Trends of E-Commerce

Banking Sector
What is E-commerce?
1. Purchasing and selling of goods and services through the Internet.
2. Involves transfer of information over the internet
3. No constrain of time,place and distance.
4. The first ever online sell-August 11,1994.
5. E-commerce has seen a rapid growth in the last 5 Years.
Types of e commerce model

 B2C
 B2B
 C2C
 C2D
 Latest one is D2C
Digital Marketing

 Also called as Online Marketing

 Promotion of brands to connect with potential customers using internet and
other form of digital communications
 It includes E-mails,social media,web based advertsing and multimedia
messages
 Use of digital channel to market products and services in order to reach
customer
Types of digital marketing channels
 Website marketing
 PPC (PAY PER CLICK) Advertising
 Content Marketing
 Email marketing
 Social media marketing
 Affiliate marketing
 Video Marketing
 SMS Messaging
Trends in Ecommerce-Banking Sector
 Website sales
 Comparison engines for banking products
 Product search engine on a home page
 Omnichannel in banking
 Banks e-commerce platform
Trends of Ecommerce of ICICI Bank

 ICICI Bank is a leading private sector bank in India

 The Banks consolidated total assets stood at 14.76 trillion at Sept 30,2020
 The bank offers wide range of banking products and Financial Services
 ICICI bank currently has an network of 5418 branches and 13,343 ATM
across India
E-commerce services by ICICI bank
 Manage Accounts
 Fund Transfer
 Cardless cash withdrawal
 Pay utility bill
 Recharge prepaid mobile bill
 Credit card payments.
Other online services
 Chatbot
 Credit/Debit card services
 Demat Accounts
 Deposit service requests
 Exclusive offers
 Forex and remittance services
 Insurance Services
 Investment
 Loans
Traditional VS E-banking
Traditional
 Exists physically
 Consumes lot of time-have to visit
bank
 People have to visit only during the
working hours
 Does not encounter e security
threats
 Cannot pay close attention and
control of their finances
E-banking
 Does not have a physical presence
 Does not consume time
 Access is available readily from
anywhere with internet access
 Available internet banking is the
tempting target for hackers-
security problem
 Customer who often travels abroad
can have a greater control over
their finances.
Comparison between ICICI and HDFC Bank

ICICI
 Commenced Operations Since
1994
 Headquaters in Mumbai
 Branches-5,275
 Diversification
HDFC
 Commenced operations Since
1995
 Headquaters in Mumbai
 Branches-6,378
 Diversifications

1. ICICI Prudential Life 1. HDFC Mutual Funds

2. ICICI Securities 2. Credila Education Loan
3. ICICI Lombard General 3. HDFC Life etc
Insurance etc.
Conclusion

 ICICI Bank has provided astounding promising services to its customers

 Various New channels for E-payment have been introduced.
 Penetration of E-channels has increased substancially.
 New technology iniatives and platform provide the ability to drive newer
payment channels
 Customer today is more responsive to adopt newer channels