DESIGN THINKING

Design thinking is both an ideology and a process, concerned with solving complex problems in a highly
user-centric way
INDEX

1. What is Design Thinking?

2. Origin of Design Thinking
3. What is the Design Thinking process?
4. What is the purpose of Design Thinking?
5. What are the benefits of Design Thinking at work?
1. WHAT IS DESIGN THINKING?

• Design thinking is an approach used for practical and creative problem-solving.

• It is based heavily on the method and processes that designers use, but it has evolved from different
fields. including architecture, engineering, and business.
• Design thinking can also be applied to any field; it doesn’t necessarily have to be design-specific.
• Design thinking is extremely user-centric. It focuses on humans first and foremost, seeking to understand
people’s needs and come up with effective solutions to meet those needs. It is what we call a solution-
based approach to problem-solving.
2.ORIGIN OF DESIGN THINKING

• Design thinking as a specific process became prominent in the mid-20th century as designers of many
different things began using it to think about the end user's experience.
• By the 1950s and 1960s, people who were designing homes, technology and consumer goods were all
doing so by thinking about the people who would eventually use those things. This is the origins of
modern design thinking.
• A good example of an early use of design thinking involved married couple
Charles and Ray Eames.
• They wanted to design a comfortable chair. During the design process, they tried
out different designs with a variety of physical constraints that people might
have.
• Eventually, they design the Eames chair, which is still in production today.
3.WHAT IS THE DESIGN THINKING PROCESS?

• As already mentioned, the design thinking process is progressive and highly user-centric.
• There are four principal of design thinking as laid out by Christoph menial and harry Leifer:
1. The human rule.
2. The ambiguity rule.
3. All design is redesigned.
4. The tangibility rule.
THE FIVE PHASES OF DESIGN THINKING
4. WHAT IS THE PURPOSE OF DESIGN
THINKING?

• There are many benefits of using a Design Thinking approach—be it in a business, educational, personal
or social context.
• First and foremost, Design Thinking fosters creativity and innovation..
• As human being, We form patterns and habits that, while useful in certain situations, can limit our view
of things when it comes to problem-solving.
• Rather than repeating the same tried-and-tested methods, Design Thinking encourages us to remove our
blinkers and consider alternative solutions. The entire process lends itself to challenging assumptions and
exploring new pathways and ideas.
• Design Thinking is often cited as the healthy middle ground of problem-solving—it is not steeped wholly in
emotion and intuition, nor does it rely solely on analytics, science and rationale; it uses a mixture of both.
• Another great benefit of Design Thinking is that it puts humans first.
• it encourages businesses and organizations to consider the real people who use their products and services
•  For the user, this means better, more useful products that actually improve our lives. For businesses, this
means happy customers and a healthier bottom line.
5. WHAT ARE THE BENEFITS OF DESIGN THINKING AT
WORK?

• Significantly reduces time-to-market: With its emphasis on problem-solving and finding viable

solutions, Design Thinking can significantly reduce the amount of time spent on design and development
• Cost savings and a great ROI: Getting successful products to market faster ultimately saves the
business money. Design Thinking has been proven to yield a significant return on investment
• Improves customer retention and loyalty: Design Thinking ensures a user-centric approach, which
ultimately boosts user engagement and customer retention in the long term.
• Fosters innovation: Design Thinking is all about challenging assumptions and established beliefs,
encouraging all stakeholders to think outside the box. This fosters a culture of innovation which extends
well beyond the design team.
• Can be applied company-wide: The great thing about Design Thinking is that it’s not just for designers.
It leverages group thinking and encourages cross-team collaboration. What’s more, it can be applied to
virtually any team in any industry.
EXAMPLES

• advertisements used to be about presenting information about a product to potential customers. Design
thinking made it possible for marketing departments to think about creating campaigns that motivate us to
buy things. Whether it's about appealing to basic human emotions, drives, or humor, by thinking about the
customer, design thinking has made marketing more effective.
• in the field of healthcare, design thinking is often used to solve common problems. For example, many
people don't get the flu vaccine even though it provides protection from getting the flu. Design thinking
allowed healthcare professionals to think about why a person might not get a flu shot and to think of solution
to problem. As a result, many different places, including pharmacies and other places people regularly
frequent, offer flu shots. That way, busy adults don’t have to go to their doctor to get the vaccine.