Evolution From Traditional

to
New Media
By: GROUP 2
 EVOLUTION FROM TRADITIONAL
AND NEW MEDIA
• Pre-Historic Era (200,000 BCE - 4,000 BCE)
• Ancient Era (3000 BCE - 100 CE)
• Industrial Era (1440-1890)
• Information Era (1906 - present)
LESSON OBJECTIVES:

01 Discuss the different periods of how media evolved;

Understand the purpose of each media tool per era, and;

02

Summarize the evolution of media.

03
PRE-HISTORIC
ERA (200,000 BCE-
4000 BCE)
PETROGLYPHS
Illustrations by abolishing
part of rock surface by
incising or carving, as a
form of rock art.
CAVE PAINTING
(also known as "parietal art") are
painted drawings on cave walls or
ceilings. (40,000 BCE to 38000 BCE)
in both Asia and Europe.
BODY ART
Momentous part of social,spiritual,
and personal expressions
The Neck
Rings of
a Malaysian
Tribeswoman.
The Crocodile
skin of the
Chambari
tribe in Africa
Henna tattoos
for the bride
of an Indian
Wedding
ANCIENT ERA
(3000 BCE-
100 CE)
WRITING
a.Cuneiform script is one of the earliest schemes of
writing, identified by its wedge-shaped marks on
clay tablets, built by means of a blunt reed for a
stylus. This was in use for more than three millennia,
through several points of development (34th century
BCE - 2nd century CE).
WRITING
b.EGYPTIAN HIEROGLYPHS - an orderly
writing system used by the ancient Egyptians
that combined anagrammed and alphabetic
elements. Egyptians used cursive hieroglyphs
for religious articles on papyrus and wood.
ALPHABET
a. PHOENICIAN ALPHABET - called by tradition
the Proto-Canaanite alphabet for epitaphs older
than around 1050 BCE, is the oldest confirmed
alphabet. It contains 22 letters, of all which are
consonants. It was acquired from Egyptian
hieroglyphs and became one of the most extensively
used writing systems, spread by Phoenician
merchants across the Mediterranean world.
ALPHABET
b. GREEK ALPHABET - was derived from
the Phoenician alphabet. Then, the Greeks
acclimated it to their own language, creating
in the development the first "true" alphabet,
in which vowels bestowed balanced status
with consonants.
According to Greek legends
addressed by Herodotus, the
alphabet was carried from
Phoenicia to Greece by Cadmos.
 DRAMA
 Is the clear-cut mode of narrative, commonly fictional,
served in performance.
 Western drama comes from classical Greece. The
theatrical culture of the city state of Athens generated
three genres: tragedy, comedy and the satyr play.
 By 5th century BCE they were regulated in competitions
held as part of festivities celebrating the god Dionysus.
Lesson 2 Media - Evolution of Traditional and New
 PAPER
 Grammatically derived from "papyrus", An ancient
Greek for the Cyperus papyrus plant.
 Papyrus is a chunky, paper-like matter produced from
the core of the Cyperus papyrus plant which was used in
ancient Egypt and Mediterranean cultures for writing
way before the paper making in China (2nd century CE
by Cai Lun).
 Mayans used a similar bark-paper writing material not
later than 5th century CE, called "amati".
EVOLUTION FROM TRADITIONAL
AND NEW MEDIA

The first papermaking process

was (25-220 CE). Cai Lun
introduced the documented in
China during the Han period
making which process of paper
eventually spread out to some
parts of the world.
INDUSTRIAL ERA
(1440-1890)
EVOLUTION FROM TRADITIONAL
AND NEW MEDIA

1. PRINTING PRESS - is an apparatus

for administering pressure to an
inked surface recessing upon a print
medium (such as paper or cloth),
thereby transferring the ink. The
invention and spread of the printing
press was one of the most
prominent events in the second
millennium.
EVOLUTION FROM TRADITIONAL
AND NEW MEDIA

The printing press was invented

in the Holy Roman Empire by
the German Johannes
Gutenberg around 1440. He
developed an entire printing
system, which fulfilled the
printing operation through all
its stages.
EVOLUTION FROM TRADITIONAL
AND NEW MEDIA

2. DRY PLATES work of Désiré van

Monckhoven, the Collodion dry
plates had been accessible since
1855. But it was not until the
contraption of the gelatin dry plate
in 1871 by Richard Leach Maddox
that the wet plate process could be
a match in quality and speed.
3. Telegraphy - is the long-distance
broadcast of textual or symbolic
messages. It is without the corporeal
exchange of an object bearing the
message. It necessitates that the
technique used for encoding the
message both be known sender and
receiver.
An electrical telegraph was self-sufficiently advanced and
patented in the US in 1837 by Samuel Morse. His assistant,
Alfred Vail, developed the Morse code signaling alphabet with
Morse.
In 1844, with the use of this device, Morse sent the message,
"WHAT HATH GOD WROUGHT" from the Capitol in
Washington to Baltimore.
TELEPHO
NE
- is a telecommunications
device that allows many
users to administer a
conversation when they
are too far apart to be
heard.
Scottish emigrant Alexander Graham Bell
patented a device that formed clearly
intelligible replication of human voice in
1876.
5. In 1877, Phonograph
- a device designed for
recording and
reproduction of the
power-driven invented.
In its later called
gramophone. sound
was forms it was also
called gramophone.
EVOLUTION FROM TRADITIONAL
AND NEW MEDIA

6. FILM - also called movie,

motion picture, theatrical film
or photoplay, is a series of
immobile images, that when
shown on a screen, generates
the illusion of moving images.
INFORMATION
ERA(1906-
PRESENT
1. RADIO - technology of using radio wave
to convey information such as sound, by
modulating some property of electro
magnetic energy waves transferred through
space.
2.Television-telecommunication
medium used or transmitting sound
with moving pictures.
3. Computer - an electronic device for
storing and processing data, typically in
binary form, according to instructions given
to it in a variable program.
4.Internet is the global system of
interconnected computer networks that uses
the Internet protocol suite to communicate
between networks and devices.
5. Mobile Phone - a portable telephone
which can produce and receive calls over
a radio frequency carrier.
 SUMMARY OF THE LESSON
• Pre-Historic Era (200,000 BCE - 4,000 BCE)
• Ancient Era (3000 BCE - 100 CE)
• Industrial Era (1440-1890)
• Information Era (1906 - present)
 EVOLUTION FROM TRADITIONAL
AND NEW MEDIA

QUIZ #
1. This was dated around 200,000BCE-4000BCE. People mostly rely
on nature,the usage of smoke, fire and horn was one of their
ways in order for them to communicate.
2. One of the earliest schemes of writing.
3. It contains 22 letters, of all which are consonants.
4. Scottish emigrant ___________ patented a device that formed
clearly intelligible replication of human voice in 1876.
5. Telecommunication medium used for transmitting sound with
moving pictures.
 EVOLUTION FROM TRADITIONAL
AND NEW MEDIA

QUIZ ANSWERS
1.PRE-HISTORIC ERA
2.CUNEIFORM SCRIPT
3.PHOENICIAN ALPHABET
4.ALEXANDER GRAHAM BELL
5.TELEVISION
THANK YOU FOR
LISTENING!
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