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616e6c7785408
616e6c7785408
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BUSINESS MODELS FOR E
COMMERCE
A business model is the method of doing
business by which a company can sustain itself,
that is, generate revenue.
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Electronic markets have 3 main functions,
1. Matching buyers and sellers
2. Facilitating commercial transactions
3. Providing legal infrastructure
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DIFFERENT WAYS TO CATEGORIZE
E-BUSINESS MODELS
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E-commerce models can be recognize in the form of
relationship between two entities:
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SUMMARY OF E BUSINESS TRANSACTION MODEL
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1) BUSINESS-TO-CONSUMER (B2C)
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Some of the reasons why should opt for B2C
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PROCESSES IN B2C (HOW DOES B2C WORK?)
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B2C WORKING
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5. Credit card is processed:- credit card of the customer
is authenticated through a payment gateway or a bank.
6. Shipment & delivery:- the product is then shipped to
customer.
7. Customer receives:- the product is received by
customer and is verified.
8. After sales service:- after sale, the firm wants to
maintains a good relationship with its customers. It is
called CRM customer relationship management.
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2) BUSINESS TO BUSINESS (B2B)
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MAJOR ADVANTAGES OF B2B
Scalability.
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TOOLS AND TECHNIQUES AT THE
DISPOSAL OF B2B ENTERPRISES
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COMMON ELEMENTS OF B2B
EXCHANGE
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PROCESSES FOR B2B
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B2B IS CLASSIFIED AS:-
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3) CONSUMER TO CONSUMER (C2C)
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C2C
The C2C model involves transaction between
consumers.
A consumer sells directly to another consumer.
Eg: OLX
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4) CONSUMER TO BUSINESS (C2B)
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The various C2B classified into:-
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G2B
This model involves transactions between a
government and business organizations.
For example, the government plans to build a fly
over. For this, the government requests for tenders
from various contractors.
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G2G
Itinvolves transactions between 2 governments.
Eg: If the American government wants to by oil from
the Arabian government
C2G
An individual consumer interacts with the
government. Eg: consumer can pay his taxes online
G2C
The government transacts with consumer.
Eg: Various online registrations (birth, marriage, tax,
etc) 30
E-BUSINESS MODELS BASED ON THE
RELATIONSHIP OF TRANSACTION TYPES
1. Brokerage
2. Aggregator
3. Info- mediary
4. Community
5. Value chain
6. Advertising
7. Subscription
8. Manufacturer
9. Affiliate 31
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1. BROKERAGE MODEL
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CHARACTERISTICS OF BROKERAGE
MODEL
1. The price-discovery mechanism is its key-principle.
2. It is a meeting point for sellers and buyers.
3. Auctions and exchanges are the modes of
transactions.
4. It is a ‘free Market’.
5. It consist of Global Network of Buyers and Sellers.
6. It is a Virtual Market space enabled by the Internet.
7. It encompasses all types of organizations.
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ADVANTAGES OF BROKERAGE
MODEL
C2C trading
Global reach
Trading convenience
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BROKERAGE – PRICE DISCOVERY
MECHANISMS
1. Auction: A seller puts up an item and buyers
place bids until the close of the auction, at which
time the item goes to the highest bidder.
2. Reverse Auction : A type of auction in which
sellers bid for the prices at which they are willing
to sell their goods and services.
3. Market Exchange is a highly organised market
where brokers and traders buy and sell securities
such as shares, commodities, currencies, futures
and options. 39
Auction
English auction
Dutch auction
Vickrey auction
Electronic auction
Reverse Auction
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1. ENGLISH AUCTION
Open-outcry auction or ascending-price auction.
Used for selling art, wine and other physical goods
which do not have limited lifetime.
Auctioneer starts off auction with the lowest acceptable
price or reserve price.
Receives bids until no raise in the bid.
Knocks down
Auction site may provide alerts if their bids are too low.
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Benefits of using web enabled auctions
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Critical Factors characterizing Electronic Auctions
1. Consumer-to-Consumer(C2C)
2. Business-to-Consumer(B2C)
3. Business-to-Business(B2B)
4. Consumer-to-Business(C2B)
5. e- Government
6. eBay model
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EBAY MODEL
1. World’s largest personal online trading community.
2. Individuals can buy and sell items in more than
4320 categories like automobiles, collectibles,
antiques, sports memorabilia, computers, toys, coins,
stamps, books, magazines, music, pottery, glass,
photography, electronics, jewellery, gemstones etc.
3. Person-to-person trading site.
4. eBay provides 4 million new auctions and 4,50,000
new items every day.
5. Bulletin boards- encourages open communication
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between users.
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REVERSE AUCTION
A reverse auction is a type of auction in which
the roles of buyer and seller are reversed.
In a reverse auction, the buyer puts up a request
for a required good or service.
Sellers then place bids for the amount they are
willing to be paid for the good or service, and at
the end of the auction the seller with the lowest
amount wins.
Eg: Tender of contracts
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2. AGGREGATOR MODEL
Classic wholesalers and retailers of goods and
services are increasingly referred to as “e- tailers”.
Sales can be made based on list prices or through
auctions.
The goods and services are unique to the web and do
not have a traditional “brick and mortar” storefront.
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HOW DOES AGGREGATOR BUSINESS
MODEL WORK?
1. Bypass distributors.
2. Connectors between buyers and sellers.
3. Involved in selection, organization, matching
buyers requirements with available goods,
fulfillment of the orders etc.
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TYPES OF AGGREGATORS
1. Content aggregators:
i. Represent large publishing companies
Example : Pathfinder.com
ii. Contents are attractive to make site viable.
2. Mainstream aggregators:
i. Sites providing web directory and search engine.
ii. Provide attractive tools like e-mail, home pages,
reminders.
iii. Easy- to-remember URL
iv. Top traffic sites on web.
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Eg: yahoo
3. Event aggregators: Sites providing in-depth content and
tools tailored to needs of particular group.
Example: Microsoft’s HomeAdvisor or Home Shark.
4. Shopping aggregators:
i. Let consumers roam through sites and catalogues to
find best price in seconds.
ii. Help consumers to choose through dozens of e-
commerce site.
Example: compare.com, bizrate.com.
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Aggregator model sites
Chennaibazaar.com
Automartindia.com
Case discussion
What is the business model of automartindia.com?
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An info- mediary may offer users free internet
access/hardware in exchange for detailed information
about their surfing and purchasing habits. E.g. NetZero,
eMachines.com
A real info- mediary provides information services by
capturing informations from suppliers to customers.
They do not own products and services.
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2. Generic agents:
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3. Supplier agents:
Sponsored by specific companies to sell their products.
4. Buyer agents:
Relationship with core set buyers and any number of
suppliers.
To succeed- build a large base of clients, winning their
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trust
4. COMMUNITY MODEL
Definitions:
1.Newsletters:
One-way communication
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2. Discussion Lists:
listserv allows a member to send e-mail to the list
address
Types of discussion lists:
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4. Chat Rooms:
Source of knowledge and information
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Bottom Line : effect of community on business
1. Customer satisfaction through customer support
- enhance sales.
2. Increased traffic leads to increased publicity.
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Generalized Portal : AltaVista as a Value Chain Model
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Multiple integrated platforms are,
1. AltaVista search
Available in 25 languages with 8 distinct search dimensions.
2. AltaVista shopping.com
Firstcomparison shopping service
Provide objective price and product comparison feature.
Helps intelligent purchase decision making.
3. AltaVista live!
Only real time, customizable content source.
Links content channels on topic like money, news, sports,
entertainment etc. 78
4. AltaVista raging bull
Theweb’s stickiest site
Web’s most active finance community
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Capabilities of AltaVista Search technology
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Personalized portal : My Yahoo! as a Value Chain
Model
Personalized version of yahoo.
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6. MANUFACTURER MODEL
Direct model
Allow manufacturers to reach buyers directly
Eg: tatasteel.co.in
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Websites used for,
Purchase:
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7. ADVERTISING MODEL
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Working of advertising model
Sites offer free access to something and show ads.
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Types of Advertising on the Internet
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Different Web Advertising Formats:
1.Banners.
2.Vertical columns
3.Pop-up windows
4.Interstitials (full screen)
5.Advertorials (article)
6.Intromercials (animated)
7.Ultramercials (interactive online ads)
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Formats of more effective online ads:
1.Richer ad content through sight, sound, and motion
2.More information (larger files)
3.More interactivity
4.Larger screen size
5.More prominent screen positions
6.Less content competition
7.Reliable measurement
8.Accurate audience measurement
9.Meaningful user targeting
10.Cost-effective advertising model with rates reflecting
advertiser value.
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8. SUBSCRIPTION MODEL
Users are charged a periodic fee (daily, monthly, or
annual) to subscribe to a service.
It is common for sites to combine free content with
‘premium’ content (subscriber or member only)
Frequently combined with advertising model
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Services provided by subscription models :
1. Content services : e.g. online news, movies
2. Person-to-person Networking service :
e.g. Classmates.com
3. Trust Services : e.g. Truste.com
4. Internet Service Providers : (network connectivity
& services) e.g. America Online.