IMPORTANCE OF A

WEBSITE IN DSMM
 WHAT IS A WEBSITE

❖ A MARKETING TOOL
❖ REPRESENTATION OF YOUR BUSINESS
❖ CAN BE A SALES PAGE
❖ A CARRIER OF COMPANY’S INFO
❖ A WAY TOWARDS CUSTOMER’S REDRESSAL
WHY A BUSINESS NEEDS IT
❖ IMPROVES CREDIBILITY
❖ BRAND AWARENESS
❖ GENERATING LEADS, INCREASING SALES
❖ ATTRACT ORGANIC TRAFFIC
❖ IMPROVE CUSTOMER EXPERIENCE
❖ UPDATES AND ANNOUNCEMENTS
❖ DIGITAL MARKETING
MAJOR TYPES OF WEBSITES
❖ BUSINESS WEBSITES
❖ BROCHURE AND CATALOGUE WEBSITES
❖ E-COMMERCE WEBSITES
❖ NON-PROFIT WEBSITES
❖ EDUCATIONAL WEBSITES
❖ BUSINESS DIRECTORY WEBSITES
❖ PORTAL WEBSITES
❖ SEARCH ENGINE WEBSITES
❖ CROWDFUNDING WEBSITES
❖ PORTFOLIO/CV WEBSITES/JOB SEARCH WEBSITES
 WEBSITE DEVELOPMENT

❖ LAYOUT
 WEBSITE BUILDERS
❖ Weebly
❖ Wix
❖ Webs
❖ DudaOne
❖ SiteBuilder
❖ Squarespace
❖ WordPress
❖ Yola
❖ IM Creator
❖ Sitey
 BUILDING WEBSITE
❖ Web: Refers to websites, web pages or anything that
works over the internet
❖ Development: Building the application from scratch
❖ Web development refers to building, creating and
maintaining websites. It is the creation of an application
that works over the internet i.e. websites.
❖ Also refers to developing websites for hosting via
intranet or internet.
 INCLUDES
❖ WEB DESIGN
❖ WEB CONTENT DEVELOPMENT
❖ CLIENT-SIDE/SERVER-SIDE SCRIPTING
❖ NETWORK SECURITY CONFIGURATION
❖ DOMAIN NAME: BUSINESS NAME
❖ HOSTING: It is the space that is provided to the domain
name on the web. The hosting space is called server on
which website is running.
 FORMS IN DEVELOPMENT
❖ FRONTEND DEVELOPMENT: What you see
❖ It is the part of website that a user directly interacts with
❖ It is also referred to the client side of the application
❖ HTML: Hyper Text Markup Language. Used to design frontend portion of the
web pages using markup language. It is used to make the structure of the
website.
❖ CSS: Cascading Style Sheets is a simply designed language intended to
simplify the process of making web pages presentable. It is used to style our
website.
❖ JavaScript: It is a scripting language used to provide a dynamic behaviour to
our website
 FORMS IN DEVELOPMENT

❖ BACKEND DEVELOPMENT: What you cannot see

❖ It is the server side of the website
❖ The part of website which you cannot interact with
❖ It is used to store or arrange data
❖ It is also referred to as server side of the application
 FAQ’s
❖ How are payment gateways added/linked
❖ How are social media pages linked
❖ How to link my location on my website with GPS
❖ How to setup SEO for website
❖ What is an SSL certificate
❖ How to add a chatbot on my website
❖ How to add click to email or call on my website
❖ How to optimise the website for mobile/tablets