Trends,

Networks, and
Critical
Thinking in the
21st Century
(Quarter 1: Week 1 - Module 1)
Teacher: Manilyn A. Tingcang
Unlock Difficult Terms-

A trend latest, contemporary, popular

A Fad an intense and widely shared enthusiasm for something, especially

one that is short-lived and without basis in the object's qualities; a craze.
Filipino learners in the 21st century must be
equipped with a skill of identifying trends.
Now a days, as technology progresses, new
trends are being develop. It is therefore necessary
for you learner of today to understand how fads
and trend evolved.
Lesson 1. Trends and Fads
A trend is a sequential pattern of change in
recorded data. A change evidenced
by a rise or fall of variables when measured
between at least two points over time
(Gordon, 2008).
According to Brannon (2000, 6-7), a trend is a “look that
has the appeal of “newness” because it has been missing
or scarce in the marketplace.” It occurs when there is a
building of awareness on this new idea and its presence
produces an increasing demand or need for that particular
new idea among consumers.
Fad is an unconventional object, action, or idea that a
large number of people are attached to for a very short
time and less predictable than fashion. It is a short-lived
idea or temporary event that is usually called as a “flash
in the pan” because the popularity and reception of
consumers for this idea fades away easily over a short
period of time.
 Lesson 2. Elements and Characteristics of a Trend and Fad
Elements and Characteristics of a Trend

1. Duration of time – trends have longer staying power and enjoy a longer period of
popularity. The lifespan of the products or ideas that become trends do not disappear
quickly as opposed to a fad.
2. Acceptability – Trends are popularity accepted by many industries an people. Trends
tend to stay longer because they receive popular support from consumers and
companies who believe on these trends as accepted ideas or patterns that can endure
time.
 Lesson 2. Elements and Characteristics of a Trend and Fad
Elements and Characteristics of a Trend
3. Cultural basis – a trend is rooted on the people’s cultural traditions, beliefs
and values. A trend persists and continues because people have seen it as a
part of their society’s culture. Because a trend has a form of connection with
society’s culture, it does not have a short period of time. In the Philippines,
buffet restaurants have bloomed in different malls.
4. Transitory increase and decrease – a trend shows transitory increase or
decrease of a particular idea, event, or phenomenon (Brannon 2000). There
are trends that have lasted a longer period of time, e.g. human population
growth or the number of HIV-AIDS victims in the Philippines. But all trends
have the potential to eventually slow down and decline.
 Lesson 2. Elements and Characteristics of a Trend and Fad
Elements and Characteristics of a Trend
3. Cultural basis – a trend is rooted on the people’s cultural traditions, beliefs
and values. A trend persists and continues because people have seen it as a
part of their society’s culture. Because a trend has a form of connection with
society’s culture, it does not have a short period of time. In the Philippines,
buffet restaurants have bloomed in different malls.
4. Transitory increase and decrease – a trend shows transitory increase or
decrease of a particular idea, event, or phenomenon (Brannon 2000). There
are trends that have lasted a longer period of time, e.g. human population
growth or the number of HIV-AIDS victims in the Philippines. But all trends
have the potential to eventually slow down and decline.
 Lesson 2. Elements and Characteristics of a Trend and Fad
Elements and Characteristics of a Trend
Characteristics of a Fad
1. Fad is confined to particular segments in the society.
2. Fad is trivial because of its short life expectancy it is prone to being
outmoded.
3. Fad is not created but it just revived from a style that existed all
along in
the lives of some subgroup (Meyersohn and Katz, 1957 as cited by
Brannon, 2000, 53)
 Lesson 2. Elements and Characteristics of a Trend and Fad
Elements and Characteristics of a Trend
Lesson 4. Process of Identifying a Trend

1. Fringe Stage – In this stage, an innovative idea, whether in the form of a new
product, service, or in other form, develops into the market or become known to
the trendiest consumers. In this stage, entrepreneurial and business firms
participate to develop and innovate ideas.
2. Trendy – Consumer and public awareness of the trend grows as the early
adopters participate together with the innovators to increase the perceptibility of
the trend. During this stage, the “most fashion-forward brands and retailers”
assess the viability/sustainability of the concept. They usually conduct testmarket
researches.
 Lesson 2. Elements and Characteristics of a Trend and Fad
Elements and Characteristics of a Trend
Lesson 4. Process of Identifying a Trend

3. Mainstream – The “conservative consumers” join the trend, the ideas popularity
and acceptance continues to increase, and the corporations and company brands
exploit the growing demand for the idea. In this stage, the trend becomes a
mainstream product or service. When it happens, a number of things occur: