Research Idea Architecture Tech Details Implementation Team

P 4-5 days
Mr. Mahesh (MSME | Age: 51 | Owner of Grocery Store, Thane) What do you do while facing cash crunch?
R
I “I started UPI facility about a month ago. 54 Expend less Borrow from Students What duration
is preferred
8%
6-15
6% friend
M The officials came and took 3-4 days to set- Responses 1-2 days
A up. Also, taken a 11% 10 year loan from
Apply for
soft-loans Ask
12% 100 for re-
payment?
months
49%
16-30
11%
R Bharat Bank. Don’t trust online platforms.”
Salaried 6% Credit parents Responses days
Y Cards 18% 32%
People 32% Savings Above
5001-
Have you used Quick 26% Expected amount 10000
10000
Loan Apps? you want to take as 12%
3%
a loan from app ? 2001-
Neutral 5000 500-
91
Mr. Subhajeet: MFI | Age 34 Mr. Ashish: Researcher, Mumbai No Yes 29% 24% Rate the 88 23% 2000
41% 59% 75 62%
Vegetable Vendor, Kolkata “One of the potential important
used Apps.
factors is female literacy, ease of Satisfied
Unsatisfied 41
“I don’t generate enough access to rural areas and better 6%
profits to buy required routine infrastructure. In Southern India, What digital
inventory. I prefer quick & 73.5% are ready to submit documents online payment modes
women are deeply involved vs. in 4
small amount loans that can Northern India, the narrow- 94.1% want to decide their repayment tenure do you use?
be repayed in short intervals.” mindedness still prevails.” 88.2% have requirements of less than 1 Lac UPI Digital Debit / Direct Cash
Wallets Credit Bank Only
Cards Transfers

S NBFC Not for 52

E  34% of the districts with MFI contribute 80% of the portfolio; Population %ge
10% profit MFI
C indicates the potential for achieving higher MFI penetration MFI client penetration %ge
O Banks 1%
 Discovery of new category called the Urban Poor (Salaried people 25 22 23
N 20 20
34% in need of small loan amounts to satiate typical needs)
D 10 8 6
A MFI Market share  In India, the personal loan outstanding is close to Rs.135,000 Cr., 6 4 3
38% SFB
R of outstanding while for credit card it is Rs.3,750 cr. Today, only 15% of working North North Western Central East South
17%
Y Portfolios young salaried professionals have an access to credit cards. Hence, East
Percentage this creates a huge potential for FinTechs.
 Research Idea Architecture Tech Details Implementation Team
S K Problems in Loan Approval
E  Of the 1.3 billion people who live in India, more than 100 million of whom are E
C
Due to unavailability of proper credit history, problems are
using digital payment apps each day, only about 20 million today invest in Y
O faced to avail loans & credit cards from banks.
N mutual funds and stocks. I
D  According to a report by Deloitte in July, 2017 around INR 833,000 crore gap Confusing to use/approach multiple platforms
N
A was estimated in the MSE segment. S An all-in-one app that takes care of lending, investment
R  37.4 million higher education students customer base has been penetrated I and payment transaction will be easier to use.
Y G
less than 5% by fintech apps in the student loan sector such as mpokket
H Difficulty in finding angel investors
T Entrepreneurs find it difficult to find contacts of
“The market for this segment is close to a billion dollars. We are now not only S investors. They need to resort to multiple offline events
tapping tier-I cities, but actively looking to expand in tier-II and III towns,”
or powerful referrals.
- Abhay Tamaria, founder, RedCarpet (Insta loan app for students)
Time Consuming & Complex Process
Applying loans require offline submission of documentation
and multiple level verifications. This requires time and often
becomes cumbersome.
Lack of schemes for quick small amount investments
Significant amount of people are interested in investments of
small amount that are quick and less complex.
Assistance, Guidance and Learnings
Videos, sessions, investing tips & tricks were some suggestions
that were well received by the sample studied.
Month end cash crunch
Students and salaried people specifically face cash crunch
during mid/end month thereby in need of small amount loans
for various essentials.
http://bwdisrupt.businessworld.in/article/EarlySalary-com-Pune-Based-FinTech-Startup-That-Uses-New-Age-Technology-For-Lending-Funds/24-06-2016-99660/
https://www.ibef.org/download/finance_260908.pdf | https://www.outlookindia.com/outlookmoney/nbfcs/mpokket-makes-lending-easy-for-college-students-3415
 Research Idea Architecture Tech Details Implementation Team
Jatin has extra
INVESTOR Our Borrowing section
opens up borrowing funds available and UPI TRANSACTIONS
PERSONAS and their options for all types of wants to earn Amir now wants all his
customers. We ensure transactions like paying the
JOURNEY MAP some interest by grocery shop, taking loans,
that all our cohorts are
lending to peers with no investing all through his phone?
heard
credit history using P2P
Aamir is a college
student living away model.
from home. Mr. Bisht is
His Pocket money is used Our distressed looking to fund a
Now Aamir can refill
up and now he needs to borrowers enter his pocket money, startup venture
borrow some extra funds the Realme Paysa Nisha can get on with and gain a share
App in search of her venture and Dev of their equity.
suitable loans can meet his expenses
Nisha represents He uses the Seed Funding
a budding Now Jatin can lend Our Potential
model to achieve this
entrepreneur
or MSME owner who is in
his money to a peer,
Mr. Bisht can give
investors are
worried that they Maya wants to CREDIT PAYMENT
Amir would love one common app.
dire need of funds to start wings to someone’s are not getting earn higher
idea and Maya can Even for his credit payment. No
or grow her business enough returns returns than the worries we got him covered.
enjoy higher returns banks and is
from several options
looking to invest in Mutual
Dev is in Funds after comparing the
immediate need of Our Investment players in the market.
section opens up
some extra fund as investment options
it is the end of
the month and he has spent
for all types of BORROWER
customers. Serving
off his salary. Will he get a all cohorts is our PERSONAS and their
personal loan? main aim JOURNEY MAP
 Research Idea Architecture Tech Details Implementation Team
BUSINESS MODEL Tie ups with Tech providers: AWS for STAKEHOLDERS
Budding cloud, oracle/firebase for DBMS, JS for
REALME PAYSA Entrepreneur front end and Node JS for back end
Tie-up with credit reporter: Credit Mantri is
TECH already a partner with PaySa. Other players

BORROWOERS
INVESTMENT PROVIDERS CREDIT REPORTER like paisa bazar and bank bazar have a good
Seed Funding MSE owner customer base
P2P Lending VOUCHER PARNERS
Mutual Funds FUNDS Young Tie-up with voucher partners: Amazon,
salaried Flipkart, swiggy , Ola could be potential
BORROWING partners. The list is never ending
Student Student
Salaried People Tie-up with NPCI for providing
Budding UPI technology for bank transfers
DATA
CONSUMER and other banking services
Entrepreneur
Micro and Small
Entrepreneurs Tie-ups with partner MFI’s: M&M
(MSE) P2P lender
finance, Ujjivan small finance
UPI MFI banks are well established and is
DEBIT Free Credit highly penetrated.

INVESTORS
Scan & Pay Report Angel
Send Money
+ Investors NBFCS
Tie-ups with partner NBFCs : Lazy pay
and smart coin are already working in
Receive Money Transaction BANKS fintech space. Also Bajaj Finserv & Tata
CREDIT Details
Mutual Tie-ups with partner banks: HDFC Bank Capital can be approached
Credit Card EMI & ICICI since both have more than 2-3
payment via app
Fund
years exp working with fintechs
 Research Idea Architecture Tech Details Implementation Team

Cohorts Micro & Small Enterprises Personal Use Budding Entrepreneurs Students
Company Name with License Company Name with License Students
Industry Category Monthly Income Industry category, Technology College Name
Inputs from Registered Offices Family Size Registered Office College ID
User Owner Details & Team size Electricity bill Founder and team details Age
(Form Filling) Current Annual Revenue House/Vehicle Documents Psychometric test Educational program opted
Electricity Bill Assets like TV, Refrigerator Current Stage with revenue Source of financials
Mobile network and FSPs Bill Crowd funding - Yes/No
History, Transactions (Payments /
Proxy Wealth History, Transactions (Cash flow), Insurances), Digital Footprint, Credit Score History, Digital Footprint, Credit
Parameters Digital Footprint, Credit Score Credit Score
Score

Purchase Inventory/Assets. Buy personal use items. Seek initial investors by offering
Common Complete pending transactions. Facing month-end cash crunch. Day-to-day expenses.
percentage equity.
Purposes Expansion strategies. Expend on one time events. Sell out partial existing equity.

Cohorts P2P Lending Seed Investors Mutual Funds Investing

Personal details like name, address Personal Net worth details Personal details Students
Inputs from Earlier investment details Address proof
proof, pan card, bank acc statement,
User employment details (pay slip) Pan card Annual Income
(Form Filling) Annual Income, Electricity Bill Mobile Bank account statements Bank account statements
network and FSPs Bill Annual income details Utility bills

Proxy Wealth Transactions (Payments/Insurance), Digital Transactions (Payments/Insurance), Digital Transactions (Payments/Insurance), Digital
Parameters footprint, Car, property, other assets footprint, Car, property, other assets footprint, Car, property, other assets
Purpose Need higher returns than banks High volume investment, interest in startups Need higher returns than banks
 Research
COMPETITOR ANALYSIS
67 million monthly active users in
India with transactions worth $ 110
Billion in 2019
Over a million users onboard and
convenient segregation of expenses
More than 5 million users with
interests rates as low as just 3%
Disbursed 800 Cr worth of loans to
over 180,000 people with estimated
annual revenue of $51.2 million
Instant credit line of 5 lakhs, interest
rates of 13%, 10 million MSMEs and
Entrepreneurs onboard
60% of P2P lending market share,
more than 500,000 customers
aboard the app
Over 5 million customers use this
simple and transparent app that has
made investing easy for first-timers
Idea Architecture
Functionality revolves
around UPI transactions
Works only with Credit
cards hence does not
attract a large audience
Maximum loanable
amount is capped at just
INR 2000
Trying to cope with
multiple issues of
disbursements to
Customers
Not much widespread as
currently, it is present in
only 5 cities
No provisions to trace
the source and use of
funds transacted
Higher Costs, Higher
Risks, lower liquidity
caused by ELSS Funds
Tech Details Implementation Team
Sessions offered:
1.Financial Planning & money management - Personal Use
2.Effective pitching methods - Entrepreneurs
3.Cash Flow Analysis - MSME
4.Importance of Credit score - All
5.Form Filling Guidance - All
The application will analyze the student record to check the
credibility of loan repayment and disburse quick loan of a
small amount because a friend in need is a friend indeed
Provision of connecting budding Entrepreneurs to a plethora
of willing investors to give wings to their ideas. Getting the
MSMEs on board as well to accelerate their growth by
making investment available
Provision for Peer to Peer Lending would enable people
without transaction history to be a part of the game and
meet their funds crunch
Repayment of credit card dues would be just a click away, a
much needed balm for the month-end headache. This
feature would come as a part of the UPI section
Peer to Peer comparisons between different mutual fund
options with video guidance on good investment practices.
With Tax Saving options and SIPs starting at INR 100, the
good times are not far away
 Research Idea Architecture Tech Details Implementation Team

MSME1 P2P Lending to MSME, Personal

No P2P1 No
Start New User? Use & Student Cohorts Start New User?
Yes Yes
Form Filling Form Filling
Investor N Investor 2
Requirement Check for Preferences
Cloud Database: Backend
1.Purpose Suitable Match
Calculate Real Profile N Profile 2 Profile 1 1.Duration (Fixed)
2.Duration
3.Amount Indicator 2.Amount (Range)
Yes Notification 3.Interest (Range)
Calculate R% Match Found? 4.Region
Using proxy No
wealth Display Interest MFIs
variables
RealMe Safety
Capital NBFCs
Approve?
Yes
Digital Contract
PL1
Similar to MSME Repayment Yes
Start Transaction
Done?
Loan/EMI Duration
S1 No
Similar to MSME End
Start Send
Add Fine
Warning
 Research Idea Architecture Tech Details Implementation Team

E1 No Budding Entrepreneur – Investor I1 No 1.Industry

Start New User? Start New User?
Mapping Algorithm 2.Region
Yes Yes 3.Amount
1.Equity %
2.Capital Form Filling Form Filling (Range)

Requirement Cloud Database: Visible to all Investors Preferences

Terms &
Conditions Entrepreneur 2 Entrepreneur N Capacity
Pay Fee (UPI) Terms &
Conditions
Submit Pitch Pitch 1 Pitch 2 Pitch N Choose
Cloud Database: Visible to only Entrepreneur 1
Choose Yes Pitch 1
Profile N Profile 2 Profile 1
Match?

Schedule Meeting Investor N Investor 2

Notification
Acknowledgement
VC / Direct Contact

No Yes
Confirmation? Digital Contract Transaction End
 Research Idea Architecture Tech Details Implementation Team
Vendors
No MF 1 Company 1
Start New User? MF 2

Populates rank as per Requirements

Yes Recommendation System 2 MF N

Recommendation System 1
Form Filling MF 1
The Ranks are populated as per Filters MF 2 Company 2
Requirement
MF N
Chatbot Dashboard Mutual Fund 1 Mutual Fund 2 Mutual Fund N MF 1 Company 3
MF 2

Rank 1 Rank 2 Rank N MF N

MF 1
Mutual Funds Algorithm MF 2 Company N
Bank Account MF N

Amount to Vendors
UPI Transaction
Earnings & Interests

No
End Transaction Yes Confirmation? Withdraw
 Research Idea Architecture Tech Details Implementation Team
TECHNICAL SPECIFICATIONS OUR
Easily accessible
RECOMMENDATIONS
Pricing
notification Recommendation 1:
Stability & Ease of usage
• Database:
Performance
Security • Frontend & Backend:
Cross-
Platform
for selecting
technology
Security Criteria for a good and demanding Smart Phone
Factors of the app
for buildingComponents
Application
an App Back-end
Lucid
Navigation Architecture
Front-end • Cloud:
Standardized Architecture
Design

Lucid & dynamic UI &

API’s
Recommendation 2:
Graphics Database • Database:
Cloud
connectivity • Frontend & Backend:
Inferior performance than MongoDB High performance with high traffic apps
Cloud Servers: Supports Java, Objective-C,PHP, NodeJS, Supports Java, JavaScript, PHP, NodeJS, C, C#, Perl,
Premium priced: Mid level priced: JavaScript, Swift, C++, etc. Python, etc.
Ideal for small-scale applications Best suitable for large-scale applications • Cloud:
Supported by own cloud Need to buy cloud service from vendor
server(Firestore)No hosting charge
Google’s encryption used for security Provides End-End Encryption when used with NodeJS
Alternative tech: CDN(Content Distribution Network) Charge on usage and subscription model Pricing depends on Cloud server used(lower end)
 Cloudflare  Fast Processing
 Research Idea Architecture Tech Details Implementation Team
API Needs & Mapping
Voucher Partner APIs
Bank
Balance NPCI API

NBFC Open APIs

Bank APIs

2
1

Payment Credit Card

Gateway API SOFTWARE APPLICATION Payment API
1 Authentication Request

Mutual Fund API

Government API

for ID Proof Validation

Research Idea Architecture Tech Details Implementation Team

PROTOTYPE FUTURE SCOPE

Database Management
With every new user registering into the Application,
the database gets enriched with more data.
1) Improve proxy wealth algorithm
2) Use it with other associations for monetary benefits.
Technological Transformation
Integrate with cognitive tools like AI, ML, Analytics, etc.
1) Gather/Verify user information from unstructured
mediums without having the user to manually enter.
2) Find opting patterns to personalize interest rates & ads

Increase Entrepreneur Investor Portfolio

Shift from subscription model to a holistic platform.
1) Appropriate mapping & profiling of investors to
budding entrepreneurs as per interest.
2) Platform for fund transfer along with digital contracts
upon deal finalization using blockchain.
All in one Application
On-boarding investors and traders from tier 1,2,3 cities
1) Increase in partnerships would reduce dependency
and pressure on self funds.
2) Use for broader audience and 1 app solution to users.
Kindly play video to know the interface of the proposed Application.
Research Idea Architecture Tech Details Implementation Team

IMPLEMENTATION OF MACHINE LEARNING IN REALME PAYSA

1 Default sensing, penalty calculation

K Nearest Neighbor
algorithm shall be used
to detect defaulter in
Early Warning System
2 3 Matching entrepreneur to investor and P2P matching

and also can give Image processing

predictive analysis on
to extract text
defaulting based on
various factors from ID proof and
other documents

Recommender system algorithm shall be used to

match in our system
 Research Idea Architecture Tech Details Implementation Team
Credibility to set the limit of loan
4 Calculation for interest, duration of 6
repayment

Artificial Neural Network will be used to

compute Interest rate and tenure with
Regression model shall be used to set the credible limit based
high accuracy depending on User Input
on past data in system

5 Adaptive Chatbot

Using NLP we will provide 3 degrees of

freedom(Voice, Chat, Text) to users