12
OBJECTIVES
- What is a Business Plan
- Key Elements of a Business Plan
ENTREP GROUP
GROUP 1 GROUP 2 GROUP 3
1. Alvendia, John Carlo 1. Arucan, Dave 1. Atiga, Niel
2. Carating, Yumico 2. Bautista, Jared 2. Pedrosa, Rey Jay
3. Pakelman, Cedrick 3. Gammad, Bernard 3. Binabise, Jenny
4. Gersin, Joylyn 4. Jimenez, Gwyneth 4. Mendoza, Samirah
5. Telan, Jana May 5. Salvador, Christine Jade 5. Natividad, Ma. Severina

GROUP 4
1. Javar, Jaycee
2. Corpuz, Carelle
3. Dela Cruz, Rhesie
4. Nisperos, Zedek
5. Rico, Angelica
6. Mamuad, Carlo

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WHAT IS A
BUSINESS PLAN?
A business plan is a written document
prepared by the entrepreneur that
describes all the relevant external and
internal elements involved in starting a
business.

It is often an integration of functional

plans such as marketing, finance,
manufacturing, and human resources.

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WHO SHOULD
WRITE THE
BUSINESS PLAN?
The Business Plan should be prepared
none other than the Entrepreneur
himself; however, he or she may consult
with many other sources in its
preparation.

Accountants, Marketing Consultants,

Lawyers are useful in the preparation of
the plan.

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PARTS OF A BUSINESS
PLAN
I. Introduction
A. The Business Concept and the
Business Model.
B. The Business Goals: Vision,
Mission, Objectives and Performance
Targets.
II. Executive Summary
III. The Target Customers and the Main
Value Proposition to the Customer

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I. INTRODUCTION
A. The Business Concept
A business concept contains the essence of the
enterprise in a concise but powerful manner. It should
point out just exactly what will be sold, to whom and
why the business will hold a competitive advantage.
The product concept must be translated into a business
model.
A business model is a formula on how the enterprise
exactly plans to make money out of the business.
There are several questions that you must be able to
answer in developing a business model: “How will I
profit?, How will the enterprise finance the business?
What will be the cost of the products and other costs
of doing the business? What will be its competitive
edge?”
You don't have to write 25 pages on why and how your
business will be profitable. Just explain the factors you
think will make it successful, like the following: it's a
well-organized business, it will have state-of-the-art
equipment, its location is exceptional, the market is
ready for it, and it's a dynamite product at a fair price. 7
I. INTRODUCTION (CONTD)
B. The Business Goals (Vision, Mission,
Objectives, and Performance Targets
The business goals show the future and long-term
prospects of the enterprise. It is composed of the
vision, mission, objectives, KRA’s (key result areas),
performance indicators of the enterprise.

Example of a Vision/ Mission Statement:

Company: Procter & Gamble
Vision: To be the best consumer products and services
company in the world.
Mission: To provide branded products and services of
superior quality and value that improve the lives of the
world’s consumers, now and for generations to come.

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I. INTRODUCTION (CONTD)
B. The Business Goals (Vision, Mission,
Objectives, and Performance Targets

Performance Indicators (PI) – this serves as the

aspirational scorecard of the business
managers and motivational results for the
investors.

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KEY PERFORMANCE INDICATOR (SAMPLE)

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II. EXECUTIVE SUMMARY
The Executive Summary contains everything that is
relevant and important to the business audience. It is a
synthesis of the whole plan.
The statement should be kept short and businesslike,
probably no more than one page. It could be longer,
depending on how complicated the use of funds may
be, but the summary of a business plan, like the
summary of a loan application, is generally no longer
than one page. 
The summary should discuss and justify the Enterprise
Strategy and Enterprise Delivery System. The Enterprise
Strategy builds and develops the game plan for
attaining competitiveness. The Enterprise Delivery
System is the entire proves of converting input into
output.
Executive Summary can only be written last in order to
capture the findings and insights of the other parts, but
for presentation purposes, it is placed in the first part
after the introduction.
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III. THE TARGET
CUSTOMERS
The Business Plan must be very precise about the
target audience or target customers. Target
Customers must be of sufficient size, sufficient
paying capacity, and have sufficient interest to
purchase the products being offered by your
business.
The Main Value Proposition is the unique selling
proposition of the enterprise.

The Business plan must pin point the consumer’s

behavior. (How they buy, when they buy, where they
buy, and what convinces them to buy the product.)

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THANK YOU!
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