OPERATIONAL STRATEGIES

• Ice-Cream Shop Location

Chosen Location: Beverly Center, Islamabad
• Advantages:
1. Prime Location
2. Less competition for homemade ice-cream shops
3. Commercial rates were feasible
4. Rental price per month will be 250,000/-

• Staff Members
Names Positions Qualification Contact Number Emails Salary

Maha Production Team BBA Graduate 0312-0312898 mahasyed12@gmail.com 35,000

Member
Malaika Production Team BBA Graduate 0311-2312878 malaikakhan11@gmail.com 35,000
Member
Annas Manager Master’s in 0321-0345343 annas22@hotmail.com 50,000
Business
Administration
Usman Guard Matric 0321-8907878 - 18,000
Amjad Guard Matric 03008975656 - 18,000
• Hiring Process
The hiring process consists of 4 steps:
1. Advertising for the vacancy
2. Accepting applications
3. Conducting interview
4. Testing the applicant’s skills

• Ice-Cream Manufacturing Process:

The manufacturing process includes:
1. Blending the ingredients
2. Pasteurizing the mixture
3. Resting
4. Adding flavors
5. Freezing
 • Ingredients

Ingredients Units*Quantity Price

Whipping Cream 50(500gm) 500*50= 25000
Condensed Milk 20(1kg) 400*20= 8000
Syrups & Sauces 5 Jumbo Bottles 350*5= 1750
Sprinkles and Toppings 60 Boxes 60*120= 7200
Nutella Jar 1(3kg) 1*7000= 7000
Cream Cheese 2(140 gm) 2*420= 840
Biscuits 100 Boxes 100*50= 5000
Brownies 36 Batches 36*200= 7200
Fruits 3 Kg 400*3= 1200
Total Prices 63,190/-
• Machinery In Ice-Cream Shop
The main equipment includes:
• Soft serve ice-cream serving machine
• Ice-cream topping cabinet
• Cashier machine

• Inventories And Raw Materials Sources

The goal is to get a supplier that can provide all the material so that we don’t
have to keep track of different suppliers. Tetra Pak is one of those suppliers.
They always provide us with reliable products at reasonable prices.
 • Direct And Indirect Costs
Direct Costs Rs(000) Indirect Costs Rs(000)
Equipment 20 Rent 250
Equipment 55 Electricity 30
Maintenance Storage Costs 20
Packaging Material 30
Equipment Depreciation 45
Raw Materials 15
Advertisement Expenses 20
Wages for Production 60
Staff Staff Salaries 140
Total 180 Sponsorships 200
Freezers 40
Safety Equipment 15
Utilities Expenses 12
Total 772
Total Incurred Cost 952