COUNT ON IT

Submittedby:
Team Honey
Chilli
HC
Summary HC

Company: Assessment Issues faced: Community

ofstrengths, opportunities backlash, uncertainty of
andthreats government policy, prospect of
Market: higher costs and investor
discouragement
Analysing existing and future
marketconditions to
Approach: Segmentation
understand offocus areas intro:
thescopeof shareholders,
thecompany’s initiatives consumers,government

New initiatives: Aid to

welfare states through
electrification,
investments etc.
Classification
ofcountries according Dialogue: Controling the
to their own needs narrative, research backed
press releases, shareholder
meetings, new
Data Privacy: Signing of targetaudience marketing,
contracts delineating data active advertising, social
ownership and consumer mediapresence
forums fortransparency
NOISE Analysis - HC
Toro

NEEDS OPPORTUNITIES IMPROVEMENTS STRENGTH EXCEPTIONS

S
Stakeholder Trends Mileage Long standing Unclearscope of
supportfor its fossil inEVsector ofexisting infrastructuralbase its latest product
fuel based product Future products
marketscope Sceptics Mammoth Decisionto
Cost Untappedmarkets Age ofEV 70%sharein outsource
efficientresearch & geography wise Change EVsegment R&D
Governmentsupport ingovernment Trusted namefor
Crosscountry dialogue policies eco friendly
Larger to shift towards Unanimous
customerbase environment friendly supportfrom existing $2bn contract with Al-
production EVenthusiasts for its Tel
latest product
New product CEOcomments
invention with high
market scope
Problem Analysis and HC
Approach

Market Scenario

Issues Approac Toro

h
Press release about the product
Backlash from Supporters
Letter to stakeholders about vision Naysayers
community
Cleardialogue about
companytargets
Investors Enthusiasts
PR campaign to outline CEO’s message
Bad PR due to
and how the partnership with Al-Tel is Need for:
CEO
in line with it
message Strong
Concerns about industryand
Backlash leading to product going market presence
Strategic interactions withgovernments
Government scrutiny pullingout of against Deliverables to show
to work on mutually beneficial
for dataprivacy money thevision reduced costs
aggreements and futurecollaborations
andgreater efficiency

Assessment of need to shift and

Shifting R&Dabroad
probable developing countries where Transparency
could hikecosts
the cost may decline due toscope incompany initiative
and how the product
aims tomake the
vision of EVreplacing
fossilfuels a reality Sponsorship ofinternational
Clear rhetoric of the
costs, efficiency of
project Partnerships
withNGOs to work
SDGs
environment based
dialogue
Immediate steps to reach out to investors, stakeholders and HC
consumers
THEMES
Legacy- Focus on how Toro’s
brand rests on its eco
friendlyvision andno initiative
can ever be taken to harm that Existing businesses
Middle aged and elderly
image Reasons todeter:
Vision –Blueprint ofhow EV technology Reasons todeter:
1. Non seriousnessof
which uses reduced fossil fuels can be the 1. Lack of confidence in
climate implications

NEW MARKET
first step to attract EVnaysayers. The understanding
2. Peerbehaviour
finalgoalwill be to EVconcepts
3. Profit bottom lines due
eradicate fossil fueluse 2. Disbelief in new trends
Research –Press releases about Toro’s to high
3. Ignorance
credible research results outlining lower costs
regardingclimate
costs andeffective utilisation of fossil 4. Uncertainty
Impact
fuels toreplace conventional methods 5. Lack of incentive to
4. Not being the target
Letters- Stakeholderswill be sent take Initiative
audience
out letters andvideos outlining
customised
our long journey together andhowthe Millions and Generation Z
product production, distribution Modest userbase
willonlybe implemented with the Environment basedorganisations

EXISTING MARKET
investorconfidence Strong existinguser base Room forexpansion:
Outlining costs- Comparison of 1. Trickledowneffect -
hownew product provides aclearcut Room forpenetration: youth influencers
reduction in emissions and 1. SDGinitiative –trailblazer
environmentaldamage
2. Not being the
2. Support to reachout to targetaudience
larger and diverseaudience 3. Lack of platform to
Press –PR team aidedstatement
outlining the intent of the CEO voicetheir
andhowthe statement was only concerns and impact
amockery of those whostick to changes
PR/ Marketing and User HC
Engagement

MARKETIN USER
G ENGAGEMENT
●Change in narrative –Climatechange ● Partner with WHAT WE OFFER?
Youtubeyouth influencers
is real and the youth can

●
Positioning Toro as a company with a purpose not
takecharge

PURPOSE
● Active minimalistadvertising Free subscriptions just for existing partners butclimate enthusiastsacross
all ages and geographies
●Research grants and college tie ups throughtheir channels

●
to
include the youth to see whatthe Rope in goodwill
scope of the EVindustry is and how influencerswith strong charity Using active advertising and marketingalong

CONNECT
CUSTOMER NEEDS
they can seek careers insuch the lines of what new target demographics
etc.reputation prefer to attract them toToro’s vision
ideation
● Partner
withfemale
influencers
●Work with ●●All TieAmerican
up with and Regular competitions, events, fundraisers, partnerships to

INITIATIVE
digitalwallet/ gateway middle senior
Global publicallyannounce how concrete Toro’s vision is and
companies to partner actors to attract
BiAnnualhackathons how effectively it aimsatdelivering on its promise
up as permanent oldergroups
● Online competitions
payment allies for beginners to
● Partner up encourage ideation
withgovernments Toro would set up a special forum where the

EXCLUSIVITY
● Roping in of icons such
in developing countries like Brazil, asMusk,DiCaprio to create youth can connect to the company’s leaders
Indonesia, India( Atmanirbhar globalinteraction andapplyfor ideation projects.
Bharat, Make in India) Other projects exclusive toToro’s customers
● Partnerships with SDGbased
organisations and sponsorship
The HC
Government

ConcreteMoUssigned and publicised to assist

governmentvision of public protection whilst providing privacy

MoUs and deals with clear Transparent guidelines giving data rights to
government
government
responsibility Press releases of photographsetc.,discussion forums to
address queries ofcitizens

Proposals to workon welfare projects like elecrification,

infrastructure
New funds
deals Pooling in of resources to assist with cyber protection
software, IoT development, training and research in
governmentinstitutes

Country specific
deliverables Developed: Combined research towards sustainable
production withJapan, South Korea
Developing:Use initiatives like Aatmanirbhar Bharat,Makein
India to
setup production and R&Dunits at cheaper rates
STRATEG HC
Y

Implications

AI DEVELOPMENT
Investor SentimentIntact
No added burden of R&Dshifts Encouragement of AIdevelopment
Concernsof Risk of added costs in R&Dunless Trade-off between investorsentiment
thecurrentgovernment regarding shifted to economieswith and risk of research costs
dataprivacy expanding opportunities Since Toro’s vision includes the
Possible loss of tapping other furtherment of research in
economies’markets emergingareas like AI,ceasing to
operate in the segment will not just
affect investors but greatly harm the
future market share ofthe company
STRATEG
MOVING OF R&D
Y SEGMENT Suggestions:
Addedcostsof shifting
Saved probable extra Continue working inAI
and immovable capital
costsof movement to
the detriment Conduct thorough market research to
ofAIresearch assessexpanding economieswherethe
Cleardiscouragementof loss of subsidies can be made up for
investorsentiment
Pul ing out of by untapped markets, large user base,
Affected
funds government support through taxation or
brandimage
Losingout in an emerging marketof ai SEZs
technology
Team HoneyChilli

Thank You!