MASLOW AND

HEIZBERG’S
THEORY
BY AMNA TAHIR, TAHREEM FATIMA, FABIHA
RIZWAN & RUBINA ALLAUDIN.
 WHAT IS MOTIVATION?
Derived from Latin's words "movere"
which means "to move".
 Stimulates an individual to keep
doing the act already initiated.
The process of encouraging people
to act in order to attain the desired
objectives.
 HIGH
EMPLOYEE
PERFOMANCE

BETTER
BETTER ORGANIZATION-AL
PRODUCTIVITY. IMAGE.

IMPORTANCE
OF
MOTIVATION
BETTER
IN INDUSTRY. BETTER
QUALITY INDUSTRIAL
ORIENTATION. RELATIONS.

ACCEPTIBILITY TO
CHARGE.
ABRAHAM MASLOW THEORY

-Abraham Maslow, a renowned psychologist, highlighted the elements of the

theory of motivation in 1943.
-His theory is based on human needs and its fulfilment.
-He introduced 'Need hierarchy theory’ on motivation.
-The theory is divided into two categories, i.e. growth needs and deficiency
needs, which are further sub-classified into five needs.
-Safety needs, social needs and esteem needs are in the middle.
-It infers that

“higher level needs cannot evolve until the lower level needs are satisfied”.

-As the needs of human beings are unlimited, whenever one need is satisfied,
another need take its place.
 FREDERICK HERZBERG THEORY
Frederick Herzberg is an American psychologist, behavioral scientist
who coined out the concept of job enrichment and two-factor
theory on motivation based on rewards. He attempted to shed more
light on the concept of work motivation.

HERZBERG’S
TWO
FACTOR
THEORY

MOTIVATOR HYGIEN
S
E
 Motivating
Factors
Increase
employee
job
satisfaction
Poor
Hygiene
Factors
decrease
employee
job
satisfaction
 Key Difference Between Maslow and Herzberg’s Theory of Motivation

The basic points of difference between Maslow and sequence exists in the case of Herzberg’s theory.
Herzberg’s theory of motivation can be summed up as
follows: Maslow’s theory states that unsatisfied needs of an
individual act as the stimulator. As against,
Maslow’s Theory is a general theory of motivation Herzberg's theory reveals that gratified needs govern
which expresses that the urge to satisfy needs is the the behavior and performance of an individual.
principle variable in motivation. In contrast,
Herzberg’s Theory on motivation reveals that there The needs of an individual are divided into two
are some variables existing at the workplace that categories i.e. survival/deficiency needs and growth
results in job satisfaction or dissatisfaction. needs as per Maslow. On the contrary, in Herzberg’s
model, the needs of an individual are classified into
Maslow’s theory is descriptive, whereas the theory Hygiene and motivator factors
propounded by Herzberg is simple and prescriptive.
In Maslow’s theory, any unsatisfied need of an
The basis of Maslow’s theory is human needs and individual serves as the motivator. Unlike in the case
their satisfaction. On the other hand, the Herzberg’s of Herzberg, only higher level needs are counted as
theory relies on reward and recognition. the motivator.
In Maslow’s theory, there is a proper sequence of
needs from lower to higher. Conversely, no such
 CRITICISM OF MASLOW AND
HERZBERG THEORY
Herzberg only look at the employee in a work, While Maslow deal with the
individual.
All company, believe that they are fulfilling all the hygiene factors of employee but if
employee outside the working place lacks deficiency, needs such safety and
belongingness, we are on an almost fruitless journey.
The employee will try to get all of his deficiency needs in Maslow cover in the
workplace. We will never fulfill all these needs, and we will never be able to go to the
next level to reach motivating factors.
To use the two theories together requires a reasonable balance between the
employee`s work life on life outside work such as family and friends etc. The balance
exists for most people, and therefore, it makes sense to use the theories together in
management`s daily work.
CONCULSION:

“THESE ARE NOT CONTRADICTORY BUT

COMPLEMENTARY TO ONE ANOTHER.”