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ZOMATO
A N I N F O R M AT I O N S Y S T E M A N A LY S I S
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APO GROUP-4
SANKET DESHMUKH – 210101096
NIKITA JAIN – 210101059
PRATIK RAJ – 210101073
ANURAG BHATTACHARJEE – 210101017
HRISHABH RAAJ – 210103064
DEBAYAN DUTTA - 210101183
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Z O M AT O G R O W T H S T O RY

OUR TIMELINE

JULY 2008 NOVEMBER 2008 2011

FOUNDED
Idea behind ZOMATO was
conceptualized by Deepinder and
Pankaj in the cafeteria of BAIN &
COMPANY, while they were working
there.
RENAMED APPS LAUNCHED
Founded in Delhi, the website was They launched apps for iOS, Android,
renamed from “FOODIEBAY.COM” Windows phone and blackberry
to “ZOMATO.COM”. devices.
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WRITE SOMETHING HERE

OUR TIMELINE

SEPT 2012 OCT 2014 2015

UAE LOGO INVESTMENT
Zomato expanded to it’s first overseas The first logo of the company – a Info Edge (India) – the parent
location -UAE. heart shaped design, was introduced. company of Naukri.com, invested 4.7
crores in Zomato and currently holds
57.9% stakes of the company.
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WHAT ZOMATO
HAD

-PICTURES OF CUISINES AND RESTAURANTS

-RATINGS
-MENUS
-REVIEWS
-CONTACT INFO AND ADDRESSES
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CHALLENGES
FACED

-ONLINE CUISINE ORDERING FROM

COMPETITORS LIKE SWIGGY, FOODPANDA &
TINYOWL.

-ONLINE TABLE BOOKING AT RESTAURANTS.

-ORDERS AND REVIEWS AT THE SAME PLACE.

 ZOMATO INTRODUCED

01 03

02 ZOMATO ORDER
ZOMATO BASE
Cloud based easy-to- Quickest way to order
use POS system as food from the
backend restaurants
ZOMATO BOOK
One stop solution for
table management and
reservation needs
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W H AT Y O U C A N D O W I T H

ZOMATO BASE

MENU MANAGEMENT INVENTORY

MANAGEMENT
Change your restaurant’s menu anywhere, Keep track of your restaurant’s inventory and

anytime. know where/when to resupply.

RECIPE MANAGEMENT CRM

Access customer information (preferences,
Track the use of raw materials based on sales, and
birthdays, order history) to customize personal
make sure nothing goes unaccounted
experience.
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REAL TIME ELECTRONIC

ANALYTICS RECEIPTS
Analyze your sales data to track performance and Reduce your carbon footprints by sending
identify actionable insights. customers digital receipts via SMS and emails.

OFFLINE ONLINE PAYMENTS

TRANSACTIONS
Keep transactors going even when your internet Make payments a breeze with seamless payment
connection is down. gateway integration.
Executive info. system
Real time analytics

Decision support INFORMATIO

system
-inventory management
-CRM
N SYSTEM
PYRAMID
MIS
-Menu management
-Recipe management

TPS
-Offline transactions
-online payments
 DATA flow and management
Query
Front end
processing

Query parser

Zomato App
metadata

Restaurants, locations & food

database

Indexing & Search

hashing engine
 Zomato Analytics System

INPUT PROCESSING OUTPUT

-customer demographic data -ZOMATO BASE -churn prediction

-customer food preference -loyalty programs
-profile data -new subscribers
-ZOMATO BOOK
-restaurants preferences churn
-historical transactions data -customer lifetime
-ZOMATO ORDER value
-seasonal trends
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W H AT C A N Y O U D O W I T H

ZOMATO BOOK

ANALYTICS CRM SMART TABLE

MANAGEMENT
Get real time analytics and actionable Use consumer profile and Know the status of your tables in real
insights based on operational and transactions history and delight your time, making it easier to manage
customer metrics. guests with personalized invitations. tables and avoid manual errors.
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RESERVATION STAFF MANAGEMENT ONLINE RESERVATIONS

MANAGEMENT

Manage all your reservations from a Manage your workforce effectively Allow your customers to book
single device using real time data on based on metrics such as employee directly from different online
table availability, status tracking etc. efficiency, table turnaround time and channels such as your zomato page or
table occupancy rate. the zomato website.
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W H AT C A N B E D O N E W I T H

ZOMATO ORDER

Super customizable App with Cloud kitchen software with

friendly user interface, allowing POS, Inventory, online
seamless connectivity from both ordering, delivery integration,
ends. advanced digital menu for
restaurants with QR Code
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EASY TO USE – simply accept ZOMATO FULFILLED – use

an order, cook it and have it our trusted delivery team to
delivered. deliver your food hot and piping
for best taste.

ONLINE PAYMENTS- CUSTOMER SUPPORT-our

smoother payments with more dedicated support team handles
accountability, and no extra fees all customer queries, complaints
to banks. and refund issues.

PROMOTIONS –boost order

ANALYTICS AND REPORT –
volumes with special discounts
keep track of your revenue and
through ‘zomato for business
get access to business reports,
subscription’.
including revenue and ordering
trends.
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ACCEPTING ORDER AND

PROCESSING IT ON ZOMATO
ORDER IS SUPER EASY
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Microsoft teams

SOFTWARES USED
BY ZOMATO FOR
INTERNAL 2
Urbanpiper
COMMUNICATION

1
Asana
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Report prepared based on an interview with

Mr. Vikas Ranjan

Senior lead Software developer at Zomato, 2021

Ex - Lead data scientist at Expedia, 2019

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THANK YOU