Focus groups are a moderated discussion with 6-10 customers used to gather in-depth information about customer views of service. Telephone surveys conducted by trained interviewers can quickly collect data from a target population and have the advantage of a personal touch compared to emails. However, telephone surveys risk being perceived as telemarketing and questions must be concise for easy comprehension over the phone.
Focus groups are a moderated discussion with 6-10 customers used to gather in-depth information about customer views of service. Telephone surveys conducted by trained interviewers can quickly collect data from a target population and have the advantage of a personal touch compared to emails. However, telephone surveys risk being perceived as telemarketing and questions must be concise for easy comprehension over the phone.
Focus groups are a moderated discussion with 6-10 customers used to gather in-depth information about customer views of service. Telephone surveys conducted by trained interviewers can quickly collect data from a target population and have the advantage of a personal touch compared to emails. However, telephone surveys risk being perceived as telemarketing and questions must be concise for easy comprehension over the phone.
Focus groups are a moderated discussion with 6-10 customers used to gather in-depth information about customer views of service. Telephone surveys conducted by trained interviewers can quickly collect data from a target population and have the advantage of a personal touch compared to emails. However, telephone surveys risk being perceived as telemarketing and questions must be concise for easy comprehension over the phone.
• Focus groups gather in-depth information on how customers view the
service encounter • A focus group is a face-to-face meeting with a sampling of customers • A focus group is a moderated discussion group of anywhere from 6 to 10 participants. • Focus groups are one of the most effective and popular market research methods available. • focus group discussions or group depth interviews are among the most widely used research tool. CONDUCTING TELEPHONE SURVEYS WITH GUESTS • A telephone survey, also known as CATI or computer-assisted telephonic interview, is a research method where the researcher surveys respondents over the telephone. • Telephonic surveys are useful in a more casual setup, in cases where respondents may have a direct relationship with the surveying organization. • A telephone survey is one of the survey methods used in collecting data either from the general population or from a specific target population. Telephone numbers are utilized by trained interviewers to contact and gather information from possible respondents. Advantages of telephone surveys: • Here are the advantages of conducting telephonic surveys: • Immediate response: Unlike emails, telephonic emails gather quicker responses, especially when the audience is vast and does not belong to a research panel. • Personal touch: Telephonic surveys are more expressive than email surveys, thus adding a personal touch and capturing more responses. • Cost-effective: CATIs are more profitable, considering the high response rate compared to web surveys. Disadvantages of a telephone surveys: • Sometimes telephone calls are perceived as telemarketing and thus negatively received by potential respondents. This might influence your response rate. • It can be challenging to design an effective phone survey because the questions need to be short and precise for easy comprehension. • Timing must be carefully considered. The administrators and supervisors should monitor both the time of the call and the length of the actual interview.