Market Research Internship

Operation Desert Storm

Team 01
(Aman Srivastava – Jaipuria
institute of management)
 Founded by IIT Kharagpur alumni

Abhishek Negi co founders

EGGOZ
Be extra in Aditya Singh co founders
ordinary

Pankaj Pandey co founders

Uttam Kumar co founders

Learnings

You must be flexible Market research is not

There is always A
but remember how just about data but
process to do any work
you can add value to also how that data can
so attention to details
the clients and give solution to the
is the key.
company. firm.
 Doing Branding Of The Company

Helps The Company To Better Understand

Their Customers
Benefits to the
company Identify New Opportunities For The
Company

Give Direct Feedback To The Company So

That They Can Use It For Future Products
 Location covered

Greater Noida East delhi

Preet Vihar – Shakharpur ,Laxmi Nagar, Preet Vihar ,

Sectors Of Gamma, Alpha, Beta, Zeta, Chi, Phi, Omega, Lalit Nagar ,Bank Enclave ,Kundan Nagar ,Pratap Ganj.
Omicron, Delta.

Madhu Vihar – Mayur Vihar Phase 1/2/3 , Trilokpuri ,

All Knowledge Parks ,Ecotec's ,Sector Patparganj, Pratap Nagar ,East /West Vinod Nagar ,New
1,2,4,16,16b,16c,10,27. Ashoke Nagar Chilla Village ,Kotla Village Pandar Nagar.

Gandhi Nagar – Gandhi Nagar , Chand Mohalla, Chander

Gaur City, Devla, Lakhnawali, Surajpur, Dadri, Tilpata Nagar , East Azad Nagar ,Geeta Colony , Kanti Nagar Rashid
Karanvas, Pari Chowk, Market.
 Total Coverage

Month 1 Month 2
Number of shops Number of shops
covered. 20%
covered.
25%
201 shops 267 shops
with 43% with 57%
25%
13%
12%
 Count Of Stores

•Hot – 127 30.7%

•Warm –85 20.5%
•Cold –161 38.9%
•Do not sell –41 9.9%
 Store Category Count
•A - Premium dealer with all big brands 1
•B - Small dealer with all big brands 16
•C - Small dealer with limited brands 30
•D - Small dealer with only un-branded eggs 254
Challenges Faced

Less
awareness Low-income Standard of
Low demand
about packed group people living
eggs and brand
 How I prepare to cover market

Process before going

to the market

Then check it on map

Then I set the
Check the leftover and see how many And how one shop is Also see where is the
location and go to
locations grocery/general far from another market of that region
market
store are there
 Eggee
East delhi

Biggest Bajaj
competitor East delhi

s Nagpal
East Delhi, greater Noida

Keggs
East delhi
 Potential Areas – Preet Vihar ,Kundan Nagar ,Mayur Vihar
Phase 1/2/3, Chilla Gaon,ace City, Gaur City , Greater
Noida Central, Sector 4,16, Madhu Vihar

Findings Less Potential Areas – Sector 1, Outer Parts Of Greater Noida

No Potential Area – Devla, Tilpata Karanvas , Lakhnawali,

Ecotech 3, Surajpur , Gandhi Nagar , Chand Mohalla
Existing knowledge
of EGGOZ
• There are quite few shops in east delhi
which is already known by the name
EGGOZ.
• Also, outer parts of greater Noida
doesn’t know about packed eggs and
EGGOZ.
• Some of the retailers think that these
eggs are produce by machine
 Madhu
vihar
Mayur vihar Chilla village

Kundan
Preferred Beta (1,2)
Nagar
markets

Alpha (1,2) Gamma 1,2

Preet vihar Gaur city

Recommendation

PRICE RANGE SUPPLY CHAIN

Thank you