Purplle.

co
m
India’s #1 Beauty Destination
 About the Company
Launched in 2012 January Offers collection from more
and is based in Mumbai than 50000+ products from
more than 1000 brands.

E-commerce Beauty
Platform Amazing Deals and Offers

Initial Investement of Rs.40 Super Swift & Secure

Lakhs Payment Options
Purple.com’s Key Executives
Manish Taneja Suyash Katyayani

Co-Founder, Chief Technology

Co-founder, Chief Executive Officer Officer

Rahul Dash Pooja Acharya

Co-Founder, Chief Operating Officer Chief Beauty Officer

Location of the Head Quaters
 Competitors
Nykaa.com Foxy.in

MyGlamm New U

Sugar Cosmetics Voonik

The STP Process
Segmentation

Targeting

Postitioning
 The STP Process

Segmentation Target Positioning

Mercury is the smallest
• Focuses on the young • Venus has a beautiful name
Synonymous with beauty
planet in theoffice
• Targets Solar System
going or and it’s hotter than Mercury
in the Indian market.
Females working consumers • Converts a visitor to a
• Target age group • target independent consumer
between 18 to 35years. consumers • Brand respects diversity
• Segments personality • and variety of skin tones
Targeting younger
that aligns with the population and skin shades.
brands identity.
Direct to Customer Business Model
Manifacturer Selling to Consumers
Consumers

Direct Increased
Distribution Margins
 Ecosystem of the Company

Stock Plan

Employee Ownership
 Risk Associated
Data Privacy and
Online Security Non-compliance
Risk

Unauthorized Clients Disputes

Access and refund

Exploitation and Due in Delivery of

Vulnerabilities Product

Platform Traffic Social media

Interruption disconnects
 Purplle’s Mission and Vission
Mission
"Purplle gives an online space to your
beauty and wellness needs. We
showcase some of the best products
from the leading brands in the world.
It aims to take your shopping
experience to a completely different
level. We know shopping infuses an
incomparable high."
Vision
The vision of the company is to
grow as one of the most
popular brands in the cosmetics
and beauty industry as an online
retailer.
 SWOT Analysis

Strength Weakness
Affordability, Georaphical R&D, Delivery Charges,
Presence, Wide range of Decision-makig process,
Products, Less Charging Poor Waste Management
Suppliers, Strong Social
Media Interaction

Oppurtunity Threats
Business Model, Following Health Concern, Economic
trends, New Technologies, E- Conditions, The rise in
commerce & Networking, Competitors, E-commerce
Expanding Reach to Population, Regulations
Matching Lifestyle of Customers
 Skincare & Beauty Infographics
Competitive Advantage
• They purchase directly from the
brands.
• This helps in getting high
commission over the products.
• They do not provide discounts
themselves.
• The brands give discounts that do
not reduce their commission.
• Fast deliveries are an advantage as
women rather than going to offline
stores prefer online.
• It is the most capital-efficient
company in ecommerce and saves
the time of going to the market.
USP (Unique Selling
Product)
Purplle’s USP is its product
knowledge engine. Within seconds,
it can decipher and collate things
like tea tree can help an itchy scalp,
party wear needs brighter lipstick
shades or lipstick shades that
match a customer’s skin tone.
The different attributes of lipsticks
– finish (matte, gloss, semi-matte),
pigmentation, moisture formulation,
SPF, etc – can also be sifted
through.
Solution to the Current Problem of the Company

Proper R&D to understand the changing beauty

1 trends of the market

2 New innovations related to skin care and beauty

Big gap that still needs

to be filled in the Indian
beauty segment
 guide consumers through a customized journey
3 to take better care of their skin.

Engaging people through blogging and building a

4 relationship for better understanding