INDUSTRIES & MARKETS

Digitalization of the travel

industry
 Table of Contents

01 Digital marketing in the travel industry Leading holiday travel provider websites in the UK Q2 2022, by share of voice 21

Distribution of sales channels in travel & tourism worldwide 2017-2026 03

04 Online bookings and travel planning
Travel industry digital advertising share in selected countries 2021 04
Travel industry digital ad spend in the U.S. 2019-2023 05 Preferred channels to plan and book next holiday worldwide 2021, by age 23

Travel industry digital ad spend growth in the U.S. 2019-2023 06 Travel product online bookings in the U.S. 2022 24

Mobile ad spend in the U.S. 2021, by industry 07 Travel product online bookings in Canada 2022 25
Travel product online bookings in the UK 2022 26

02 Travel websites
05 Social media
Most popular travel and tourism websites worldwide 2022 09
Share of consumers using social media for holiday inspiration worldwide 2021, by age 28
Total visits to travel and tourism website booking.com worldwide 2021-2022 10
Share of visits to the travel website booking.com worldwide 2022, by country 11 Effectiveness of influencers worldwide 2021, by industry 29
Products/topics talked about online in the U.S. 2022 30
Total visits to travel and tourism website tripadvisor.com worldwide 2020-2022 12
Share of visits to the travel website tripadvisor.com worldwide 2022, by country 13 Products/topics talked about online in the UK 2022 31

Number of user reviews and opinions on Tripadvisor worldwide 2014-2021 14

ACSI - U.S. customer satisfaction with online travel websites as of 2022 15

03 Online travel searches

Share of consumers using websites for holiday inspiration worldwide 2021, by age 17
Voice assistant usage for shopping in selected countries 2021, by sector 18
Share of time spent online in selected European markets 2020-2021, by category 19
Most searched holiday terms on Google in the UK November 2021 20

1
CHAPTER 01

Digital marketing in the travel

industry
 Revenue share of sales channels of the global travel and tourism market from 2017 to
2026
Distribution of sales channels in travel & tourism worldwide 2017-2026

Online Offline

120%

100%

31% 29% 28% 26%

37% 35% 34% 32%
80% 40% 38%
Share of revenue

60%

40%
69% 71% 72% 74%
63% 65% 66% 68%
60% 62%

20%

0%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

3 Description: With the revenue from global travel and tourism estimated to start recovering in 2021, sales distribution continued to be dominated by online sales. In 2021, 66 percent of worldwide sales in tourism and travel were made online, only 34 percent were
offline sales. The Statista Mobility Market Outlook estimates that this trend will continue increasing the share of online sales to 74 percent by 2026. Read more
Note(s): Worldwide
Source(s): Statista; Statista Mobility Market Outlook
 Travel industry share of digital advertising spending in selected countries worldwide in
2021
Travel industry digital advertising share in selected countries 2021

Share of overall digital advertising spending

0% 2% 4% 6% 8% 10% 12%
Greece 11.1%

Austria 7.4%

Portugal 6.9%

Russia 6.7%

Italy 5.8%

United Kingdom 5.7%

France 5.7%

India 5.1%

Spain 4.9%

Thailand 4.9%

Mexico 4.8%

Turkey 4.6%

Japan 4.5%

Brazil 4.5%

Australia 4.4%

4 Description: Greece spent the highest share of their overall digital advertising spending on travel advertisement in 2021, followed by Austria and Portugal. Over 11 percent of digital advertising spending in Greece was for the travel industry, compared to just 2.2
percent in Germany. Read more
Note(s): Worldwide, Italy, Japan, Russia, Spain, United States
Source(s): Statista; Statista Digital Market Outlook
 Travel industry digital advertising spending in the United States from 2019 to 2023 (in
billion U.S. dollars)
Travel industry digital ad spend in the U.S. 2019-2023

6.09
6
Spending in billion U.S. dollars

5
4.54
4.05
4
3.54

2.99
3

0
2019 2020 2021* 2022* 2023*

5 Description: In 2019, the travel industry in the United States spent 6.09 billion U.s dollars on digital advertising. Due to the outbreak of the coronavirus pandemic, the sector's digital ad spend in 2020 decreased by 51 percent. The spending is not expected to
recover to its 2019 levels by 2023, when it is projected to amount to 4.54 billion dollars. Read more
Note(s): United States; 2019 and 2020; includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; * Forecast. Read more
Source(s): eMarketer
 Change in travel industry digital advertising spending in the United States from 2019
to 2023
Travel industry digital ad spend growth in the U.S. 2019-2023

40%

30% 26.8%

18.7%
20%
14.2%
12.1%
10%
Annual growth rate

0%

-10%

-20%

-30%

-40%

-50%
-51%
-60%
2019 2020 2021* 2022* 2023*

6 Description: Digital advertising includes advertisements that appear on computers, mobile phones, tablets, and other digital devices. The travel industry's spending on such digital advertisements in the United States was impacted in 2020 by the coronavirus
(COVID-19) pandemic, as normal travel was not possible during this time. According to the source, the travel industry's spending on digital advertisements dropped by 51 percent in 2020, a significant decrease over the previous year. Read more
Note(s): United States; 2017 to 2019; * Forecast. Read more
Source(s): eMarketer
 Mobile advertising spending in the United States in 2021, by industry (in billion U.S.
dollars)
Mobile ad spend in the U.S. 2021, by industry

Spending in billion U.S. dollars

0 5 10 15 20 25 30 35

Retail 30.91

CPG 21.82

Financial services 17.24

Computing products & consumer electronics 12.37

Telecom 10.37

Automotive 9.29

Entertainment 8.54

Healthcare & pharma 6.98

Media 6.14

Travel 2.09

Other 4.03

7 Description: In June 2020, it was estimated that mobile advertising spending in the United States would reach 129.8 billion U.S. dollars that year. The retail sector's expenditures were expected to account for 24 percent of the total sum, amounting to 30.9 billion
dollars. Consumer packaged goods, financial services, computing products and consumer electronics, and telecom close the top five highest spending verticals. Read more
Note(s): United States; June 2021; forecast
Source(s): eMarketer; PubMatic
CHAPTER 02

Travel websites
 Most visited travel and tourism websites worldwide as of May 2022 (in million visits)
Most popular travel and tourism websites worldwide 2022

Number of website visits in millions

0 100 200 300 400 500 600
booking.com 564.1

tripadvisor.com 167.1

airbnb.com 99.4

expedia.com 97.9

uber.com 77.3

ryanair.com 58.7

hotels.com 58

southwest.com 55.6

aa.com 55

agoda.com 52.3

jalan.net 50.9

marriott.com 49.4

vrbo.com 46.6

tripadvisor.co.uk 46.3

kayak.com 46.1

9 Description: With roughly 564 million online visits in May 2022, booking.com was the most visited travel and tourism website worldwide in that month. Booking`s web page was followed by tripadvisor.com and airbnb.com, with around 167 million and 99 million
visits, respectively. Read more
Note(s): Worldwide; May 2022
Source(s): SimilarWeb
 Estimated total number of visits to the travel and tourism website booking.com
worldwide from December 2021 to May 2022 (in millions)
Total visits to travel and tourism website booking.com worldwide 2021-2022

600
564.1

490.5
500
457.7
Number of website visits in millions

401
400 385.9
349.6

300

200

100

0
Dec 2021 Jan 2022 Feb 2022 Mar 2022 Apr 2022 May 2022

10 Description: In May 2022, the number of visits to the travel and tourism website booking.com increased over the previous month, totaling approximately 564 million. As of May 2022, Booking's web page was the most visited travel and tourism website worldwide.
Read more
Note(s): Worldwide; December 2021 to May 2022
Source(s): SimilarWeb
 Share of visits to the travel and tourism website booking.com worldwide as of May
2022, by country
Share of visits to the travel website booking.com worldwide 2022, by country

60% 57.03%

50%

40%
Share of website visits

30%

20%

10.6%
10% 8.42% 8.41% 7.91% 7.63%

0%
United States United Kingdom Germany Italy France Others

11 Description: As of May 2022, most visits to the travel and tourism website booking.com came from the United States. During that month, website visits from the U.S. accounted for roughly 10.6 percent of total visits to Booking's web page. In May 2022,
booking.com was the most visited travel and tourism website worldwide. Read more
Note(s): Worldwide; May 2022
Source(s): SimilarWeb
 Estimated total number of visits to the travel and tourism website tripadvisor.com
worldwide from August 2020 to May 2022 (in millions)
Total visits to travel and tourism website tripadvisor.com worldwide 2020-2022

200

180 172.5
166.5 167.1
160 155
148.1
Number of website visits in millions

143.5 143.8
140
125.5 124.5 127
120 116.3 119.3
120 111.5 114.4 112.6 114.8
105.5
98.1 99.6
100 89.8 90.2

80

60

40

20

0
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022 2022

12 Description: In May 2022, the number of visitors to the travel and tourism website tripadvisor.com increased over the previous month, totaling roughly 167 million. This figure represented a 12.8 percent increase in visits to the website compared to April, when
online traffic amounted to around 148 million. Read more
Note(s): Worldwide; August 2020 to May 2022
Source(s): SimilarWeb
 Share of visits to the travel and tourism website tripadvisor.com worldwide as of May
2022, by country
Share of visits to the travel website tripadvisor.com worldwide 2022, by country

80%

70% 67.97%

60%
Share of website visits

50%

40%

30%
25.33%

20%

10%
2.19% 1.88% 1.34% 1.28%
0%
United States United Kingdom Canada Poland Germany Others

13 Description: As of May 2022, most visits to the travel and tourism website tripadvisor.com came from the United States. During that month, website visits from the U.S. accounted for nearly 68 percent of total visits to Tripadvisor's web page. As of May 2022,
tripadvisor.com was one of the most visited travel and tourism websites worldwide. Read more
Note(s): Worldwide; May 2022
Source(s): SimilarWeb
 Total number of user reviews and opinions on Tripadvisor worldwide from 2014 to
2021 (in millions)
Number of user reviews and opinions on Tripadvisor worldwide 2014-2021

1,200

1,000
Number of reviews and opinions in millions

1,000
884
859

800
730

600
600
465

400
320

200
200

0
2014 2015 2016 2017 2018 2019 2020 2021*

14 Description: The total number of reviews and opinions on Tripadvisor worldwide has increased gradually since 2014. Overall, the aggregated number of reviews peaked at roughly one billion in 2021, rising by approximately 13 percent over the previous year.
Read more
Note(s): Worldwide; 2014 to 2021; fiscal years ending December 31; *The source specifies that the number of reviews and opinions was higher than one billion as of December 31, 2021. Read more
Source(s): Tripadvisor
 U.S. customer satisfaction with online travel websites from 2000 to 2022 (index score)
ACSI - U.S. customer satisfaction with online travel websites as of 2022

90

80

70
ACSI score (100-point scale)

60

50

40

30

20

10

0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2014 2015 2016 2017 2018 2019 2020 2021 2022

15 Description: This graph shows the American Customer Satisfaction Index (ACSI) score of customer satisfaction with online travel websites from 2000 to 2022. In 2022, the customer satisfaction score was 75 out of 100 points, decreasing over the previous year.
Read more
Note(s): United States; 2000 to 2022
Source(s): ACSI
CHAPTER 03

Online travel searches

 Share of consumers looking at websites for holiday inspiration in selected countries
worldwide as of 4th quarter 2021, by age
Share of consumers using websites for holiday inspiration worldwide 2021, by age

18 to 29 years 30 to 44 years 45 years and older

30%
27% 27%
25% 25%
25% 24%
23%
22% 22% 22% 22%
21% 21% 21%
20% 20%
20% 19%
Share of consumers

18% 18%
17%
16% 16%
15% 15%
15%

10%

6%
5%

0%
Canada Italy Netherlands France Spain United States Germany All markets

17 Description: According to a study conducted in the fourth quarter of 2021, roughly 27 percent of surveyed Canadian consumers aged between 30 and 44 years looked at websites for holiday inspiration. Meanwhile, 27 percent of Italian respondents aged 45 years
and older claimed to do the same. In contrast, only six percent of polled Americans aged between 18 and 29 years stated to use websites for holiday inspiration. Read more
Note(s): Worldwide; Q4 2021; 7,000*; *The source specified that figures are based on 1,000 responses from the following countries: Canada, France, Germany, Italy, Netherlands, Spain, and the United States. The survey question was originally [...] Read more
Source(s): Amadeus
 Share of online shoppers likely to use voice-activated searches in selected countries
worldwide as of May 2021, by sector
Voice assistant usage for shopping in selected countries 2021, by sector

Share of respondents

United States United Kingdom Germany

0% 20% 40% 60% 80% 100% 120% 140%

Healthcare & wellness 42% 39% 43%

Retail 44% 34% 42%

Food delivery and restaurants 39% 36% 40%

Local services 36% 37% 39%

Consumer packaged goods 36% 31% 43%

Fitness 34% 34% 41%

Making a reservation 33% 31% 38%

Travel 34% 33% 35%

Fashion 31% 29% 40%

Finance 30% 29% 32%

Other 22% 21% 29%

18 Description: In 2021, a survey investigated the use of voice-enabled searches in the United States, United Kingdom, and Germany. In all countries, searches related to healthcare and wellness had higher chances to be carried out with voice assistants, with U.S. and
German users being more eager to do it. Roughly four in ten respondents were likely to use a voice-activated search for food delivery. Read more
Note(s): U.S. (n=947), UK (n=832), Germany (n=946)
Source(s): Vixen Labs
 Distribution of time spent online in selected European countries in 2020 and 2021, by
category
Share of time spent online in selected European markets 2020-2021, by category

Share of time spent

2020 2021

0% 5% 10% 15% 20% 25% 30%

26%
Social Media 28%
22%
Entertainment 19%
13%
Services 14%
8.7%
Games 9.1%
4.4%
Retail 4.6%
4.6%
News/Information 4.4%
2.5%
Search/Navigation 2.6%
1.4%
Directories/Resources 1.5%
1.4%
Financial Services 1.2%
0.9%
Lifestyles 1.1%
1%
Sports 0.8%
0.5%
Travel 0.4%
0.6%
Technology 0.6%
0.4%
Family & Youth 0.7%

19 Description: In 2021, users in five of the most important markets in the European regions spent 26 percent of their time on the internet engaging with social media platforms and content. This represented a small decrease from the previous year, when users
spent 28 percent of their online time on social media. In the most recently measured year, users in France, Germany, Italy, Spain, and the United Kingdom spent 22 percent of their time online on entertainment platforms. Additionally, visiting [...] Read more
Note(s): France, Germany, Italy, Spain, United Kingdom; 2020 and 2021
Source(s): comScore
 Volume of Google search for holiday-related terms in the United Kingdom (UK) in
November 2021 (in 1,000s)
Most searched holiday terms on Google in the UK November 2021

Search volume in thousands

0 50 100 150 200 250
virginia holidays 201

dubai holidays 90.5

last minute holidays 74

tenerife holidays 74

cheap holidays 60.5

maldives holidays 60.5

new york holidays 60.5

cape verde holidays 49.5

all inclusive holidays 49.5

city breaks 49.5

barbados holidays 40.5

mexico holidays 40.5

20 Description: According to data from Pi Datametrics, "virginia holidays" and "dubai holidays" were among the most popular holiday-related search queries on Google UK in November 2021, with roughly 201 thousand and 90.5 thousand searches, respectively. As of
the same month, the volume of Google UK searches for vacations to destinations such as France, Spain, and Italy rose significantly over the previous year. Read more
Note(s): United Kingdom; November 2021
Source(s): Pi Datametrics
 Leading websites for holiday searches in the United Kingdom (UK) in 2nd quarter
2022, by share of voice
Leading holiday travel provider websites in the UK Q2 2022, by share of voice

Share of voice*
0% 2% 4% 6% 8% 10% 12% 14% 16%
tui.co.uk 13.51%

loveholidays.com 7.34%

jet2holidays.com 4.5%

travelsupermarket.com 4.33%

skyscanner.net 4.31%

firstchoice.co.uk 3.9%

easyjet.com 3.75%

britishairways.com 3.28%

lastminute.com 2.66%

thomascook.com 2.65%

onthebeach.co.uk 2.32%

virginholidays.co.uk 1.7%

cheapflights.co.uk 1.39%

greatlittlebreaks.com 0.84%

kayak.co.uk 0.79%

21 Description: According to a study by Pi Datametrics, travel provider TUI performed best for holiday search terms in the United Kingdom as of the second quarter of 2022. Between April and June 2022, tui.co.uk was the most visible website for users searching for
holiday terms through Google UK, with a share of voice of 13.51 percent. Loveholidays.com ranked second on the list with a 7.34 percent share of voice. Read more
Note(s): United Kingdom; April to June 2022; *Based on 3,894 of the most commercially valuable terms in the Holiday category through Google UK. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market [...] Read more
Source(s): Pi Datametrics
CHAPTER 04

Online bookings and travel

planning
 Main channels used to plan and book next holiday worldwide as of 4th quarter 2021,
by age
Preferred channels to plan and book next holiday worldwide 2021, by age

Call travel agency Computer F2F with travel agent Mobile Other

120%

100% 1%
14% 14% 12%

80%
Share of respondents

20% 22% 21%

60%

40% 55% 56%

55%

20%

11% 9% 10%
0%
18 to 29 years 30 to 44 years 45 years and older

23 Description: According to a study conducted in the fourth quarter of 2021, computers were the most popular channel for travelers worldwide to plan and book their next holidays. Overall, more than half of surveyed global consumers across all ages claimed to use
a desktop PC for such purposes. Talking face to face with a travel agent was the second most popular way to organize holidays, chosen by roughly two in ten respondents across all ages. Read more
Note(s): Worldwide; Q4 2021; 7,000*; *The source specified that figures are based on 1,000 responses from the following countries: Canada, France, Germany, Italy, Netherlands, Spain, and the United States. The survey question was originally [...] Read more
Source(s): Amadeus
 Travel product online bookings in the U.S. in 2022
Travel product online bookings in the U.S. 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Hotels 34%

Flight tickets 20%

Car rentals 13%

Vacation apartment or house 11%

Ride sharing / carpooling (long distance travel) 6%

Bus tickets (long distance) 5%

Package holidays 5%

Train tickets (long distance) 5%

Cruises 4%

Campervan / motorhome rentals 3%

None of the above 43%

24 Description: The displayed data on travel product online bookings shows results of the Statista Global Consumer Survey conducted in the United States in 2022. Some 34 percent of respondents answered the question "Which of these travel products have you
booked online (website or app) in the past 12 months?" with "Hotels". Read more
Note(s): United States; four waves from Apr 2021 to Mar 2022; 7609 respondents; 18-64 years
Source(s): Statista Global Consumer Survey (GCS)
 Travel product online bookings in Canada in 2022
Travel product online bookings in Canada 2022

Share of respondents
0% 10% 20% 30% 40% 50% 60%

Hotels 26%

Flight tickets 18%

Car rentals 9%

Vacation apartment or house 8%

Bus tickets (long distance) 5%

Train tickets (long distance) 5%

Package holidays 3%

Ride sharing / carpooling (long distance travel) 3%

Campervan / motorhome rentals 2%

Cruises 2%

None of the above 55%

25 Description: The displayed data on travel product online bookings shows results of the Statista Global Consumer Survey conducted in Canada in 2022. Some 26 percent of respondents answered the question "Which of these travel products have you booked
online (website or app) in the past 12 months?" with "Hotels". Read more
Note(s): Canada; four waves from 6 Apr 2021 to 15 Mar 2022; 2037 respondents; 18-64 years
Source(s): Statista Global Consumer Survey (GCS)
 Travel product online bookings in the UK in 2022
Travel product online bookings in the UK 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40%

Hotels 33%

Train tickets (long distance) 21%

Flight tickets 19%

Vacation apartment or house 13%

Package holidays 10%

Bus tickets (long distance) 8%

Car rentals 7%

Campervan / motorhome rentals 3%

Cruises 3%

Ride sharing / carpooling (long distance travel) 2%

None of the above 38%

26 Description: The displayed data on travel product online bookings shows results of the Statista Global Consumer Survey conducted in the UK in 2022. Some 33 percent of respondents answered the question "Which of these travel products have you booked online
(website or app) in the past 12 months?" with "Hotels". Read more
Note(s): United Kingdom; four waves from 8 Apr 2021 to 15 Mar 2022; 2536 respondents; 18-64 years
Source(s): Statista Global Consumer Survey (GCS)
CHAPTER 05

Social media
 Share of consumers looking at posts on social media for holiday inspiration in
selected countries worldwide as of 4th quarter 2021, by age
Share of consumers using social media for holiday inspiration worldwide 2021, by age

18 to 29 years 30 to 44 years 45 years and older

30%

25% 24%

21% 21% 21%

20%
Share of consumers

18% 18% 18%

16% 16%
15%
15% 14% 14%
13% 13%
11% 11%
10% 10%
10% 9%
8% 8%
7%
5% 5%
5%

0%
Spain Netherlands United States Germany Italy France Canada All markets

28 Description: According to a study conducted in the fourth quarter of 2021, roughly 24 percent of surveyed Spanish consumers aged between 18 and 29 years looked at posts on social media for holiday inspiration. Meanwhile, 21 percent of Dutch respondents
aged 45 years and older claimed to do the same. In contrast, only nine percent of polled Americans aged between 30 and 44 years used social media for holiday inspiration. Read more
Note(s): Worldwide; Q4 2021; 7,000*; *The source specified that figures are based on 1,000 responses from the following countries: Canada, France, Germany, Italy, Netherlands, Spain, and the United States. The survey question was originally [...] Read more
Source(s): Amadeus
 Effectiveness of influencer marketing according to internet users worldwide as of
August 2021, by industry
Effectiveness of influencers worldwide 2021, by industry

Share of respondents
0% 10% 20% 30% 40% 50% 60%

Beauty or personal care products 53%

Clothes/accessories 45%

Food 25%

Cars 21%

Electronics 21%

Travel products/services 18%

Household products 18%

Alcoholic drinks 16%

Media/telecoms services 15%

Gambling 9%

Financial services 8%

29 Description: An August 2021 survey of internet users in leading online markets found that 53 percent of all respondents thought that influencers were the most effective at promoting beauty or personal care products. Clothes and accessories ranked second,
named by 45 percent of interviewees. The same source found that 43 percent of internet users worldwide followed some type of social media influencer. Read more
Note(s): Worldwide; August 2021; 18 years and older
Source(s): YouGov
 Products/topics talked about online in the U.S. in 2022
Products/topics talked about online in the U.S. 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35%
Music 33%

Food and drinks 32%

Movies and series 29%

Games 25%

Computer, smartphone and technology 22%

Politics 21%

Sports 21%

Beauty and personal care 20%

Family and kids 20%

Health and medicine 20%

Vacation and travel 19%

Fashion 18%

Household 17%

Books 16%

Arts and culture 15%

30 Description: The displayed data on products/topics talked about online shows results of the Statista Global Consumer Survey conducted in the United States in 2022. Some 33 percent of respondents answered the question "On which of these topics have you
expressed your opinion on the internet in the past 4 weeks (e.g. by liking an article on social media)?" with "Music". Read more
Note(s): United States; four waves from Apr 2021 to Mar 2022; 7611 respondents; 18-64 years
Source(s): Statista Global Consumer Survey (GCS)
 Products/topics talked about online in the UK in 2022
Products/topics talked about online in the UK 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35%
Food and drinks 33%

Music 31%

Movies and series 28%

Sports 24%

Vacation and travel 22%

Computer, smartphone and technology 21%

Fashion 21%

Games 21%

Beauty and personal care 20%

Family and kids 20%

Household 18%

Politics 18%

Books 17%

Celebrities 16%

Health and medicine 16%

31 Description: The displayed data on products/topics talked about online shows results of the Statista Global Consumer Survey conducted in the UK in 2022. Some 33 percent of respondents answered the question "On which of these topics have you expressed your
opinion on the internet in the past 4 weeks (e.g. by liking an article on social media)?" with "Food and drinks". Read more
Note(s): United Kingdom; four waves from 8 Apr 2021 to 15 Mar 2022; 2534 respondents; 18-64 years
Source(s): Statista Global Consumer Survey (GCS)
 Sources

ACSI
Amadeus
comScore
eMarketer
Pi Datametrics
PubMatic
PubMatic (@Ben_Kaplan)
SimilarWeb
Statista
Statista Digital Market Outlook
Statista Global Consumer Survey (GCS)
Statista Mobility Market Outlook
Tripadvisor
Vixen Labs
YouGov

32