Innovation Models (II)

Modelos de
Innovación (I)
Part Two: Business Models

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 What I put on the market

PRODUCT SERVICE

What I need to do to put something on the market

BUSINESS
PROCESSES
MODEL
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2
 What I put on the market

PRODUCT SERVICE

What I need to do to put something on the market

BUSINESS
PROCESSES
MODEL
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3
 What I put on the market

PRODUCT SERVICE

They are all connected to each other.

When you think of one them, you
should also reflect on the impact
created on others, and act
accordingly.”

What I need to do to put something on the market

BUSINESS
PROCESSES
MODEL
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 Modelos de
Innovación (I)
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 • Join the membership platform by $125 per month.

• Have access to an ever-evolving selection of Lauren

dresses, pants, tops, and more, as well as inspired

Modelos de
suggestions from expert stylists on how to wear them.

• Have also access to the ultimate fashion closet with

looks from the most recent Lauren collections.

Innovación (I)
• Make your clothing selection and receive your first
shipment with your favorite pieces

• Wear them for one month. Replace them with new

pieces or purchase them at exclusive member prices.

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Source: https://www.businesswire.com/news/home/20210302005247/en/
Team Dynamics

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Team Dynamics

In your own words, can you please describe

what their business models are about?

1. How do they make money?

2. What type of relationship (one-time or recurrent)
they develop with customers/users?
3. Who else does the same way? Do they belong to
the same industry/sector?
4. How would you change 1.? 8
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 WHAT?

Suscription
“Recurring payments for
access to a product/service”

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 WHAT?

Freemium
“Free access to certain basic
services/features.
Recurring payment for
premium (upgraded) services”

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 WHAT?

Razor-Blade
“Recurring payment with high
profit margings + one-time
payment with less (or none) profit
margings”

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 WHAT?

Low-touch
“As you reduce the number of sales or
support services towards the customer,
you also low the price.

One-time payment for access to a product

(low margin) + one-time payment for extra
and optional services (high margin)”

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 WHAT?

Online Advertising
“Free access to vast majority of services,
customized advertising according to your
browsing experience”

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 WHAT?

Fractional “Share ownership of an expensive product

or asset (one-time payment), enjoy private
Ownership access to a service (recurring payment)”
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 WHAT?

Disintermediation
“Direct sales to the customer (one-time payment) bypassing traditional retail chains.
Additional direct support services (e.g. maintenance) through recurring payment (e.g. monthly
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basis)” 15
 WHAT?

Crowdsourcing*
“Groups of customers/users create and share content in an
online platform. Free access to others”

*You may often find “crowdsourcing” labelled as “Community Sourcing”. The main difference
between them is “sense of belonging” to the (non)existing community” 16
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 WHAT?

Leasing
“One-time rental payment for access to
occasional services and experiences"

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