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3. Cạnh tranh - Five Competitive Forces

in Porter’s Model
1. Industry
2. New Entrants
competitors

Intensity of Threat
rivalry Industry

Company
3. Suppliers or 4. Buyers
Organization

Bargaining power Bargaining power

Threat

5. Substitutes High, medium or

low?
 PORTER’S FIVE FORCES ANALYSIS
▪ The collective strength of these forces determines the ultimate
profit potential in the industry and the firms’ ability to earn rates
of ROI in excess of cost of capital

▪ the stronger the force is, the more limited the companies are in
raising prices and earning greater profits

▪ a strong force may be regarded as a threat as it reduces the

company’s bargaining power and is likely to affect profit

▪ a weak force maybe viewed as an opportunity as it gives the

company a higher bargaining power and earns greater profit
Degree of
dependence
on 1 industry
 Slow=> fight
for MS

cut prices below

their average
costs, even
close to their
marginal costs,
to steal incre-
mental
customers
High- losing
Potential large MS
– great
gains These barriers
keep companies
in the market
even though
they may be
Supply and
volume
increase=> down
cost
Network efect –
quality of customer
base

CA can be
bypass