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Finalpresentation 100616151455 Phpapp02
Finalpresentation 100616151455 Phpapp02
Vodafone introduced its current speech mark logo The O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation
Agenda
History Vodafone Vision Vodafone Products portfolio Vodafone Fact Sheet Vodafone key milestone Strategies of CEO s Benefits of International Scope of Business SWOT Analysis Conclusion
History
Vodafone started as Racal Vodafone in 1982 It was renamed Racal Telecom in September 1988 In September 1991 demerged from Racal Electronics PLC. On 29th june 1999,vodafone complete acquisition of Airtouch communication. On 28th july ,2000 it reverted it to its former name, Vodafone Group PLC
Vodafone Vision
Vodafone: To become a global mobile leader in terms of profit, customers and value, making mobile networks the "nervous system" of the networked economy spanning three major developed markets (Europe, US and Japan).
It is currently operating in 31 countries across 5 continents. And has partner markets in a further 40 countries
Arun sarin
One Vodafone Project Redrawing organization chart Establishing two management committees Challenges faced by Arun sarin CDMA and GSM wireless Technology. Loosing market share In US and Japan. Disinvestment in other parts of EU and Africa , India.
Vittorio Colao
Customer value enhancement and cost reduction Vodafone slowed expansion in emerging markets Strengthen capital discipline
SWOT Analysis
Strengths Experience and knowledge in the mobile phone business. Strong ability to manage change and acquisition. Weaknesses Vodafone slow in responding to the trend towards bundling
SWOT Analysis
Opportunities Vodafone launched its own software application store-The Joint Innovation Lab in may 2009. Threats Increasing Competition Difficult to raise funds because of recession
Conclusion
Advice Vodafone on its International strategy How can Vodafone derive increased value from International portfolio of Business? Vodafone should make a deal with Google nexus to compete with rivals in market. Vodafone should provide laptops on contract with minimal charges with data card in developing countries.
Vodafone should enter the entertainment market. Invest in joint venture with local service provider internationally.