HEPA HUG

YOUR VISION THROUGH OUR MEANS

Presented by:
B. Uma Kavitha.
A. Sandhya
T. Swetha Reddy
V. Pradeep Kumar
G. Vishnu Vardhan Reddy.
T. Sai Kumar.
M. Sai Raghavendra
 PROBLEM FOCUS STORY
• According to the pollution control board India, we can see that the
pollution caused by the transport sector is about 14%.
• So we wanted to control the pollution and provide a better place to
live.
• As we humans are the reason for pollution, we only has to take the
initiate to control it.
• We as a team came up with a idea that can control pollution to an
greater extent.
• HEPA [High Efficiency Particulate Air Filter].
 THE TARGET COSTUMER

• People who use their vehicles like motor bikes and cars that use fuel to run.
• As India has one of the largest rented transport services, our product can be used by the vehicle
lenders.
• People concerned with environmental pollution.
• Our biggest costumers can be the government, where we can make a deal with thw government
and provide the filter for the new vehicles releasing in the market.
• Obviously the youth and working people who travel every day in the cities to go from one place
to another.
 MARKET OPPURTUNITY

• As our product HEPA HUG is a start up and with no rivals in the market, we strongly believe in
achieving the target sales.
• As we provide them a reusable filters, people don’t need to invest in buying the whole product
every time they change it.
• The executives in our business are customer friendly and we will also provide them a technical
team if needed in a day.
• The product is steardy, hard and motivates the user to use it for the excellence in its work.
• As there is less competitors the more demand hence can make more money.
 INNOVATION STORY

• The product of ours had got its life from a great thought that is to control the air pollution, as it is the
debating topic in every day routine.
• So we undertook a process and we pivoted cleverly.
• We had conducted group discussions and customer surveys are taken on the pollution causing problem.
• Specific user needs and frustrations:
• In our survey we found out the people are fed-up with the vehicle pollution and they wanted a clean
solution.
• Their need was simple, people wanted a portable and small device that can control the vehicle emitted
smoke.
• The product innovation:
• After doing all the surveys and questionaries we came up a idea called HEPA HUG.
• HEPA: High Efficiency Particulate Air Filter, HUG: The love and care on environment.
• Where the HEPA filter has a pore size of 0.3 microns that can purify the smoke emitted from the
vehicles.
• The HEPA filter is covered with the stainless steel to grip the
filter and the filter will be in different sizes that can be
mounted on to the actual silencer of the vehicles.
• The HEPA HUG can be reused just by changing the filters in it.
• It is proven that theoretically this type of filters remove 99.97%
of the particle pollutants in the smoke.
 BUSINESS MODEL STORY

• The operating model:

• The business in here is done through company to customer.
• Where we manufacture the product display it in stores and customers can buy the product from
the stores. we also provide online buying option where you can choose your own styles and sizes
for customer vehicles.
• The revenue model:
• We are open for customer reviews whether if its bad we improve it, if its good we take it as a
compliment and improve towards customer satisfaction.
• We value our customers as we stand on their choice,in the market and mostly focus on quality of
the product and its service provided.
• Unit economics:
• We provide our customers our product at a minimal price and we also provide subscription type,
where each customer data is stored and we delivery the filters in time intervals.
• We are also planning to use the recycled metal for covering the HEPA filters where we can cut
the cost by half then using the new metal.
• We see that the loss is not made in the urge to make profits.
• The customer journey:
• We create a great environment and buying experience to our customers where we provide them
with a great support and hygiene procedure to ensure their satisfaction.
• Through this process we can expect repeated customers and mutual customers.
 ACTION STEPS

• Defining the problem.

• Collecting the data.
• Clarifying and prioritising the problem.
• Carefully outline the product, make sure it is specific and measurable.