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Academic Writing Lesson - General
Academic Writing Lesson - General
Introduction
Your Lecturer:
Network: ARUL-WIFI
Password: 1nt3rn3t@Arul
Introduction
My LinkedIn:
www.linkedin.com/in/roberttiva
Network: ARUL-WIFI
Password: 1nt3rn3t@Arul
Introduction
Overview of Session:
https://www.youtube.com/watch?v=4NRXx6U8ABQ
If you cheat, or buy papers, you will always have to cheat and buy papers to
pass.
Eventually you will get caught and at the end, need to learn the skills
anyways to pass, so why not learn the skills correctly the first time.
There is also a sense of pride in earning the Bachelor's Degree and knowing
what you are talking about when you talk to others who have also graduated.
Why do we reference?
• Do you believe everything you hear?
• What if I said TESLA is making flying cars? I am a Dr.? Do you believe me?
What is a reliable source?
• Reliable or Not? • Reliable or Not?
But when you write your report, you can only cite and reference only sources that are consider
academic and reliable.
You can read Wikipedia and what you discovered, you can further search for related academic
sources, but do not reference Wikipedia!
You may reference another person’s Dissertation or Thesis, but only if it the information is necessary!
Using the previous list of reliable sources, go through and try to find some examples
of reliable information.
• https://www.elsevier.com/en-gb
• https://www.jstor.org/
• https://www.sciencedirect.com/
• https://www.springer.com/gb
• https://scholar.google.com/
• https://www.tandfonline.com/
• https://www.emerald.com/insight/
• Who are the people who actually perform the peer reviews for an academic journal?
• Let us take something we think is very important and useful out of that academic
journal paper and try to paraphrase it together…
Start Searching!
Exercise – Science Direct Search
Exercise – Science Direct Search
Exercise - Paraphrasing
Paraphrasing and Plagiarism
• After reading, did we find anything important and interesting inside the journal
paper? What did it say:
What does this citation mean? How can we add our own contribution,
thoughts and ideas to this citation?
Exercise - Paraphrasing
This suggests that there needs to be further research into the field of viral
marketing and how it can affect online businesses not only in Asia, but in
other locations around the world.
Exercise - Paraphrasing
• In-text, indirect citation:
Viral advertising will have a significant effect towards customer
promotion techniques in the upcoming future because a previous study
discovered that a greater amount of Thai people are purchasing goods
through the Internet (Thoumrungroje, 2014). This suggests that there
needs to be further research into the field of viral marketing and how it
can affect online businesses not only in Asia, but in other locations
around the world.
We can contribute our own writing and ideas with other authors paraphrased citations as to confirm our position
In-text Citation
• Let us now use our paraphrased reference and cite that source in-text!
(apply in-text citations to paraphrased sentence)
• Now where can we find the actual reference for this in-text citation?
In-text Citation
• Harvard Style:
• Can we copy a book / movie / Apple or Nike logo and sell it for profit?
• What is plagiarism?
• Always paraphrase your work, or the Turnitin system will catch it!
• Use this website for different types of citations and reference formats:
https://library.aru.ac.uk/referencing/harvard.htm
• The only time you should use quotation marks is when you need to specifically
express your point using another author’s exact words.
• This method should not be used frequently, as you should always try to express
your ideas in your own words…
Do not copy and paste!
How would you feel if someone copied your work and got credit for it?
Or if someone copied your famous top hit song and made money from your
creation?
• Never write using the first or second person, always in the third person. Do not use ‘I’, ‘He’, ‘She’, ‘We’,
‘They’, ‘Them’, ‘Us’…
• For example: The customer and the waiter are always talking. He never stops. (Who is ‘He’ referring
too?)
• Try to use: ‘The researcher’, ‘This study’, ‘The business’, ‘The participants’, ‘Consumers are’,
‘Companies have been’…
Additional Rules of Writing
• Nowadays, Yo, yo, yo, what's up bro! Is this the right lexicon or tone?
• You are a student, why should anyone listen to you? Because you did the research and
used academic citations to justify your arguments!
• Do not cite just Google, VLE, ARU or Amazon.com. This demonstrates lack of research
performed and is evident in the writing. Please take time and find the original source!
• Only use quotation marks when the original authors statements are so important to
the research that it should not be said in any other way.
• Otherwise, using too many quotations will demonstrate a lack of effort to produce
research of original quality.
Additional Rules of Writing
• Always use UK spelling, not US. Search online now for UK/US words!
Additional Rules of Writing
This is all research of previous data and does not include future critical
analysis of possible new consumers.
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End of Lesson
Summary: