Engagement: Social Media

Etiquette (Organizational)
WHAT SOCIAL MEDIA IS

Collective of online communications channels dedicated to community-based input,

interaction, content-sharing and collaboration. Websites and applications dedicated
to forums, microblogging, social networking, social bookmarking, social curation, are
among the different types of social media.
WHAT SOCIAL MEDIA IS NOT

 It is not real life

 It is not social news (so news is not interchangeable with media)

 Technology alone

 Digital marketing

 Promotion

 Trending

 Followers/Friends/numbers (even though numbers are great)

TYPES OF SOCIAL MEDIA

 Facebook

 Twitter

 LinkedIn

 Instagram

 Google+

 Pinterest

 Youtube
WHAT ENGAGEMENT IS
WHAT IS ETIQUETTE

 It is all about how you should conduct yourself while engaging across the social
web.
 It’s about using good common sense, being yourself and acting like you would if
you were having these interactions face to face.
WHY SOCIAL MEDIA ETIQUETTE

 Why do we need social media etiquette?

 How does my etiquette affect the web?

 Do I need to be conscious of my etiquettes to attract my audience?

 How does etiquette affect sales and conversion?

PROS AND CONS OF SOCIAL MEDIA
ETIQUETTE
PROS
 reduced marketing costs
 increased sales
 increased traffic to your website
 improved ranking on search engines
 greater customer engagement
 greater access to international markets
 opportunity for customer feedback
 opportunity to conduct market research about your customers
 improved networking opportunities with customers and other businesses.
CONS

 Not having a clear marketing or social media strategy may result in reduced
benefits for your business.
 Additional resources may be needed to manage your online presence.
 Social media is immediate and needs daily monitoring.
 If you don't actively manage your social media presence, you may not see any real
benefits.
 Risk of unwanted or inappropriate behaviour on your site, including bullying and
harassment.
 Greater exposure online has the potential to attract risks. Risks can include
negative feedback, information leaks or hacking
DOS OF SOCIAL MEDIA ETIQUETTES
FOR ORGANISATIONS
 Genuity

 Interest

 Professionalism

 Content

 Social media policy

DONTS OF SOCIAL MEDIA
ETIQUETTES FOR ORGANISATIONS
 Gossip
 Information
 Virus
 Misrepresentation
 Tarnish
 Grammar and Spelling
Quick Tips for Twitter, Facebook, Blogs and LinkedIn
Etiquette
TWITTER

 Share

 Automation

 Promotion

 Caps lock

 Reach out for resolution

FACEBOOK

 Respect

 Photos

 Status updates

 Tagging

 Privacy
BLOGS AND FORUMS

 Community
 Comments
 Promote tolerance
 Rules
 Pop ups
LINKEDIN

 Connections

 Communication

 Time
REFERENCES

  Ivy Wigmore, Definition of Social

Media-http://whatis.techtarget.com/definition/social-media
 Pros and Cons of Social Media Etiquettehttp://www.business.gov.au/business-
topics/business-planning/social-media/Pages/pros-and-cons-of-social-media.aspx
 Travis Balinas, Dos and Donts of Social Media Etiquette,
http://www.outboundengine.com/blog/social-media-etiquette-for-business-25-dos-
donts/