Coca Cola

M I C R O EC O N O M I C S - B A B S 1 A
 Background of the Topic
• The Coca-Cola Company, an American firm created in 1892.
•Were producing and selling syrup and focused on Coca-Cola.
• The corporation also makes and sells additional citrus beverages and fizzy drinks.
• The firm has over 3000 beverage products and around 500 brand names in its portfolio.
• In 1953, Coca Cola arrived in Pakistan following the country's independence.
Introduction
•United States-based corporation founded in 1892.
•Makes the world's most popular soft drink.
•The company has more than 2,800 products distributed in more than 200 countries.
•Coca-Cola made its way to the Pakistan in 1953. For over 60 years, the company's headquarters
have been in Lahore.
•Strategy and planning are always being improved at Coca-Cola. Direct competitors of Coca-Cola
include Pepsi and Nestle, while indirect competitors include Nestle's mineral water, juices, and
energy drinks, as well as milk. Because PepsiCo is the sole major rival, Coca-Cola has an
oligopolistic market structure.
Shifts in Demand Curve
• consumer's income rises, also causing the demand curve to
shift to the right.
• price of an alternative rises also causing the demand curve
to shift to the right.
• Increasing the price of complementary goods causing the
demand curve to shift to the left.
• Consumer taste and preference are influenced by changes in
the demand curve.
• Coca-popularity Cola's has surged in recent years as a result
of the introduction of a sugar-free beverage on the market.
 Shifts in Supply Curve
• Increases in input costs such as flavour, sugar, and
caffeine.
• This can cause a shift in the supply curve, as
suppliers opt to create fewer items
• This may resulting in reduced consumer price.
• Any improvement in Coca-manufacturing Cola's
procedures will result in lower production costs.
• Suppliers will be more willing to provide, supply
curve will move to the right.
• Suppliers are more than willing to boost output to
satisfy demand
• The large number of people who consume Coca-
Cola and their deep devotion to the brand.
Equilibrium Curve
Determinant of Demand
•Changes in the cost of rival goods have an impact on Coca- cola’s demand.
•The amount of money a consumer has to spend is directly related to demand.
•Customers' preferences and tastes have a greater influence on demand.
•Coca-die-hard cola's followers will continue to buy even if the price rises since they appreciate
the taste of the beverage.
•Customers' demand for Coca-Cola decreases as the price rises since they have no taste for it.
•The demand for Coca-Cola is impacted by the weather.
•The demand for the product is unaffected by age groupings.
•As the population rises, so will the demand for the product, which is predicted to increase.
Determinant of Supply
•According to the law of supply, the volume of supply for Coca-Cola is inextricably connected to
the price.
•Price rises in the short run will increase the quantity of Coca-Cola that can be produced.
•At the same time, the provider will be willing to supply more.
•To fulfil the demand, the provider is more than willing to provide more.
•The lab, as well as the equipment, are included in the price.
•The producer is willing to offer additional products at a reduced cost.
•These variables can be found in abundance.
Practical Outlook
•In 1953, the Coca-Cola Company established operations in Pakistan.
•In Pakistan, Coca-Cola used to have eight franchises for its bottling operations.
•The business model of Coca Cola was failing during the 1980s.
•During the next decade, it bought out every distributor in Pakistan.
•A factory-made drink must be delivered to an area retailer within 48 hours.
Team Learning
•For this project, as a team, we learned to:
•Coordinate with each other;
•Distribute the task evenly to avoid burdening one member only;
•Adapt to each other’s schedules;
•Listen to each other’s ideas;
•Understand the importance of contribution in team work, and;
•Constantly improve to better accommodate every member of the group.
 Conclusion
• For a global firm that sells fizzy beverages to its customers.
• Coca-Cola has worked hard to overcome the numerous challenges it has faced.
• The organisation has also considered the important elements that drive supply movements.
• Demand curves are created by taking into account the fact that the product's price is not the only aspect
that influences the quantity purchased.
• It has also succeeded in its efforts to stay alive throughout the confinement.
THANK YOU !!!