SHANGHAI-EONG

HASEYO
UNANG KAGAT, LAMAN AGAD!

#65 Gen. Natividad St. Brgy. Palingon-Tipas, Taguig City

0965-381-7110

www.shanghai-eonghaseyo.fb.com
www.Shanghai-eongHaseyo@paro-paroGmail.com
E-Store Supremacy Shakespeare
Mga Tirador ng Shanghai introducing:
♤In All Alphabetical Order♤
• Daniela Cayamay
• Dexter Tolentino
• Edmon Cabarrubias
• Johnromel Staana
• Joshua Gedurio
• Lea Shane Buendia
• Lovely Joy De Guzman
• Reymart James Morin
• Thriste Falco
• Trinity Aida Pomarejos
 MISSION

Our mission is to give each customer a one-of-a-kind

experience when ordering such delicious food at an
affordable price. Since this demand for food is
increasing. Shanghai-eong Haseyo makes every effort to
accommodate all potential buyers who want purchase
tasty and mouth-watering food. As part of Filipino culture,
most students and workers seek it after a long day of
comfort, which we will provide it especially on the
birthday parties celebrations.
 VISSION

Our vission extends beyond our business because we

want future generation to continue enjoying such
delectable foods that were originally made in the
Philippines. We visualize for the best of the best that our
customers deserve to experience by enjoying this
delicious food which exception quality that our products
make our customers nostalgic.
OBJECTIVE

● To promote and showcase our own products of

delicious food.
● To satisfy customers cravings by providing
delectable, high-quality products, and by locally made.
● To appeare while making a profit.
● To create a friendly and welcoming environment.
 BUSINESS DESCRIPTION

Shanghai-eong Haseyo is a type of ready-to-eat food business. We established this

business to provide satisfaction to our valuable customers who love to eat and enjoy
delicious food not only during Meryenda or birthday parties but also on a bad days. Our
venture is more that just looking for ways to make money; we also want to emphasize the
importance of shanghai food to the next generation. Shanghai-eong Haseyo sells products
that can soothe a broken-hearted soul longing for comfort. Our product is in high demand,
and we are proud to present our wonderful amenities as well as our delectable foods,
which help to comfort and satisfy our hungry customers.
 NATURE OF BUSINESS
Shanghai-eong Haseyo is a typical Meryenda food establishment. Shanghai or
Lumpiang Shanghai appeared in the Philippines a century ago, influenced by China. The
business was named after some Humanista owner, Shakespeare students, that describe
their agony before starting this business, in which they are all broken-hearted and tired of
everything. And this Shanghai food gives them the satisfaction of comfort that led them to
start this business. Some Humanista are funatics of k-drama and k-pop. And because of
that, the word “Shanghai” they make it a unique. They add korean word
“Annyeonghaseyo” which means “Hello”. They combined the word and it become
“Shanghai-eong Haseyo” which means; Shanghai-Hello. Shanghai-eong Haseyo will
ultimately satisfy the delicious taste of customers, particularly those who have craving for
Shanghai food. Our company will provide the solace that each broken-hearted soul and
hungry stomach craves.
Strengths
Our company sells typical Filipino foods, which
Filipinos are encourage to buy. Aside from that,
one of the advantages of this product is that you
can eat and drink it whenever you want.

Weaknesses
Every food product has a weaknesses, and
ours is that the preparation of foods will take 15-
20 minutes depending on the set that the
customer choose to purchase, which may
cause them to not wait for the food or to cancel
the order.
Opportunities
Because this is a food product, it is appealing to the
public’s eyes. This products sole opportunity is that it
is a delicious food that Filipinos enjoy eating. Despite
the fact that we are dealing with a pandemic, this is
the best time to sell these types of food products
because people can have their favorite Meryendas at
home without leaving the house.

Threats
We are aware that we have competitors, as is typical for
this type of business. Also, we cannot guarantee that
the sale of this product will increase or maintain on an
daily basis, but because we are in this endeavor, we will
do our best to make this business more successful as
time goes on.
 MARKET TARGET

Our target market strategy is to provide a product that will statisfy the
customer and entice them to return to us. Our company is proud of the one-of-
a-kind product it manufactures, and we use it to market to customer. As a result
of this, Shanghai-eong Haseyo will prioritize Filipino customers from the
surrounding area. We are also open to learning our valuable customer’s
feedback about our products so that we can easily develop our product to
appease our customer.
Product and Price
Business Product Flyers
Place
You can find us on #65 Gen. Natividad Street in Brgy. Palingon-Tipas, Taguig City
near the Barangay Hall of Palingon-Tipas, Taguig City and Tipas Elementary School.

Our delictable foods structure has a “mini cart look”. Yet open area located at the
Morin Residences. Mini Carts design has proven to bre more appealing to customers.
We created this style to appease our customers not only to satisfy their cravings, but
also to give them a postive vibe that our establishments supported.

Possible competitors that we have are as follows:

♡ Coras’s Sari-Sari Stores

♡ MilkTea Shops
♡ Pizza Talks
You can locate us at #65 Gen. Natividad St. in Brgy. Palingon-Tipas, Taguig City
Interior
Exterior
Promotion

We promote our business through Facebook, Tiktok, and brochures in order to be

easily recognized in the production of our business by propagating in the “Unang
Kagat, Laman Agad!”. Using a unique concept og tagline that is easy to remember can
either brighten or enlighten their mind by selecting our very own delectable and
satisfying shanghai dessert.
People
□Team

Shanghai-eong Haseyo hired trustworthy and

conscienctious employees. Mr. Morin ensured that all
employees received professional training in dealing
with various types of customer personas when
establishing this business because he believes that in
marketing, sales are not the only concern, but the
customer as well. He ensures that everything is in
order with the help of the service team and non-
human chat bot because it is critical to rely on
customer’s feedback to develop the aforementioned
problems.
□Target Customer
Shanghai-eong Haseyo’s target customers are
community members who want to enjoy such
delectable foods during Meryenda time. Our
product guarantees that it is suitable for both
children and adults because the company ensures
that all products are of high quality.
Process
Service is an important factor in building a firm and
strong business in any industry. Because we are in the
food business, we follow strict safety protocols when
processing our products. First and foremost, we
ensured that the delivery process would be
complemented on time. Following that, we ensured the
safety of our drivers by putting them through training on
how to be a better courier, particularly with our product.
Then we provided a meet-up option for customers, or
they could simply pick up their own purchase product
at a predetermined time.
Physical Evidence
□Food Package
Packaging is one of Shanghai-eong Haseyo’s
assets because our delectable foods are place in a
aesthetic boxes with a piece of paper written a
inspirational word and quotes just to inspire our
customer and give them an wonderful day despite of
their struggles every single time. This packaging was
made in D.I.Y to make the customer’s impressed by
this packaging. Our company wishes to highlight the
beauty and creativity of Filipino products, not only the
food but also creative package.
□ Equipments
SPOON

KNIFE

BOWL

CHOPPING BOARD
PLATES
Strainer

Tongs

Gas

Gas Stove
□ Ingredients

MINCED CARROTS
OIL
WRAPPER

GROUND CHICKEN BREAST

IODIZED SALT

GROUND BLACK PEPPER

Final Product
 Production Plan
Our store is located at Barangay Palingon-Tipas, Taguig City, we
are open from 1pm to 5pm on weekdays and 1pm to 4pm on
weekends. Staff working hours are presented on the table below.

WEEKDAYS TIME PERIOD WEEKENDS TIME PERIOD

AL SHIFT 1:00pm – 3:00pm AL SHIFT 1:00pm – 2:30pm

AD SHIFT 3:00pm – 5:00pm AD SHIFT 2:30pm – 4:00pm

 Production Plan
☆We provide delectable and satisfying shanghai that will satisfy the cravings of our
valued customers. Our delivery function will ensure that the product is delivered on
time. We will ensure that the quality of our delectable shanghai is our priority. Payment
methods can be cash or cashless, but because we are dealing with a pandemic and
technology is rapidly changing, we will prefer the cashless option, which is Gcash, so
that we can easily settle with our customers.

☆During the ordering process, or customers can select reservation for the alloted
time and then pick then up. They can contact us via messenger at
www.shanghai-eonghaseyo.fb.com. For walk-in, they are free to order on time, and we
do have a waiting area and a number so that when their preferred set is ready, they can
have it and we can easily assess them.
Backup Capital

FINANCIAL PLAN

START UP COST ALLOTED BUDGET

Salary of Employees 250 pesos
Place Rental 500 pesos
Equipments 1,000 pesos
Ingredients 250 pesos
Raw Materials 500 pesos

CAPITAL 2,500 pesos

Backup Salary

SALARY
STAFF POSITION MONTHLY SALARY ANNUAL SALARY
OWNER 2,000 pesos 24,000 pesos
MANAGER 1,500 pesos 18,000 pesos
CASHIER 500 pesos 6,000 pesos
KITCHEN’S CREW 500 pesos 6,000 pesos
SERVANTS 500 pesos 6,000 pesos
DELIVERY MAN 500 pesos 6,000 pesos

TOTAL ANNUAL SALARY 66,000 pesos

 Revenue Projections show profit based on product demand
MONTHLY
EXPECTED RAW
MONTHS OPERATION GROSS SALES PROFIT
DEMAND MATERIALS
EXPENSES
January Normal 1,500 2,000 2,500 1,980
February Normal 1,800 2,500 3,000 2,430
March Normal 1,550 2,400 2,900 2,500
April Low 900 1,500 2,000 1,900
May Low 1,000 1,800 2,500 2,300
June Normal 1,600 2,000 2,500 2,000
July Low 800 1,000 1,800 1,500
August Low 900 1,200 1,500 1,250
September Normal 1,500 1,600 2,000 1,000
October Normal 1,500 1,500 2,000 1,500
November Normal 2,000 2,000 2,500 1,400
December Low 1,000 1,200 1,500 1,000
TOTAL 16,050 20,700 26,700 20,760

Backup Revenue
Backup Yearly Income

Yearly Income Projections

MONTHLY
RAW
OPERATION GROSS SALES PROFIT
MATERIALS
EXPENSES

16,050 20,700 26,700 20,760

Backup Graph
Backup Graph
Backup Graph
Backup Graph
 FINANCIAL PLAN

START UP COST ALLOTED BUDGET

Salary of Employees 150,000 pesos
Place Rental 20,000 pesos
Equipments 10,000 pesos
Ingredients 20,000 pesos
Raw Materials 100,000 pesos

CAPITAL 300,000 pesos

 SALARY
STAFF POSITION MONTHLY SALARY ANNUAL SALARY
OWNER 100,000 pesos 2,400,000 pesos
MANAGER 80,000 pesos 1,920,000 pesos
CASHIER 50,000 pesos 1,200,000 pesos
KITCHEN’S CREW 50,000 pesos 1,200,000 pesos
SERVANTS 50,000 pesos 1,200,000 pesos
DELIVERY MAN 50,000 pesos 1,200,000 pesos

TOTAL ANNUAL SALARY 9,120,000 pesos

Revenue Projections show profit based on product demand
MONTHLY
EXPECTED RAW
MONTHS OPERATION GROSS SALES PROFIT
DEMAND MATERIALS
EXPENSES
January Normal 23,000 15,000 10,000 8,000
February Normal 22,500 15,500 11,500 7,500
March Normal 21,000 13,000 9,000 7,000
April Low 19,000 14,000 12,000 9,000
May Low 19,000 16,000 10,000 6,000
June Normal 24,000 14,500 11,500 9,500
July Normal 20,000 15,500 12,500 10,500
August Low 18,000 15,000 13,000 11,000
September Low 19,000 12,000 8,000 7,000
October Normal 20,000 12,500 10,500 9,500
November Normal 24,000 15,000 11,000 10,000
December Normal 24,500 15,000 11,000 10,000
TOTAL 254,500 173,000 130,000 104,500
 Yearly Income Projections
MONTHLY
RAW
OPERATION GROSS SALES PROFIT
MATERIALS
EXPENSES

254,500 173,000 130,000 104,000

 ORGANIZATIONAL CHART

OWNER

MANAGER

SERVANTS KITCHEN’S CASHIER SERVANTS CASHIER KITCHEN’S KITCHEN’S

CREW DELIVERY MAN CREW CREW
 Future of the Company

Everything in today’s life, including food products,

is changing at a rapid pace. Shanghai-eong Haseyo
will be passed down to the next generation because it
is a Filipino delectable foods tha Filipinos enjoy
eating. We are confident that this company will be
one of the most successful food companies in the
Philippines for the next generation because pinoys
will patronize this type of business.
Kinda sad? Or Hungry? What are you
waiting for? Visit us now at Gen.
Natividad St. Brgy. Palingon-Tipas,
Taguig City to enjoy our delectable
shanghai and satisfy your craves!
Remember “Unang Kagat, Puro
Laman Agad!” Kitakits!!!
들어주셔서 대단히 감사합니다
deul-eojusyeoseo daedanhi gamsahabnida

maraming salamat sa pakikinig