Scribd Logo
Upload

Welcome to Scribd!

  • Actividad 4 Sesion 6 - Fragoso Shara Mental Map The Consumer and The Motivation

    Uploaded by

    Shara Fragoso
    44 views2 pages
    The document is a mental map created by student Shara Gabriela Fragoso López for their class on the consumer and motivation. The map visualizes how the consumer's background, memory, culture and learning experiences influence their motivations and preferences which impact how they perceive brands in the market. It also outlines some psychological concepts like classical conditioning, operant conditioning and vicarious learning that shape consumer behavior and purchase decisions.

    Original Description:

    Consumidor y motivacion, mapa conceptual

    Original Title

    Actividad 4 Sesion 6 - Fragoso Shara Mental Map the Consumer and the Motivation

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is a mental map created by student Shara Gabriela Fragoso López for their class on the consumer and motivation. The map visualizes how the consumer's background, memory, culture and learning experiences influence their motivations and preferences which impact how they perceive brands in the market. It also outlines some psychological concepts like classical conditioning, operant conditioning and vicarious learning that shape consumer behavior and purchase decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    44 views2 pages

    Actividad 4 Sesion 6 - Fragoso Shara Mental Map The Consumer and The Motivation

    Uploaded by

    Shara Fragoso
    The document is a mental map created by student Shara Gabriela Fragoso López for their class on the consumer and motivation. The map visualizes how the consumer's background, memory, culture and learning experiences influence their motivations and preferences which impact how they perceive brands in the market. It also outlines some psychological concepts like classical conditioning, operant conditioning and vicarious learning that shape consumer behavior and purchase decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    INSTITUTO POLITÉCNICO NACIONAL

     
    ESCUELA SUPERIOR DE COMERCIO Y ADMINISTRACIÓN
     
    UNIDAD SANTO TOMÁS
     
    LIC. RELACIONES COMERCIALES
     
    ENGLISH
     
    MENTAL MAP – THE CONSUMER AND THE MOTIVATION

    ALUMNA: SHARA GABRIELA FRAGOSO LÓPEZ


     
    NO. DE BOLETA: 20220A0461
     
    ASESOR: BELINDA FABIOLA MEZA HERNANDEZ
     
    GRUPO: 2RX26
     
    MÉXICO, CDMX A 8 DE NOVIEMBRE DE 2021
    Brand Learning based on
    positioning preferences and
    in the Memory Backgroud motivations
    competent
    market

    THE
    Positioning CONSUMER Classic
    AND THE Conditioning
    MOTIVATION

    Vicarious Operant
    Influence culture
    Learning Conditioning
    and motivation of
    purchase

    Consequences through
    stimuli for
    development

    You might also like